An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

    It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

    It is a guide to advanced improvisation. This sequel to the best-selling improv book "Truth in Comedy" is designed to help improv performers move up to the more advanced levels of improvisation. Accompanying the book is a DVD featuring performers in action demonstrating the instructions and ideas covered in the book. The DVD includes performances by four popular improv groups: Upright Citizens Brigade, Beer Shark Mice, Armando Diaz Theatrical Experience, The Reckoning and assorted short clips with Peter Hulne. Also on the DVD are interviews with many celebrity improv artists including: Tina Fey, Rachel Dratch, Amy Poehler, Stephnie Weir, Tim Meadows, Andy Dick, and Adam McKay.

    Unfortunately most of these are PREDICTABLE and AVOIDABLE. Tact and diplomacy can only get you so far in the wild and wacky world of project work. A combination of outrageous creativity, sheer bravado and nerves of steel will serve you far better than any fancy-schmancy Microsoft Project Gantt chart!'Scrappy Project Management' is about what REALLY happens in the project environment, how to survive it, and how to make sure that your team avoids the predictable and avoidable pitfalls that every project faces.

    In this brand new edition of the popular work, David Coghlan and Teresa Brannick provide an easy-to-follow, hands-on guide to every aspect of conducting an action research project in your own organization.Revised and updated, this Third Edition contains: An expanded discussion on politics and ethics of insider action researchAn expanded chapter on writing an action research dissertation and an action research report More case examples and reflective exercises taken from a wide variety of organizational settings

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    #6

    Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover U.S. cultures as well as global cultural issues.

    Written by one of the most adventurous and respected directors working today, this book will be an essential item in every student and practitioner’s kitbag. It provides detailed assistance with each aspect of the varied challenges facing all theatre directors, and does so with startling clarity. It will inspire everyone, from the beginner just starting out to the experienced practitioner looking to reinvigorate their practice.Katie Mitchell shares and explains the key practical tools she uses to approach her work with both actors, production teams, and the text itself. She addresses topics such as: the ideas that underpin a play’s text preparing improvizations Twelve Golden Rules for working with actors managing the transition from rehearsal room to theatre analyzing your work after a run has ended. Each chapter concludes with a summary of its critical points, making this an ideal reference work for both directors and actors at any stage of their development.

    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

    In 2007, Janet Belsky's "Experiencing the Lifespan" was published to widespread instructor and student acclaim, ultimately winning the 2008 Textbook Excellence Award from the Text and Academic Authors Association. Now that breakthrough text returns in a rigorously updated edition that explores the lifespan by combining the latest research with a practicing psychologist's understanding of people, and a teacher's understanding of students and classroom dynamics. And again, all of this in the right number of pages to fit comfortably in a single term course.

    Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.

    This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.

    In First You Build a Cloud, K. C. Cole provides cogent explanations through animated prose, metaphors, and anecdotes, allowing us to comprehend the nuances of physics-gravity and light, color and shape, quarks and quasars, particles and stars, force and strength. We also come to see how the physical world is so deeply intertwined with the ways in which we think about culture, poetry, and philosophy. Cole, one of our preeminent science writers, serves as a guide into the world of such legendary scientific minds as Richard Feynman, Victor Weisskopf, brothers Frank Oppenheimer and J. Robert Oppenheimer, Philip Morrison, Vera Kistiakowsky, and Stephen Jay Gould.