Book picks similar to
Marketing in the Round: Multichannel Approaches in the Post-Social Media Era by Gini Dietrich
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Pirates: The True and Surprising Story of the Pirates of the Caribbean
Patrick Auerbach - 2015
Those who engage in acts of piracy are called pirates. The era of piracy in the Caribbean began in the 1500s and died out in the 1830s after the navies of the nations of Western Europe and North America with colonies in the Caribbean began combating pirates. In the early eighteenth century a number of the great pirate captains, including Edward 'Blackbeard' Teach and 'Black Sam' Bellamy, joined forces. This infamous 'Pirating Gang' was more than simply a thieving band of brothers. Many of its members had come to piracy as a revolt against conditions in the merchant fleet and in the cities and plantations in the Old and New Worlds. Piracy flourished in the Caribbean because of the existence of pirate seaports such as Port Royal in Jamaica, Tortuga in Haiti, and Nassau in the Bahamas. Inspired by notions of self-government, they established a crude but distinctive form of democracy in the Bahamas, carving out their own zone of freedom in which indentured servants were released and leaders chosen or deposed by a vote. Scroll to the top of the page and click Add To Cart to read more about this extraordinary forgotten chapter of history
Switch: How to Change Things When Change Is Hard
Chip Heath - 2010
Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Marketplace 3.0: Rewriting the Rules of Borderless Business
Hiroshi Mikitani - 2013
And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.
How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority
Clay Scroggins - 2017
Great leaders don't buy it. Great leaders lead with or without the authority and learn to unleash their influence wherever they are.With practical wisdom and humor, Clay Scroggins will help you nurture your vision and cultivate influence, even when you lack authority in your organization. And he will free you to become the great leader you want to be so you can make a difference right where you are. Even when you're not in charge.
Blog, Inc.: Blogging for Passion, Profit, and to Create Community
Joy Deangdeelert Cho - 2012
This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!
Onward: How Starbucks Fought for Its Life without Losing Its Soul
Howard Schultz - 2007
Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fastpaced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz's psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day - sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers
Dave Gerhardt - 2019
While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.
Elizabeth I: Legendary Queen Of England
Michael W. Simmons - 2016
Born the heir to the throne, she was declared a bastard when she was three years old, after her mother was executed for treason, witchcraft, and incest. During the reign of her sister, Mary I, she was a prisoner in the Tower of London, where she was expected to die. But when she became Queen, at the age of 25, she swiftly stunned the royal court by stepping into the seat of power with grace, intelligence, and an air of majesty that maddened and enchanted the men around her. For 44 years, Elizabeth I guided England through religious upheavals and plots to overthrow the government. Courted by all the most powerful princes in Europe, she baffled her advisors by refusing to marry any of them. And when England stood under threat of invasion by the most powerful nation in Europe, Elizabeth’s navy destroyed the Spanish Armada so decisively that it was seen as an act of God. In this book, you will discover why no English monarch has ever been more famous, more successful—or more deeply loved by her people.
This Is How You Pitch: How To Kick Ass In Your First Years of PR
Ed Zitron - 2013
This book will teach you all you need to know about public relations, from
what to do on your first day at your desk to how to start your own PR
agency. You’ll learn the core skill of the business: pitching. It’ll also
tell you how to avoid becoming a buzzword-spitting automaton that the media
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
The Oz Principle: Getting Results Through Individual and Organizational Accountability
Roger Connors - 1994
At its root, the principle works like this: Like Dorothy and the gang in The Wizard of Oz, most businesspeople have the tools to succeed, but when things go wrong they blame circumstance or others instead of looking within for the true cause of unsatisfactory results. Once individuals learn to accept responsibility, they can use the Oz Principle to become better leaders. Now, with corporate scandals in the headlines and the culture of victimization running rampant at every level of the business world, Roger Connors, Tom Smith, and Craig Hickman return with a new edition of The Oz Principle. Fully revised, this edition will update the statistics, concepts, and relevant companies through fresh, timely anecdotes and stories.
