How The Mighty Fall: And Why Some Companies Never Give In


James C. Collins - 2009
    Collins' research project—more than four years in duration—uncovered five step-wise stages of decline:Stage 1: Hubris Born of SuccessStage 2: Undisciplined Pursuit of MoreStage 3: Denial of Risk and PerilStage 4: Grasping for SalvationStage 5: Capitulation to Irrelevance or DeathBy understanding these stages of decline, leaders can substantially reduce their chances of falling all the way to the bottom.Great companies can stumble, badly, and recover.Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover—in some cases, coming back even stronger—even after having crashed into the depths of Stage 4.Decline, it turns out, is largely self-inflicted, and the path to recovery lies largely within our own hands. We are not imprisoned by our circumstances, our history, or even our staggering defeats along the way. As long as we never get entirely knocked out of the game, hope always remains. The mighty can fall, but they can often rise again.

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing


Brian Kurtz - 2019
    In this book, "titan" of direct marketing Brian Kurtz teaches you how to find and sell to your audience without ever losing sight of the people you are selling to, and without compromising on the respect and care they deserve.This book is about direct marketing, or "measurable marketing," in any medium. Direct marketing is the only way to get a specific return on your investment--every time you run a campaign, there has to be some way to measure it. Brian shows you how to track what is effective in marketing to the people in your target audience and how to diversify your marketing to ensure you can provide for them over the long haul.Brian explains the 4 Pillars of Being Extraordinary, the 5 Principles of Original Source, how to track the metrics that matter, strategies and tactics to build a responsive database (list building), how to tailor offers to your list, the 7 Characteristics of World-Class Copy-Writers, multichannel marketing, the importance of customer service, how to overdeliver, and so much more!

Rhinoceros Success: The Secret to Charging Full Speed Toward Every Opportunity


Scott Alexander - 1980
    tomorrow morning, you could wake up as a full grown rhinoceros and - * charge your way to success * use audacity to reach your goals * be happier than you've ever been before * make your life an exciting adventure * have the persistence and tenacity necessary for success * never worry again * succeed at the world's most profitable hobby * achieve more and have a better balance in the six major areas of your life: FINANCIAL, WORK, PHYSICAL, FAMILY, SOCIAL AND SPIRITUAL Scott Alexander has discovered the REAL secret of success: becoming a rhinoceros. Read it and go rhino! That's all there is between you and everything you've ever wanted to do or become in your life. CHARGE!!

Attitude 101: What Every Leader Needs to Know


John C. Maxwell - 2002
    So says New York Times best-selling author and leadership expert John C. Maxwell in this highly practical primer, Attitude 101. Anyone who has tried to lead people with bad attitudes knows the frustration it can bring.With this concise and reader-friendly guidebook, you can master attitude issues. Learn to:Recognize how individuals' attitudes impact their performancePinpoint problem feelings, behaviors, and thinking in yourself and othersIdentify six common attitude problems that undermine teamworkDiscover the secret to changing a bad attitudeCreate new definititons of failure and success that will improve performanceAdopt the attitude that helps a leader keep going to the next levelAttitude is contagious!You want to make sure your team is catching the right one!

You Can Choose to Be Rich


Robert T. Kiyosaki - 2008
    Kiyosaki. What the Rich do that the Poor and Middle Class do not! If you are a financial tard like I was, you should invest in the program-I did, and am glad I did! It covers the beginning basics of financial awareness, with exercises, examples and tons of info that will kick you in the seat and motivate you to get going! - JR, Rich Dad community member This program will teach you the 3 step plan to wealth that Robert's Rich Dad taught him. The program contains a 3 spiral Home Study Course Binders, the "60 Minutes to Getting Rich! ~ A Personal Seminar From Robert T. Kiyosaki" DVD, and the "Get Ready to be Rich!" audio CD. Stop living from paycheck to paycheck and enjoy the power of having money work for you.

Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time


Susan Scott - 2002
     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

Brewing: Tree's Hollow Witches Books One to Three


Sara Bourgeois - 2017
     Brewing Love When Lenora “Lenny” Brewer finds herself fed up with her life in the city, she flees to her Aunt’s bed and breakfast in the small town of Tree’s Hollow. A local handyman turns up dead, and Lenny gets herself mixed up in a murder mystery. Add in a hunky forest ranger, her dream job as an investigative journalist for the local paper, and a cat with so much sass it’s practically criminal, and you’ve got a recipe for a magically good time. Oh and one more thing, Lenny didn’t even know she was a witch until she arrived at her new home in Tree’s Hollow. Will she learn to harness the craft brewing inside of her, or will trouble boil over and destroy everything she comes to love? Brewing Trouble Aunt Kara wants to rename the Tree’s Hollow Bed and Breakfast, so she holds a contest to find the perfect new name. The prize for winning the contest? Death. That wasn’t Kara’s intention, but there’s another murder none the less. At least this time the body wasn’t found in the inn. Why would someone kill the winner? Brewing Boys Nathan's fate is in Lenny's hands. Will he survive the vicious attack that left him broken in a hospital bed? Esme, Lenny, and Jezebel race against time to get justice for Nathan and restore the balance between dark and light in Tree's Hollow. Brewing is suitable for readers of all ages who enjoy lighthearted paranormal cozies. Get the fourth book in the Tree's Hollow Witches Series, Brewing Fun, here: https://www.amazon.com/dp/B074FN6SH9

