But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:• What is our winning aspiration?• Where will we play?• How will we win?• What capabilities must we have in place to win?• What management systems are required to support our choices?The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    The big lesson Steve Jobs learnt when an advertising exec threw something at him... and how it will help how you communicate. 2. Seven ways to manage your nerves (surprisingly, you don’t want to eliminate them). 3. Why our obsession with body language is totally wrong, and what to focus on instead. 4. Why you must think about a beachball before you next speak. Believe me, it’s essential. 5. A question your audience is always thinking, and how to ensure you provide the answer. 6. The most common mistake experienced presenters make that nervous ones never do. 7. Why so many presentations cure insomnia, and how to make sure you’re serving an extra strong double espresso instead. 8. The number one thing most presenters forget to bring when they’re speaking to others. 9. Discover the most underprepared part of your presentation, and how to avoid making the same mistake. 10. What women’s magazines and TV soap operas have to teach us about audience engagement. 11. What I learnt from a guy with one of the most powerful memories on the planet, and how it can transform your communication. 12. Discover Tony Blair’s biggest fear when Prime Minister, and how you can tackle the same issue with confidence. 13. Why you don’t have to be funny to use humour in your presentation, and three easy ways to do it.

    By that I mean: Your knowledge: everything that comes from all the books that I’ll encourage you to devour.Your network: the collection of friends and contacts you now have, which I’ll teach you how to grow and nurture.Your compassion: that human warmth you already possess—in these pages I’ll convince you that you can show it freely at the office.What happens when you do all this?* You become a rich source of information to all around you.* You are seen as a person with valuable insight.* You are perceived as generous to a fault, producing surprise and delight.* You double your business intelligence in one year.* You triple your network of personal relationships in two years.* You quadruple the number of colleagues in your life who love you like family.In short, you become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship.Here’s the real scoop: Nice guys don’t finish last. They rule!From the Hardcover edition.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    There always seemed to be a new system to learn, a new surefire method or cutting-edge technique for entrepreneurs to master.In an effort to teach her team members a better and easier way, Dana Wilde created Train Your Brain, a tested and proven system combining elements of both mindset and action ... or as Dana likes to call it, Intentional Action.What Dana discovered by using Train Your Brain is that mindset can be "taught" and that learning simple mindset strategies not only allows you to understand how the brain works but also shows you how easy it is to change your thinking and, as a result, change your outcomes.In Train Your Brain, Dana breaks down the Cycle of Perpetual Sameness--the number one reason why most people only experience incremental change in their lives. More importantly, she also provides the much-needed blueprint to help you get off this counterproductive cycle quickly.Train Your Brain, with its twenty easy-to-implement "Mindware Experiments," gives you all the necessary tools needed to get off ... and stay off ... the Cycle of Perpetual Sameness, so you can transform your life and grow your business in record time!

    Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    In his twentieth season with the Villanova program, including a five-year stint as an assistant to Coach Rollie Massimino, Coach Jay Wright had achieved his lifelong dream—and witnessed the culmination of a decades-long effort to build a culture of winning around a set of core values. In Attitude, Coach Wright shares some of the leadership secrets that have enabled Villanova, a private university with an undergraduate enrollment of less than 6,500, to thrive in the hypercompetitive world of college athletics. As he recounts the story of the 2015–16 Wildcats, Coach Wright offers anecdotes from his own journey up the ladder of success, with lessons learned on the Little League playing fields of his youth and wisdom passed down from his coaches and mentors. Each step of Villanova’s journey to a national championship incorporates a signature term torn from Coach Wright’s own motivational playbook. Here are key principles that aspiring leaders can apply, not only on the basketball court but in the boardroom, the classroom, and the living room. From learning to accept your role to remembering to honor those who came before us, Jay Wright’s core values provide a positive blueprint for transformational team building based on the idea that anyone—from the head coach to the last player on the bench—can be a leader when the moment demands it. The product of a lifetime’s worth of championship-level preparation, Attitude is perfect for anyone looking to build a team, achieve a goal, or nurture their own winning culture.Praise for Attitude “Jay Wright’s Attitude is filled with wonderful anecdotes, life lessons, and that which we all seek: wisdom.”—Phil Knight, co-founder and chairman emeritus, Nike “In 2015–16, Villanova displayed the best attributes of a champion by playing hard, smart, and together. Jay Wright instilled those traits in his team, and in Attitude he shares the universal leadership lessons that helped it succeed.”—Mike Krzyzewski, head coach, Duke University basketball

    But Property Management For Dummies will help you maintain your sense of humor - and your sanity - as you deal with these challenges and more. You may become an unintentional property owner - someone who inherited a house from a relative and didn't want it to sit idle, or someone who transferred to a job in another city and decided to rent your home rather than sell it - or you may have entered the world of property ownership intentionally. Either way, real estate offers one of the best opportunities to develop a steady stream of residual income.Property Management For Dummies is organized by specific topic areas, so you can easily and quickly scan a topic that interests you, or you can troubleshoot the source of your latest major headache. You'll discover how toEvaluate your skills and personality to see whether you have what it takes to be a landlord Keep your units occupied with paying tenants who don't destroy your property Move in your new tenants and move them out - and everything in between Assemble the right team of professionals to help you, from employees to contractors Insure your property and understand the taxes that go with it Look for additional sources of income beyond rent, including the opportunities and pitfalls of lease options While many of life's lessons can be uncovered by trial and error, property management shouldn't be one of them - the mistakes are too costly and the legal ramifications too severe. In this book, you'll find proven strategies to make rental property ownership and management not only profitable but pleasant as well.

