This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    The anthology offers more poetry by women (40 new poets), with special attention to early women poets. The book also includes a greater diversity of American poetry, with double the number of poems by African American, Hispanic, native American and Asian American poets. There are 26 new poets representing the Commonwealth literature tradition: now included are more than 37 poets from Australia, New Zealand, Ireland, Scotland, Wales, the Caribbean, South Africa and India.

    Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.

    Jones and George are dedicated to the challenge of "Making It Real" for students. The authors present management in a way that makes its relevance obvious even to students who might lack exposure to a "real-life" management context. This is accomplished thru a diverse set of examples, and the unique, and most popular feature of the text, the "Manager as a Person" Chapter 2. This chapter discusses managers as real people with their own personalities, strengths, weaknesses, opportunities, and problems and this theme is carried thru the remaining chapters. This text also discusses the importance of management competencies--the specific set of skills, abilities, and experiences that gives one manager the ability to perform at a higher level than another in a specific context. The themes of diversity, ethics, globalization, and information technology are integrated throughout.

    Illuminating overviews and a selection of readings from both traditional and contemporary sources make even complex philosophical concepts reader friendly. Comprehensive, clear-sighted introductions to general and specific areas of ethical debate cover major ethical theories, including feminist ethics, contract theory, and ethical relativism, before delving into issues ranging from euthanasia and sexual morality to war and globalization. A broader range of voices and philosophical traditions in this edition includes continental and non-Western philosophers, with new readings from prominent ethicists. Increased coverage of contemporary dilemmas highlights issues of widespread interest, including torture and terrorism, "partial birth" abortion, cloning, same-sex marriage, and global distributive justice. An innovative online resource center offers, among other things, animated simulations. These simulations allows you to personally engage with dilemmas and thought experiments commonly presented in introduction to ethics classes and provide instructors with a way to seamlessly integrate online assignments into the class.

    Walters examines the difficulties and inequities that women still face, more than forty years after the new wave of 1960s feminism--difficulties, particularly, in combining domesticity, motherhood and work outside the home. How much have women's lives really changed? In the West, women still come up against the glass ceiling at work, with most earning considerably less than their male counterparts. What are we to make of the now commonplace insistence that feminism deprives men of their rights and dignities? And how does one tackle the issue of female emancipation in different cultural and economic environments--in, for example, Islam, Hinduism, the Middle East, Africa, and the Indian sub-continent?

      It details her historic journey to American Samoa, taken where she was just twenty-three, where she did her first fieldwork.  Here, for the first time, she presented to the public the idea that the individual experience of developmental stages could be shaped by cultural demands and expectations.  Adolescence, she wrote, might be more or less stormy, and sexual development more or less problematic in different cultures.  The "civilized" world, she taught us had much to learn from the "primitive."  Now this groundbreaking, beautifully written work as been reissued for the centennial of her birth, featuring introductions by Mary Pipher and by Mead's daughter, Mary Catherine Bateson.

    Now in its sixth edition, the book has been extensively revised and updated to cover recent events in American women's history. It provides many new selections from leading theorists and historians and restores several readings that were cut from the fifth edition. Successfully classroom-tested, these new essays offer more material on the impact of ethnicity in American culture, the roles that women have played in the creation of male-dominated structures, and the international dimensions of women's lives. The book covers such diverse groups as Christian Indian women in colonial America, African-American women in post-Civil War Atlanta, young Jewish labor organizers in turn-of-the-century New York, new arrivals to San Francisco's Chinatown, Japanese-American women during World War II, and Chicana feminists. The introductory essay has been revised and the bibliography has been updated to take into account the growing body of contemporary literature in the field. Women's America is an essential text for courses in women's history and an ideal supplement for more general survey courses on American history.

    of New York) gives an overview of organized feminism, its types, its approach to gender equality, and its theories and politics. She then offers a series of classic and new readings in gender reform feminism (liberal, Marxist, socialist, post-colonial), gender resistance (radical, lesbian, psychoanalytic, standpoint) and gender rebe

