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Otto Kleppner's Advertising Procedure by Otto Kleppner
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Oprah: 40 Inspirational Life Lessons and Powerful Wisdom from Oprah Winfrey
Scarlett Johnson - 2015
From humble beginnings, Oprah has had a lifetime of experiences and touched the lives of millions of people. Her long running show The Oprah Winfrey Show covered a wide range of topics with sensitivity and dignity. It is from these experiences that Oprah has developed philosophies which can help anyone through all aspects of their lives. This book compiles 40 of Oprah’s inspirational life lessons and powerful wisdom. This includes; ● Inspiration to find your true passion and dreams ● Understanding of the barriers stopping you from achieving your goals ● Learning to recognize the positive influences in life ● Embracing your sense of self and the guidance of your inner voice. Whether you are looking to boost your career prospects, improve your relationships or ignite personal growth, Oprah’s life lessons can help. If you have been yearning to change your mindset, your life, your finances, your relationships then consider immersing yourself into the quintessential wisdom of Oprah Winfrey - one of the most respected women in the world. Oprah's inspirational quotes and life lessons can help you towards accomplishing your goals and achieving your dreams.
The HR Answer Book: An Indispensable Guide for Managers and Human Resources Professionals
Shawn Smith - 2004
Accessible and concise, this on-the-job companion offers expert guidance on all types of ""people"" issues, enabling managers and human resources professionals to:* Save time, money, and trouble* Increase employee productivity, satisfaction, and retention* Attract and hire the best candidates while avoiding the inferior ones** Handle tough issues like sexual harassment, Internet and e-mail usage, performance problems, and more -- fairly, sensitively, and legally.The HR Answer Book is an easy-to-use problem solver that can be read cover-to-cover or as a quick reference in specific situations. An appendix of tools, templates, and lists of additional resources completes this excellent and valuable guide."
Strategic Management: Text and Cases
Gregory G. Dess - 1995
The text is rounded off by rich, relevant, and teachable cases. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.
Cracking the GMAT 2008 [with DVD]
The Princeton Review - 1996
We also bring you over 200 practice questions in the book and exclusive free access to 4 practice exams and expert advice online. Of course, you'll also get all the test-prep techniques you expect from The Princeton Review. In Cracking the GMAT, we'll teach you how to think like the test writers and
·Solve complex sentence correction problems by recognizing key errors·Crack tough data sufficiency questions using simple techniques·Practice online with full-length tests, lessons, and drills ·Get the most out of your prep time with the study plan that's right for youWe give you plenty of practice problems to help you master our proven techniques. Our practice questions are just like those you'll see on the real GMAT--but with detailed answers and explanations for every question.
Information Technology for Management: Transforming Organizations in the Digital Economy
Efraim Turban - 1995
Throughout, the emphasis is on how IT provides organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. It also covers the latest real-world developments, including the introduction of applied grid computing and utility computing.
Do You Love Football?!: Winning with Heart, Passion, and Not Much Sleep
Jon Gruden - 2003
It's not about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, no-nonsense guy who has no hobbies: "I'm not a scratch golfer. I don't know how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep."Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.
CompTIA Project+ Study Guide Authorized Courseware: Exam PK0–003
Kim Heldman - 2010
You'll find complete coverage of all exam objectives, including key topics such as project planning, execution, delivery, closure, and others. CompTIA's Project+ is the foundation-level professional exam in the complex world of project management; certified project managers often choose to go on and obtain their Project Management Professional (PMP) certifications as well Provides complete coverage of all exam objectives for CompTIA's first update to the Project+ exam in six years Covers project planning, execution, delivery, change, control, communication, and closure Demonstrates and reinforces exam preparation with practical examples and real-word scenarios Includes a CD with Sybex test engine, practice exams, electronic flashcards, and a PDF of the book Approach the new Project+ exam with confidence with this in-depth study guide! Reviews
Services Marketing: Integrating Customer Focus Across the Firm
Valarie A. Zeithaml - 1902
Introduction to Services Chapter 2. Conceptual Framework for the Book: The Gaps Model of Service Quality PART TWO: FOCUS ON THE CUSTOMER Chapter 3. Consumer Behavior in Services Chapter 4. Customer Expectations in Services Chapter 5.
Single-Minded: My Life in Business
Claude Littner - 2016
His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.
How a Foreign Chocolate won Indian Hearts: The Cadbury Story (Rupa Quick Reads)
Anisha Motwani - 2017
The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.
Ethics and the Conduct of Business
John R. Boatright - 2006
Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.
Pmp Project Management Professional Study Guide
Joseph Phillips - 2003
The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.
Management Accounting
Anthony A. Atkinson - 1994
APPROACH: Atkinson is a managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting. COMPETITORS: Garrison, MH;
The Great Commission to Worship: Biblical Principles for Worship-Based Evangelism
David Wheeler - 2011
Authors David Wheeler and Vernon Whaley cite Scripture to explain "The Mandate of Worship and the Great Commission" and then show how worship—in relation to the Great Commission—is formational, transformational, relational, missional, commissional, and reproducible. Each chapter includes five "life questions" for reader reflection while the book concludes with steps for practical application and ten principles for developing "lifestyle worship evangelism."