    People are sick of that! "Spin Sucks "will teach you how to communicate honestly, responsibly, openly, and authentically...and truly "earn "the trust of your customers, stakeholders, investors, and communities.Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she's integrated all she's learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don't know what to do. No matter what your organization does, Dietrich will help you:Share your story more powerfully--without sex, extortion, or "truth-stretching"Humanize your organization, even if you don't have outsized personalitiesTell the truth, using the best techniques honed by centuries of storytellersOvercome whisper campaigns, anonymous attackers, and trollsCreate fresh, honest content that's compelling to both humans "and "GoogleSystematically prepare yourself to engage more successfully onlineClarify and close gaps between your message and your customer's perceptionCelebrate your brand ambassadorsMaster seven steps for handling online criticism, and transforming critics into fansKeep others from stealing your great contentLearn actionable lessons from others' successes (and failures)Develop more positive, productive agency (or client) relationshipsConverge paid, owned, earned, and shared media--and get more value from all of themspinsucks.com

    Against all logic, he applies and, against all logic, he advances. Fearless and funny, Shubaly is forced to interrogate not just the reality of the show but also his decisions, his addictions, his neuroses, his desires - indeed, his entire reality.

    Everywhere you turn people try to tell you who to be and what to do with your life. We call that the noise. Block it. Shed it. Leave it for the conformists. As a generation, we need to get back to focusing on individuality. Self-construction rather than mass production. Define your own road in life instead of traveling down someone else’s. Listen to yourself. Your road is the open road. Find it.”—Mike and Nathan ***** After college Mike Marriner and Nathan Gebhard had no idea what to do with their lives. All they’d been exposed to were standard career paths like doctor and consultant—roads that didn’t fit them at all. To see what else was out there they took a roadtrip across the nation in a huge forty-foot RV to meet with people who had successfully defined their own paths in life—including the chairman of Starbucks; a lobsterman from Maine; the director of Saturday Night Live; the conductor of the Boston Philharmonic; the first female Supreme Court Justice of the United States; head stylist for Madonna; and the CEO of National Geographic Ventures. All told, one hundred and forty people candidly shared their stories about how they got from college to the present. Now in Roadtrip Nation, Mike and Nathan share the most compelling tales with you. Along the way, they explain how you, too, can get out there and meet people on your own. From making cold calls to asking stimulating interview questions, Roadtrip Nation will give you the tools to create a life that you’ll look back on and say: “I was true to myself every step of the way.”

    Who knew that the man asking the questions was as fascinating as his subject matter?" -Justin Barrasso, Sports Illustrated "'Kayfabe' brings to life a world that once had its own version of ‘omerta’ in a fascinating, well written book that will intrigue long time fans, new fans, and just those who are hoping to take a peek behind the curtain of this unlikely cultural phenomenon." -Eric Bischoff, WCW President "I worked in a business full of liars, cheaters, workers, con artists and of course...politicians. I can name maybe 3 people over the years that I 100% trusted, or even believed for that matter. Sean Oliver is one of those men. In reading 'Kayfabe,' you can believe that 100% of this masterpiece is accurate–yes, even the parts about me. The most stand-up guy perhaps ever associated with the business of Pro Wrestling. You want truth–you'll find it right here." -Vince Russo, Former WWE/WCW Head Writer If you thought the world of pro wrestling was wild, imagine what you haven’t seen on TV and in the ring. Add to that the backdrop of building a renegade production company, negotiating with impossible wrestling talent, and hosting groundbreaking, shoot-style programming, and you have the story of Sean Oliver. Sean has seen industry-wide accolades for the company he co-founded and for which he serves as frontman. But there are also the threats, stories of abuse, and moments of downright hilarity that you haven’t known...until now. Watch the unpredictable and unconventional story through Sean’s eyes.

    Like her father, she came to love the Galapagos and to dream of having a life there. Her experience was filled with the perils and incomparable pleasures of living on the Galapagos.

    Yet few of us even recognize what our stories are, or that we can transform our very destinies by changing the stories we tell.For decades, at the Human Performance Institute, Dr. Jim Loehr has been examining the power of story to increase engagement and productivity, and top Fortune 500 companies have paid millions to send employees to his program, in which he applies the principles and methods that he now offers here. Global business leaders, world-class athletes, military special forces, and thousands of individuals from every walk of life have sought out and benefited from his life-altering insight and expertise.Telling ourselves stories provides structure and direction as we navigate life's challenges and opportunities, and helps us interpret our goals and skills. Loehr's approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.