Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth


Sean Ellis - 2014
    Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook. So how have companies like Uber, Square, Snapchat, Evernote, Hubspot, Github and Yelp grown? See for yourself in this ebook packed with the most in-depth case studies on exactly what strategies these companies used to unlock massive growth. Case studies included are: Uber Snapchat Square Upworthy Yelp GitHub Hubspot Evernote LinkedIn Belly Each case study shows you the specific strategies (we call them "growth engines") that these companies used to grow, both in the early stages and later in their development. From the growth hacks they used, to the unique growth playbooks they employed, you won't find a more detailed look at how startups achieve growth than through these case studies.

The Wyckoff Methodology in Depth: How to trade financial markets logically (Trading and Investing Course: Advanced Technical Analysis Book 1)


Rubén Villahermosa - 2019
    The approach is simple: When large traders want to buy or sell they carry out processes that leave their mark and can be seen in the charts through price and volume. Wyckoff’s methodology is based on identifying that professional intervention to try to elucidate who is in control of the market in order to trade alongside them.     What makes it different from other approaches?   The main advantage that puts this methodology above the rest is that it is based on solid principles; it has a real underlying logic. Far from all kinds of indicators, it focuses on the study of the interaction between supply and demand; which, as we know, is the driving force behind all financial markets.     What will you learn?   ▶ How markets move. The market is formed by movements in waves that develop trends and cycles. ▶ The 3 fundamental laws. The only discretionary method that has an underlying logic behind it. The law of Supply and Demand. The law of Cause and Effect. The law of Effort and Result. ▶ The processes of accumulation and distribution. The development of structures that identify the actions of great professionals. ▶ The events and phases of the Wyckoff Methodology. The key actions of the market that will allow us to make judicious analyses. ▶ Operation. We combine context, structures and operational areas to position ourselves on the side of the large operators.     Includes texts and images totally exclusive.   I hope you enjoy it and it brings you value.

E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company


Michael E. Gerber - 2004
    Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won’t help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

The Greatest Secret God Told Me about Money


Uebert Angel - 2015
    It reveals a 'secret nugget' christians have not explored concerning the coleration between their relationship with God and their finances. This book is a MUST READ for anyone who wants to take their financial standing higher than ever before. The Author Uebert Angel has used this 'secret' and it has worked tremendously for him. He was named in many publications as a self-made millionaire and in FORBES MAGAZINE AFRICA as '...one of those making million dollar fortunes...'

Live on the Margin


Nick O'Kelly - 2012
    Those happen to be the very same traits that define the successful trader. The skills you learn in pursuing your dream—through trading—might just remove money from the list of reasons you think that you can’t fulfill it.This book is about more than trading and personal finance strategies—we propose an entirely new way to evaluate risk, in life as well as in finances. By taking the right risks and ignoring the imagined ones, you’ll be paid with the one priceless commodity that is truly limited in your life—time.

The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing


Kyle Gray - 2017
    Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale. Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day? The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: • How to set yourself up for content marketing success early, and how to avoid common pitfalls • Content strategy for both B2B and B2C businesses • How to use content as an influencer marketing and relationship building tool • Simple metrics to understand how your content is performing • How to use brand storytelling and transparency to drive growth for your business • Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers • How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget. This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.

Fatal Risk: A Cautionary Tale of AIG's Corporate Suicide


Roddy Boyd - 2011
    However, the story central to the crisis-that of AIG-has until now remained largely untold. "Fatal Risk: A Cautionary Tale of AIG's Corporate Suicide" tells the inside story of what really went on inside AIG that caused it to choke on risk and nearly brining down the entire economic system. The bookReveals inside information available nowhere else, including the personal notes and records of key players such as the former Chairman of AIG, Hank GreenbergTakes readers behind the scenes at the U.S. Treasury and the Federal Reserve Bank of New YorkDetails how an understanding of risk built AIG, but a disdain for government regulators led to a run-in with New York State Attorney General Eliot Spitzer"Fatal Risk" is the comprehensive and compelling true story of the company at the center of the financial storm and how it nearly caused the entire economic system to collapse.

Digital Marketing For Dummies


Ryan Deiss - 2007
    From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.

