The success of the first five editions of Global Business Today has been based in part upon the incorporation of leading edge research into the text, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT - so much so that the writing has become Charles Hill's trademark. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader.

    For eight editions, it has been known for its thorough coverage, student-friendly tone, model interior design, and abundant samples of the techniques and guidelines discussed throughout the book. As always, Mike Markel keeps pace with current technologies and the realities of technical communication today.

    First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe—witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy—a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel").No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing."This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." —Naomi Klein, from her Introduction

    Good journalism builds communities, arms citizens with important information, and serves as a public watchdog for civic, national, and global issues. But what happens when the news turns its back on its public role? Leonard Downie Jr., executive editor of The Washington Post, and Robert G. Kaiser, associate editor and senior correspondent, report on a growing crisis in American journalism. From the corporatization that leads media moguls to slash content for profit, to newsrooms that ignore global crises to report on personal entertainment, these veteran journalists chronicle an erosion of independent, relevant journalism. In the process, they make clear why incorruptible reporting is crucial to American society. Rooted in interviews and first-hand accounts, the authors take us inside the politically charged world of one of America’s powerful institutions, the media.

    Library and information science students and professionals will find the background and concepts they need to meet today's - and tomorrow's - challenges. TABLE OF CONTENTS: 1. The Information Infrastructure: Libraries in Context; 2. Information Science: A Service Perspective; 3. Redefining the Library: The Impacts and Implications of Technological Change; 4. Information Policy: Stakeholders and Agendas; 5. Information Policy as Library Policy: Intellectual Freedom; 6. Information Organization: Issues and Techniques; 7. From Past to Present: The Library s Mission and Its Values; 8. Ethics and Standards: Professional Practices in Library and Information Science; 9. The Library as Institution: An Organizational View, and 10. Librarianship: An Evolving Profession.

    Some are arcane, some simply hilarious—and one editor, Carol Fisher Saller, reads every single one of them. All too often she notes a classic author-editor standoff, wherein both parties refuse to compromise on the "rights" and "wrongs" of prose styling: "This author is giving me a fit." "I wish that I could just DEMAND the use of the serial comma at all times." "My author wants his preface to come at the end of the book. This just seems ridiculous to me. I mean, it’s not a post-face."In The Subversive Copy Editor, Saller casts aside this adversarial view and suggests new strategies for keeping the peace. Emphasizing habits of carefulness, transparency, and flexibility, she shows copy editors how to build an environment of trust and cooperation. One chapter takes on the difficult author; another speaks to writers themselves. Throughout, the focus is on serving the reader, even if it means breaking "rules" along the way. Saller’s own foibles and misadventures provide ample material: "I mess up all the time," she confesses. "It’s how I know things."Writers, Saller acknowledges, are only half the challenge, as copy editors can also make trouble for themselves. (Does any other book have an index entry that says "terrorists. See copy editors"?) The book includes helpful sections on e-mail etiquette, work-flow management, prioritizing, and organizing computer files. One chapter even addresses the special concerns of freelance editors.Saller’s emphasis on negotiation and flexibility will surprise many copy editors who have absorbed, along with the dos and don’ts of their stylebooks, an attitude that their way is the right way. In encouraging copy editors to banish their ignorance and disorganization, insecurities and compulsions, the Chicago Q&A presents itself as a kind of alter ego to the comparatively staid Manual of Style. In The Subversive Copy Editor, Saller continues her mission with audacity and good humor.

    The authors review their earlier findings and then synthesize what has been learned since 1990 about college's influences on students' learning. The book also discusses the implications of the findings for research, practice, and public policy. This authoritative and comprehensive analysis of the literature on college-impact is required reading for anyone interested in higher education practice, policy, and promise3/4faculty, administrators, researchers, policy analysts, and decision-makers at every level.

    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.

    From its first edition, this text has included a scrupulous account of American political and diplomatic history. Today, the book explores areas of history such as social, cultural, urban, racial and ethnic history, the history of the West and South, environmental history, the history of women and gender, and American history in a global context. The twelfth edition of this text includes the McGraw-Hill�s hit Primary Source Investigator (PSI) cd-rom, with hundreds of sources and a program that walks students through how to write a paper using those sources as evidence..

    This text is a brief version of the highly regarded hardcover introductory text, "Sociology: A Down-to-Earth Approach, 7/e." The essential 15 chapters cover all of the topics in the 22-chapter text, and retain the dual emphases on micro and macro (individual and structural) sociology. James Henslin has a unique ability to engage students without talking down to them or sacrificing content. With wit, personal reflection, and illuminating examples, he shares with readers a passion for sociology unmatched by any other introductory text.

    Now with the strongest coverage of research writing in a full-sized handbook, the seventh edition helps students meet one of the core challenges of academic writing: maintaining their own voice while writing from sources. This edition also adds innovative tips from writing center tutors, sound advice for writing across the curriculum, and substantially more help for writing with and writing about visuals.

    Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience. In Story, McKee expands on the concepts he teaches in his $450 seminars (considered a must by industry insiders), providing readers with the most comprehensive, integrated explanation of the craft of writing for the screen. No one better understands how all the elements of a screenplay fit together, and no one is better qualified to explain the "magic" of story construction and the relationship between structure and character than Robert McKee.

    It explores the critical concepts while also examining why they are relevant. The core content is presented within the framework of predicting products, proposing mechanisms, and solving synthesis problems. Readers will fine-tune the key skills involved in solving those types of problems with the help of interactive, step-by-step instructions and problems.

    To illustrate the various theories, and to reveal their implications, important current issues such as abortion, euthanasia, the treatment of nonhuman animals, racial discrimination, and nuclear weapons are discussed in depth.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.