As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success team Helps new CSMs develop their skills and proficiency to be more employable and grow in their careers Provides clear guidance for managers on how to hire a stellar CSM Presents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunities Explains proven methods and strategies for mentoring CSMs throughout their careers Offers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives  Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

    Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.

    Since the number one factor in employee success is the relationship between employees and their immediate managers, employees need to take greater responsibility for getting the most out of that relationship. Drawing on years of experience training managers and employees, Tulgan reveals the four essential things employees should get from their bosses to guarantee success at work.Shows employees how to ask for what they need to succeed in their high-pressure jobs Shatters previously held beliefs about how employees should manage up Outlines what employees must get from their managers: clear expectations; the skills needed to perform their jobs; honest feedback, recognition or rewards A novel approach to managing up, It's Okay to Manage Your Boss is an invaluable resource for employees who want to work more effectively with their managers.

    In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

    With vital performance and career lessons and ideas for how to apply them, it is a must-read for managers at every level.

    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.

    

    This isn't just another running book.101 Simple Ways to be a Better Runner boils down the best training advice from the worlds of coaching and science to give you actionable strategies to become stronger, faster, and more resilient.It's divided into five main sections:- Workouts, Races, and Performance (like why you need randomness and heavy weights)- Running Gear (what's essential - and what's crap)- The Runner's Diet (small tweaks you can make today to get more from your food)- Recovery and Injury Prevention (how fast could you be if you rarely or never got hurt?)- Motivation and Random Training Tips (how most runners run longer in their races - and more)And that's just a glimpse of all 100+ lessons you'll learn (in less than 2 minutes each).Written by Jason Fitzgreald, a 2:39 marathoner and the creator of StrengthRunning.com, 101 Simple Ways to be a Better Runner is a practical, actionable guide to helping you reach your running goals. If you want to run a fast 5k, finish your first marathon, or just lose weight and stay in shape - this book is for you.You don't need the most expensive running gear or better genetics. You need simple training tweaks that give you "small wins" to keep you motivated.That's exactly what this book delivers.

    Extensively updated, it contains unsurpassed independent and objective coverage of Windows Server 2012's key innovations, including improved virtualization components, enhanced security tools, new web and management resources, and Windows 8 integration. Windows Server 2012 Unleashed reflects the authors' extraordinary experience implementing Windows Server 2012 in large-scale environments since its earliest alpha releases, reaching back more than two years prior to its official launch. Microsoft MVP Rand Morimoto and his colleagues fully address every aspect of deploying and operating Windows Server 2012, including Active Directory, networking and core application services, security, migration from Windows Server 2003/2008, administration, fault tolerance, optimization, troubleshooting, and much more. Valuable for Windows professionals at all skill levels, this book will be especially indispensable for intermediate-to-advanced level professionals seeking expert, in-depth solutions. Every chapter contains tips, tricks, best practices, and lessons learned from actual deployments: practical information for using Windows Server 2012 to solve real business problems. Plan and migrate from Windows Server 2003 and 2008 Leverage powerful capabilities that are truly new in Windows Server 2012 Install Windows Server 2012 and the GUI-less Windows Server Core Upgrade to Windows Server 2012 Active Directory Utilize advanced AD capabilities including federated forests and identity management Plan and deploy network services, from DNS and DHCP to IPv6, IPAM, and IIS Protect systems and data with server-level security, transport-level security, and security policies Deliver true end-to-end secured anytime/anywhere access to remote/mobile clients Efficiently configure and manage users, sites, OUs, domains, and for­ests through Server Manager console Create more fault-tolerant environ­ments with DFS, clustering, and Network Load Balancing Leverage major Hyper-V virtualization improvements in availability, redun­dancy, and guest support Manage Active Directory more efficiently with Active Directory Administrative Center, Best Practice Analyzer, and PowerShell scripts Systematically tune, optimize, debug, and troubleshoot Windows Server 2012

    In this extraordinary new road map for success, Tom Oliver--a motivational self-made entrepreneur and coach to many of the world's most notable CEOs, philanthropists, and entertainers--shows you how to dramatically alter your life path. Nothing IsImpossible is a proven seven-step whole-brain plananyone can use to improve his or her business, life, and career from the man Deepak Chopra calls anextraordinary leader.Have you ever struggled with success?Have you ever felt that your strengths were left untapped--your true talents unrecognized?Do you have a different plan for yourself from the one others might imagine for you?As Oliver explains, what really distinguishes people who get things done and realize their dreams from those who don't is that they don't allow their self-doubts to stop them--they don't cultivate what the Buddha called the habit of doubt. This book dispels that doubt, freeing you to set and meet the personal and professional goals most people only dream about.Clearly, step by step, with personal anecdotes from some of the world's most influential leaders and his own remarkable life, Oliver presents a practical playbook for anyone who wants to change his or her life and future. It also features comprehensive exercises and abundant resources.Whether you're a business professional, athlete, entrepreneur, artist, or anyone else, after readingand implementing the wisdom of Nothing Is Impossibleyou'll be able to transcend the boundaries of what today's world thinks is possible.

    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

    Sometimes our efforts feel never-ending, and the idea that we should be working for the Lord is often squeezed out.This book, based on a series of sermons by William Taylor, Rector of St. Helen's Bishopsgate, London, will help you see that being a Christian can make a difference to how we experience work. William argues that 'the Bible's teaching on work is not only liberating but also exhilarating and refreshingly realistic'.Whatever type of work you're involved in, you'll find this book full of wisdom on how to be a wise and godly worker.

    Featuring the contributions of leading executives, human resources practitioners, and consultants, this book presents a comprehensive approach to talent management.

    It is a transition many fail to make. This book traces the experiences of nineteen new managers over the course of their first year in a managerial capacity. Reveals the complexity of the transition and analyzes the expectations of the managers, their subordinates, and their superiors. New managers describe how they reframed their understanding of their roles and responsibilities, how they learned to build effective work relationships, how and when they used individual and organizational resources, and how they learned to cope with the inevitable stresses of the transformation. They describe what it was like to take on a new identity. Two themes emerge: first the transition from individual contributor to manager is a profound psychological adjustment--a transformation; second, the process of becoming a manager is primarily one of learning from experience. Through trial and error, observation and interpretation, the new managers learned what it took to become effective business leaders.

    The book emphasizes that we all contain the ingredients for leadership, though some elements are better developed than others. "Anyone can improve as a leader simply by building the strength of our weakest elements, " author Gerald M. Weinberg writes. "Mr. Universe doesn't have more muscles than I do, just better developed ones."On one level, the book is an extremely down-to-earth, how-to guide. On a second, it is a set of parables, full of analogies that stick in the mind -- the art of management taught through stories about pinball, tinkertoys, and electric blankets. On yet another level, this is a book about the philosophy and psychology of managing technical projects. On every level, the author brings these entertaining and enlightening elements together to teach you the essentials of leadership.You'll learn how to-- master your fear of becoming a leader-- be creative in solving problems-- motivate people while maintaining quality-- gain organizational power-- plan personal change.-- Whether you manage people, are managed by people, or just want to change the way you interact with others, this book is about success. How to plan it, how to make it happen -- Becoming a Technical Leader shows you how to do it!