    It ends in 2008 with Hillary Clinton's historic presidential campaign. This was a time of cataclysmic change, when, after four hundred years, expectations about the lives of American women were smashed in just a generation.A comprehensive mix of oral history and Gail Collins's keen research--covering politics, fashion, popular culture, economics, sex, families, and work--When Everything Changed is the definitive book on five crucial decades of progress. The enormous strides made since 1960 include the advent of the birth control pill, the end of "Help Wanted--Male" and "Help Wanted--Female" ads, and the lifting of quotas for women in admission to medical and law schools. Gail Collins describes what has happened in every realm of women's lives, partly through the testimonies of both those who made history and those who simply made their way.Picking up where her highly lauded book America's Women left off, When Everything Changed is a dynamic story, told with the down-to-earth, amusing, and agenda-free tone for which this beloved New York Times columnist is known. Older readers, men and women alike, will be startled as they are reminded of what their lives once were--Father Knows Best and My Little Margie on TV; daily weigh-ins for stewardesses; few female professors; no women in the Boston marathon, in combat zones, or in the police department. Younger readers will see their history in a rich new way. It has been an era packed with drama and dreams--some dashed and others realized beyond anyone's imagining.

    This book is intended for use in a one- or two-semester course in environmental science, human ecology, or environmental studies at the college or advanced placement high school level.The goal of this book is to provide an up-to-date, introductory global view of essential themes in environmental science along with emphasis on details and case studies that will help students process and retain the general principles. Because most students who will use this book are freshman or sophomore non-science majors, the authors make the text readable and accessible without technical jargon or a presumption of prior science background. At the same time, enough data and depth are presented to make this book suitable for many upper-division classes and a valuable resource for students who will keep it in their personal libraries after their formal studies are completed.

    Sambia boys experience ritualized homosexuality before puberty and do not leave it until marriage, after which homosexual activity is prohibited. The implications are developed cross-culturally and contextualized in gender literature.

    Why has marriage suddenly emerged as the most explosive issue in the gay struggle for equality? At times it seems to have come out of nowhere-but in fact it has a history. George Chauncey offers an electrifying analysis of the history of the shifting attitudes of heterosexual Americans toward gay people, from the dramatic growth in acceptance to the many campaigns against gay rights that form the background to today's demand for a constitutional amendment. Chauncey illuminates what's at stake for both sides of this contentious debate in this essential book for gay and straight readers alike.

    And they are willing to go to extraordinary lengths to get that way, even to the point of starving themselves. Why are America's women so preoccupied with weight? What has caused record numbers of young women--even before they reach their teenage years--to suffer from anorexia and bulimia? In Am I Thin Enough Yet?, Sharlene Hesse-Biber answers these questions and more, as she goes beyond traditional psychological explanations of eating disorders to level a powerful indictment against the social, political, and economic pressures women face in a weight-obsessed society.Packed with first-hand, intimate portraits of young women from a wide variety of backgrounds, and drawing on historical accounts and current material culled from both popular and scholarly sources, Am I Thin Enough Yet? offers a provocative new way of understanding why women feel the way they do about their minds and bodies. Specifically, Hesse-Biber highlights the various ways in which American families, schools, popular culture, and the health and fitness industry all undermine young women's self-confidence as they inculcate the notions that thinness is beauty and that a woman's body is more important than her mind. The author builds her case in part by letting her subjects tell their own story, revealing in their own words how current standards of femininity lead many women to engage in eating habits that are not only self-destructive, but often akin to the obsessions and ritualistic behaviors found among members of cults. For instance, we meet Delia, a bulimic college senior who makes the startling admission that "my final affirmation of myself is how many guys look at me when I go into a bar." We even learn of six-year-olds like Lauren, already preoccupied with her weight, who considers herself "a real clod" in ballet class because she is not as thin as her peers. We are introduced to women (and men) from different cultures who themselves have acquired eating disorders in pursuit of the American standard of physical perfection. And we learn of the often tragic consequences of this obsession with thinness, as in the case of Janet, who underwent surgery to reduce her weight only to suffer from chronic illness and pain as a result. The book concludes with Hesse-Biber's prescriptions on how women can overcome their low self-image through therapy, spiritualism, and grass-root efforts to empower themselves against a society obsessed with beauty and thinness.Am I Thin Enough Yet? brings into sharp focus the multitude of societal and psychological forces that compel American women to pursue the ideal of thinness at any cost. It will remain a benchmark work on the subject for many years to come.

    With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.