This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.

    This is the loose-leaf version of Educational Psychology by Anita Woolfolk.

    With even more of the unparalleled art and thoughtful pedagogy found in the First Edition, coverage of the latest discoveries and theories, and expanded treatment of several key topics, Our Origins, Second Edition, provides students with the tools they need to visualize and remember key concepts and to answer the Big Questions in physical anthropology."

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

    Expanded multicultural coverage including new sociocultural landscape boxes Expanded coverage of key disorders and topics such as Borderline Personality Disorder, Conduct Disorder, ADHD, Pervasive Developmental Disorders like Asperger s DisorderExpanded coverage of prevention and of the promotion of mental healthUpdated coverage of recent theories, research, and events including thousands of new references from the years 2004-2006, as well as hundreds of new photos, tables, and figures.

    Probing questions, the same ones that students often bring to the course, frame readable chapters that are packed with the most up-to-date scholarship available—in language students will understand. The authors use memorable examples mined from pop culture, history, psychology, biology, and everyday life to truly engage students in the study of gender and spark interest in sociological perspectives.

    Unique among textbooks on this topic, our book approaches the study of myth through complete works of Greco-Roman literature, including six complete Greek dramas and generous excerpts from the narratives of Homer, Hesiod, Virgil, and Ovid, and through carefully-chosen examples of Classical works of art, both painting and sculpture. Combining literary masterpieces with the visual arts, this integrative approach offers readers a comprehensive experience with both cognitive and aesthetic appeal.

    The fourth edition is theory-oriented and has been reorganized into four parts examing theories of psychodynamics, personality structure, growth and perceived reality, and learning. It also includes new chapters on Eysenck, Bandura, Kelly, and social learning theories.

    The book begins with an introduction to the language of statistics and then covers descriptive statistics and inferential statistics. Throughout, the author offers readers:- Difficulty Rating Index for each chapter′s material- Tips for doing and thinking about a statistical technique- Top tens for everything from the best ways to create a graph to the most effective techniques for data collection- Steps that break techniques down into a clear sequence of procedures- SPSS tips for executing each major statistical technique- Practice exercises at the end of each chapter, followed by worked out solutions.The book concludes with a statistical software sampler and a description of the best Internet sites for statistical information and data resources. Readers also have access to a website for downloading data that they can use to practice additional exercises from the book. Students and researchers will appreciate the book′s unhurried pace and thorough, friendly presentation.

     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

    The authors of this book draw information from themanual that is specific to academic writing and expand uponit using set-up instructions and a sample paper. The end resultof this transformational process yields a useful guide that canbe used along with the actual manual for successful academicwriting.The handbook covers many detailed specifications of the APAstyle...including in-text citations, source citations, and a samplepaper. It also sheds new light on the manual using step-by-stepprocesses and exemplification that enable readers to fulfill APArules and regulations while focusing on content, rather than theformat, of their academic research.

    The accompanying CD-ROM features a special student version of the award-winning virtual planetarium software Starry Night plus software animations and videos, all illustrations from the text, interactive Q&A and exercises, and supplementary resources. Material can be updated periodically from the Freeman Web site. www.whfreeman.com/astronomy. There is an online study guide offering a CD-Web guide, chapter objectives, key terms, review questions, Starry Night observations exercises and online tutorials.

    Well-known scholars in the field explore the important qualities and functions of English studies' constituent disciplines--Ellen Barton on linguistics and discourse analysis, Janice Lauer on rhetoric and composition, Katharine Haake on creative writing, Richard Taylor on literature and literary criticism, Amy Elias on critical theory and cultural studies, and Robert Yagelski on English education--and the productive differences and similarities among them that define English studies' continuing importance.Faculty and students in both undergraduate and graduate courses will find the volume an invaluable overview of an increasingly fragmented field, as will department administrators who are responsible for evaluating the contributions of diverse faculty members but whose academic training may be specific to one discipline.Each chapter of English Studies is an argument for the value--the right to equal status--of each individual discipline among all English studies disciplines, yet the book is also an argument for disciplinary integration.

    This text helps develop in readers the skills, knowledge and strategies needed to read and interpret research reports and to evaluate the quality of such reports.

    The author explains the foundations of project management - project integration, scope, time, cost, quality, human resources, communications, risk, and procurement - using the experiences of real-life businesses. This new fourth edition includes a running case, new PMBOK Guide, and coverage of Microsoft Project 2003. Accompanying the book is a revised companion Web site, www.course.com/mis/schwalbe4e.