The Haunting of Highcliff Hall


Cat Knight - 2017
    She didn’t know what waited for her or why the village folk avoided her, or why the live in help moved out when she arrived. She should have believed the Hag. When foreign correspondent Catherine Davis inherits her grand aunt’s castle, it’s enough to convince her to leave her globe-trotting life behind and write her novel. But before she ever steps one foot out of London, a Hag, warns her that she is cursed. The always sceptical, Catherine disregards the Hag’s warnings. But when she arrives at Highcliff Hall and discovers that most of the villagers are afraid of her, she begins to wonder. What do the caretaker and the housekeeper know about Highcliff? What aren’t they telling her? Why is the house strewn with herbs? And why is the tower locked? Can Catherine survive the lethal confrontation with paranormal forces long enough to discover the answers, or is she doomed like those before her.If you love ghosts and Haunted houses, you really should be reading Cat Knight’s other books. List of Books The Haunting of Elleric LodgeThe Haunting of Grayson HouseThe Haunting of Weaver HouseThe Haunting of Fairview HouseThe Haunting of Keira O’ConnellThe Haunting of Ferncoombe HouseThe Haunting of Stone Street CemeteryThe Haunting of Knoll HouseIf you read stories in the occult, occultism, horror, supernatural and paranormal genres then add these to your reading list.

Way of the Wolf: Become a Master Closer with Straight Line Selling


Jordan Belfort - 2017
    For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan s $1,997 online training. Now in The Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, The Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker."

The Millionaire Real Estate Agent


Gary Keller - 2003
    Kiyosaki, "New York Times" bestselling author of "Rich Dad, Poor Dad""The Millionaire Real Estate Agent "explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World


Seth Godin - 2005
    And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.

Embrace the Struggle: Living Life on Life's Terms


Zig Ziglar - 2009
    But when a fall down a stairway onto a marble floor leaves him with a head injury, he is challenged with how to put the principles he'd been speaking about into practice. Ziglar's willingness to be transparent has him back writing and speaking with renewed energy before audiences in the tens of thousands to show that life on life's terms is still well worth living. "Embrace the Struggle" affirms the validity of the principles Ziglar has held true his entire life and includes not only his account of living positively through difficult circumstances; it also includes heartwarming stories of real people who encouraged him with how they put into practice these vital principles.

48 Days to the Work You Love


Dan Miller - 1996
    It is more about learning who we are really called to be. According to the author, failing to make that fundamental discovery is why so many people find themselves in jobs they hate. But now, thousands upon thousands are finding the work they love thanks to practical advice from leading career counselor Miller. Conversational and creative, Miller helps readers see clear patterns form from which we can make successful career and job decisions by understanding our God-given skills and abilities, personality traits, values, dreams, and passions. 48 Days to the Work You Love provides a step-by-step process for creating a Life Plan and translating that plan into meaningful and fulfilling daily work.

How To Be A GREAT Salesperson...By Monday Morning!


David R. Cook - 2017
    Read The Table of Contents. If you are looking for ways to increase your sales, you have found THE BOOK you are looking for. Period! After Reading This Book, You Will Discover: How to Build a 'Burning Desire' Within Your Customers for Your Products and Services How to Create Urgency: Reasons for Your Customers to Purchase Now! Shorten Your Sales Cycle Trial Close Assumptive Close Takeaway Close Third-Party Close Why Asking Open-Ended Questions is Such an Effective Strategy The Importance of Enthusiasm and Benefits How to Schedule Your Follow Up Calls/Meetings, So YOU Are in Control of Your Sale How to Know When to Stop Selling, and Start Closing Your Sale Plus, Much More '5 STAR' Amazon Review: Grab two copies today. One copy to keep at home on your nightstand and one to keep with you at all other times. Read it and re-read it until the pages fall out. Then, buy more copies. Your sales WILL increase if you use the tools Mr. Cook has given you. But, you must actually use them '5 STAR' Amazon Review: "Imagine you're sitting in a room with the best salesman ever, and you ask him (and he is willing) to tell you all his best techniques...this is the information you get from this book. Doesn't matter what product or service you sell, and it doesn't matter if you're just starting out or have been in sales for decades, this book is a 'sales acceleration manual.' I would definitely not miss reading this one."  Sales Managers: There are many closing techniques in this book your sales reps can start using immediately to increase their sales. Sales Managers are ordering books for their entire team, with proven results! Who This Book is For: Seasoned Salespeople and New Salespeople - Any seasoned sales pro will tell you they are always on the hunt for new closing techniques, a refresher, or a way to improve themselves. New Salespeople - You have just stumbled onto a gem of a sales book that will move you years ahead in your sales knowledge. Everyone will wonder where you learned all of your new sales closing skills. Small Business Owners - This book will teach you how to sell your products and services. Not demonstrate your products and services, but sell your products and services. There is a big difference between demonstrating and selling, which is explained to you in the book. Large Business Owners - Get this book for all of your reps, if you want them to increase their sales.

CustomerCentric Selling


Michael T. Bosworth - 2003
    This book outlines an approach to selling, one that is based on: engaging in directed conversations instead of making presentations, and asking relevant questions.