The FALCON Method: A Proven System for Building Passive Income and Wealth Through Stock Investing


David Solyomi - 2017
    But the biggest risks in investing are emotional and psychological. That's why you The Falcon Method is designed to force you to make good investment decisions even when you get emotional.One bad investment decision could ruin your entire financial future. With The Falcon Method, you'll learn how to protect yourself from market risk (and from your own emotions) so you never again have to face financial ruin.Risky trading strategies advertised with get-rich-quick hype may create big wins for a lucky few, but most people just end up with big losses and nothing to show for all their hard work and the emotional rollercoaster they endured.Creating and maintaining real wealth through stock investing requires a long-term investment strategy that properly manages risk and prevents emotional decision-making so that you never suffer major losses.The FALCON Method is completely different than typical stock investing strategies. The reason it beats the market, again and again, is because it uses an evidence-based stock selection process that anyone can follow. You don't need to get lucky, take big risks, or fly by the seat of your pants in order to retire wealthy from stock investing.Successful investing requires structured decision-making based on a proven process, and that's exactly how The FALCON Method was created.If you're looking for a proven, step-by-step guide to getting higher returns in the stock market with less risk, this book is for you.You'll love this book if you are a fan of How to Day Trade for a Living by Andrew Aziz, The Total Money Makeover by Dave Ramsey, The Intelligent Investor by Benjamin Graham, and How to Make Money in Stocks by William J. O'Neil.Scroll up and click the "Buy Now" button to learn more.

Price Action Market Traps: 7 Trap Strategies Market Psychology Minimal Risk & Maximum Profit


Ray Wang - 2017
     I have described the fundamental concepts of Price Action in the Part I, the basic knowledge which any trader needs. In Part II, I have illustrate seven TRAP setups you can find on any chart, along with examples and studies for you to better understand the TRAP concept. The only consistent setup you will find on every day, every market and every time frame. • Common Trap • The “Stop-Loss” Trap • “The Giant” Trap • “Failed Breakout” Trap • “Back to Back” Trap (Double-Trap) • News Trap • Morning Specials Trap setups come with minimal risk and maximum potential reward. It’s very simple to understand and exploit. This EBook is written in simplest English, that everybody can understand the complexity of market within 1 week.

The Rise and Fall of Bear Stearns


Alan C. Greenberg - 2010
    Greenberg. Simon & Schuster,2010

The Signs Were There: The clues for investors that a company is heading for a fall


Tim Steer - 2018
    But often, a company's published accounts offer clues to impending disaster, providing you know where to look. Through the forensic examination of more than 20 recent stock market disasters, Tim Steer reveals how companies hide or disguise worrying facts about the robustness of their business. In his lively style, he looks at the themes that underlie the ways companies hide the truth and he stresses that in an assessment of a company's accounts, investors should always bear in mind that the only fact is cash; everything else - profit, assets, etc - is a matter of opinion. Full of invaluable lessons for investors, the book concludes with some trenchant observations on what is wrong in the worlds of investment, audit and financial regulation, and what changes should be introduced.

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint


Nicholas J. Webb - 2016
    How well do you know your customers What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you’re well on your way to success.Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:● Gain invaluable insights into who they are and what they care about● Use listening posts and Contact Point Innovation to refine customer types● Engineer experiences for each micromarket that are not only exceptional, but insanely relevant● Connect across the five most important touchpoints● Co-create with your customers● And much moreWhen you learn to provide your customers with exactly what they want, they not only buy—they come back again and again…and bring their friends.

The Anatomy of the Swipe: Making Money Move


Ahmed Siddiqui - 2020
    Yet, not many people understand how payment systems in the US work. Those that do "get it" are unlocking multi-billion dollar opportunities. If you've ever wondered what happens when you actually swipe/dip/tap your credit card or debit card then The Anatomy of the Swipe breaks down the details in the simplest manner possible. Here are some questions answered within these pages:How does money move from my credit card to my favorite coffee shop? How can I build a neo-bank? How can I build my own debit or credit card? How can I accept card based payments? The Anatomy of the Swipe speaks to software developers and entrepreneurs who are looking at implementing card-based payments for the first time, merchants who want to be able to accept payments for a website or store, or those who want to issue their own debit/credit card. This book walks beginners through modern innovations created because of card-based payments, as well as the motivations and revenue models of each party in the payments ecosystem.

Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone


Drew Eric Whitman - 2008
    Do You?FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail.FACT! Captions under photos get 200 percent greater readership than non-headline copy.FACT! Ads with sale prices draw 20 percent more attention.FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.FACT! Four-color ads are up to 45 percent more effective than black and white.New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use.Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you:How to create powerful ads, brochures, sales letters, Websites, and moreHow to make people believe what you say"Sneaky" ways to persuade people to respondEffective tricks for writing "magnetic" headlinesWhat mistakes to avoid...at all costs!What you should always/never do in your adsExpert formulas, guidance, tips and strategies