Good Boss, Bad Boss: How to Be the Best... and Learn from the Worst
Robert I. Sutton - 2010
Dr. Sutton reveals new insights that he's learned since the writing of Good Boss, Bad Boss. Sutton adds revelatory thoughts about such legendary bosses as Ed Catmull, Steve Jobs, A.G. Lafley, and many more, and how you can implement their techniques. If you are a boss who wants to do great work, what can you do about it? Good Boss, Bad Boss is devoted to answering that question. Stanford Professor Robert Sutton weaves together the best psychological and management research with compelling stories and cases to reveal the mindset and moves of the best (and worst) bosses. This book was inspired by the deluge of emails, research, phone calls, and conversations that Dr. Sutton experienced after publishing his blockbuster bestseller The No Asshole Rule. He realized that most of these stories and studies swirled around a central figure in every workplace: THE BOSS. These heart-breaking, inspiring, and sometimes funny stories taught Sutton that most bosses - and their followers - wanted a lot more than just a jerk-free workplace. They aspired to become (or work for) an all-around great boss, somebody with the skill and grit to inspire superior work, commitment, and dignity among their charges. As Dr. Sutton digs into the nitty-gritty of what the best (and worst) bosses do, a theme runs throughout Good Boss, Bad Boss - which brings together the diverse lessons and is a hallmark of great bosses: They work doggedly to "stay in tune" with how their followers (and superiors, peers, and customers too) react to what they say and do. The best bosses are acutely aware that their success depends on having the self-awareness to control their moods and moves, to accurately interpret their impact on others, and to make adjustments on the fly that continuously spark effort, dignity, and pride among their people.
Who Stole My Spandex?: Life in the Hot Flash Lane
Marcia Kester Doyle - 2016
Who Stole My Spandex? is a witty selection of stories from Doyle’s madcap world of menopausal pitfalls, wardrobe malfunctions, and a family full of pranksters. This clever compilation includes laugh-out-loud pieces like "Queen of Klutz,” "One Size Fits None," and "Hands off my Egg Roll!" From couples' colonoscopies to nightmare holidays to disappearing spandex, no topic—no matter how crazy or unimaginable—is too taboo. With a heavy dose of self-deprecating humor, and a dash of sentiment, this marvelous collection of anecdotes will resonate with anyone who’s ever felt the call of nature at exactly the wrong time. Welcome to the nuthouse that Marcia Kester Doyle calls home.
O Positive
Joe Dunthorne - 2019
Adopting a sunny, genial tone, Dunthorne lures the reader to darker places, exploring death and dread, failure and regret - the 'lounge of our suffering'. Often, he catches us off-guard: a 'whiplash' effect where poems shift from laughter to slaughter in a moment. Impertinent owls, an immersive theatre troupe, ancient men from the Great War and idiot balloonists - such characters dramatise our human fancies and foibles, joining the protagonist in scenarios both humorously bizarre and all-too-familiar. These performances serve to probe and unpeel the layers of the self - all the way down to the raw.
Liking Jesus: Intimacy and Contentment in a Selfie-Centered World
Craig Groeschel - 2018
The more we interact online, the more we crave intimacy. The more filtered our lives become, the harder it is to be real.It’s time to refresh and rediscover what it means to be “like Jesus” and find true authenticity, a healthy self-image, and compassion for others in an age when we relate to each other so differently than ever before. Groeschel taps into some of the most leading-edge studies on the effects of social media on our emotions and friendships. He offers real-life examples of how we struggle with screens and likes, how these things mask our struggles with who we really are, and how we can reclaim a Christ-centered life.Packed with helpful topics like the “10 Commandments of Using Social Media to Strengthen Your Faith” and “Creating Safeguards for Your Digital Devices,” readers from ages sixteen to sixty will find Liking Jesus to be just the guide to bring balance and real-world engagement to everyday life.
Social Media Marketing for Dummies
Shiv Singh - 2009
Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantage Create your own online spokesperson for your brand Identify social media sites that appeal to your target audience Tell which social platform works for which objectives Develop a unique, Google-able voice in social media Optimize your page to attract clicks and customers Set up a program to assess your success and measure your results Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams
