If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application--one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. - Understand the various roles in UX design, identify stakeholders, and enlist their support- Obtain consensus from your team on project objectives- Define the scope of your project and avoid mission creep- Conduct user research and document your findings- Understand and communicate user behavior with personas- Design and prototype your application or site- Make your product findable with search engine optimization- Plan for development, product rollout, and ongoing quality assurance

    At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level - with dazzling results.

    Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they--and anyone with something to sell--ever wanted to know. Following his bestselling Age of Persuasion, O'Reilly collects a lifetime of marketing wisdom into an indispensable guide to competing for your customers' attention. From understanding what business you're really in and foregoing the extra mile in favour of the extra inch, to the benefits of counterintuitive thinking and knowing an opportunity when you see one, This I Know will help anyone understand the fundamentals of good marketing strategy and building the relationships that turn good marketing into great results, no matter how big or small your budget."

    This pioneering guide traces the entire history of industrial design, industrialization, and mass production from 1850 until today. Sixty comprehensive essays written by designers, theorists, advertisers, historians, and curators detail the most crucial movements, issues, and accomplishments of industrial design. They combine news reports on the very first design workshops, aesthetic manifestos, lectures, and more from the biggest names in the field: William Morris, Henry Dreyfuss, and Victor Papanek, to name only a few. The Industrial Design Reader is an excellent resource for educators, students, and practicing designers. • Features design from not only theoretical and aesthetic perspectives, but also from a socio-political point of view, with texts from Karl Marx, Ralph Nader, and others • Copublished with the Design Management Institute, which will actively promote the book to its membership

    In this book, Sarah explains what “content design” really means, and tells you how to put those techniques into your organisation and your web project.This book is short, lively and practical. Using real-world examples and imagined examples, it takes the reader through the content design process one step at a time, explaining everything along the way.If you’re new to content design, or want to get better at it, this book is what you need to get started.

    

    According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

    They discover powerful skills—problem-solving, critical thinking, and imagination—that will help them shape the world’s future … our future. If that’s true, why isn’t creativity a priority in more schools today?Educators John Spencer and A.J. Juliani know firsthand the challenges teachers face every day: School can be busy. Materials can be scarce. The creative process can seem confusing. Curriculum requirements can feel limiting. Those challenges too often bully creativity, pushing it to the side as an “enrichment activity” that gets put off or squeezed into the tiniest time block. We can do better. We must do better if we’re going to prepare students for their future.LAUNCH: Using Design Thinking to Boost Creativity and Bring Out the Maker in Every Student provides a process that can be incorporated into every class at every grade level ... even if you don’t consider yourself a “creative teacher.” And if you dare to innovate and view creativity as an essential skill, you will empower your students to change the world—starting right now. Look, Listen, and LearnAsk Lots of QuestionsUnderstand the Problem or ProcessNavigate IdeasCreateHighlight What’s Working and FailingAre you ready to LAUNCH?"Required reading for every teacher who cares. A dramatic re-framing and a road map on how to rebuild our schools from the inside." —Seth Godin, author of Stop Stealing Dreams“All kids walk into school curious and creative. This book will help weave a path to ensure that these traits are not only maintained, but accentuated when those same students leave.” —George Couros, author of The Innovator’s Mindset“The LAUNCH framework John Spencer and A.J. Juliani present has the potential to dramatically change classrooms to be more engaging, student centric, and most of all, fun!” —Dr. Jackie Gerstein, online faculty for master’s degree programs in educational technology“This book, crafted by John and A.J., provides educators with a series of actionable steps regarding design thinking, while simultaneously dispelling common myths and dissolving perceived roadblocks to success.” —Sarah Thomas, regional technology coordinator, founder of #EduMatch

    His advice is good, couched in brassy prose that is easy to read. He anticipates every conceivable question and issue, including typical charges, marketing oneself, types of available work, and dealing with deadbeats. There are great common-sense tips, too, in the psychology of handling clients who think they're writers, those with limited budgets, and others demanding creativity. Personal anecdotes make the life of the freelancer real; the author includes samples of cold-calling scripts, thank-you notes, and a story or three about starting a writers' group and partnering with other professionals. Book Description Dream of being a well-paid freelance writer? Long to carve out an enviable lifestyle with plenty of freedom, flexibility AND healthy income? But wait a minute…aren't the words "starving" and "writer" forever joined at the hip? Not anymore. How about a writing direction with plenty of work, strong and growing demand for good writers, hourly rates of $50-100+ ($60-75 average) and where all time is billed? No flat fees with vast, open-ended commitments of time. Translation? Less time working to pay bills and more time pursuing your writing passions. We're talking about freelance commercial writing - writing for business entities, large and small - the subject of The Well-Fed Writer, and quite possibly the answer for all aspiring writers who want to turn their love of writing into their living. The book was a triple-book-club-selection (Book-of-the-Month, Quality Paperback Book and Writer's Digest) and earned several prestigious awards in 2001: 1) Second place in the ForeWord magazine Book of the Year Awards (Career Category) 2) Honorable Mention in the Writer's Digest magazine National Self-Published Book Awards 3) Finalist in the Publisher's Marketing Association Ben Franklin Awards (Best First Book). Why commercial writing? In the past decade, two huge trends have sculpted the corporate American landscape: downsizing and outsourcing. Corporations are doing more with less: fewer people, less resources and smaller budgets. The workload is growing - especially with the exploding Internet - and many organizations rely heavily on freelancers to help them handle it. Why do corporations hire freelancers? For good solid economic and creative reasons. With a freelancer, corporations don't have to pay salary, benefits, and vacation time. But they will pay a freelancer $60-80 (average) for their time. In addition, they pay only what they need when they need it. And with a network of freelancers, they get a broad spectrum of fresh talent (hard to get with in-house staff writers used to writing about the same topics day after day) which they can form-fit to their specific writing needs. What's "commercial writing"? Marketing brochures, ad copy, newsletters, direct mail campaigns, video/CD-ROM scripting, speeches, sales sheets, proposals, web content, and so much more. Veteran commercial freelancer Bob Bly, known as the freelance writing "guru" for his 35+ writing titles, says of commercial freelancing: "I know of no other arena of writing so lucrative yet so easy to get started in." The Well-Fed Writer will take you step-by-detailed-step through, indeed, everything you need to know to quickly get your share of this exciting and highly lucrative arena of freelancing.

    At many companies, being first with a concept and first to market are critical just to survive. In The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.Kelley takes the reader through the IDEO problem-solving method:> Carefully observing the behavior or "anthropology" of the people who will be using a product or service> Brainstorming with high-energy sessions focused on tangible results> Quickly prototyping ideas and designs at every step of the way> Cross-pollinating to find solutions from other fields> Taking risks, and failing your way to success> Building a "Greenhouse" for innovationIDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings. The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.From the Hardcover edition.

    "This book is a real eye-opener and I would recommend it for any manager at any stage in their career."—Professional Manager MagazinePhilip Graves reveals the myriad tricks and psychological games retailers play on consumers, the ways in which we are manipulated into buying things we don't want, and the cutting edge science being used to change our habits to ever more significant degrees.

    The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand -- product design, brand history, internal collaboration -- and the new tools of digital technology -- YouTube and the web in general -- companies can succeed in the 21st-century marketplace.

    With this practical book, you’ll learn how to design effective microinteractions: the small details that exist inside and around features. How can users change a setting? How do they turn on mute, or know they have a new email message?Through vivid, real-world examples from today’s devices and applications, author Dan Saffer walks you through a microinteraction’s essential parts, then shows you how to use them in a mobile app, a web widget, and an appliance. You’ll quickly discover how microinteractions can change a product from one that’s tolerated into one that’s treasured.Explore a microinteraction’s structure: triggers, rules, feedback, modes, and loopsLearn the types of triggers that initiate a microinteractionCreate simple rules that define how your microinteraction can be usedHelp users understand the rules with feedback, using graphics, sounds, and vibrationsUse modes to let users set preferences or modify a microinteractionExtend a microinteraction’s life with loops, such as “Get data every 30 seconds”

    The book shows how to use new breakthroughs to move swiftly towards important goals, and it reflects today's need for creativity, flexibility, and the making of smart choices.

    At the forefront of a revolution in publishing, Kidd's iconic covers, with their inventive marriage of type and found images, have influenced an entire generation of design practitioners in many fields.Chip Kidd: Book One collects all of his book covers and designs for the first time, as well as hundreds of developmental sketches and concepts-annotated by Kidd and by many of the best-selling authors he's worked with over the years. The result is an important contribution to the design canon today as well as a visually dazzling (and often hilarious) insider's look at the design and publishing process.The book also showcases Kidd's work with comics and graphic novels, including his collaborations with leading artists and writers in the field. Featured are projects for DC Comics, including Batman and Superman, as well as Kidd's award-winning exploration of the art of Charles M. Schulz. Chip Kidd: Book One is sure to enthrall design aficionados, book lovers, pop-culture fanatics, comics fans, and design students.