Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    In this innovative analysis, Ian Bogost examines the way videogames mount arguments and influence players. Drawing on the 2,500-year history of rhetoric, the study of persuasive expression, Bogost analyzes rhetoric's unique function in software in general and videogames in particular. The field of media studies already analyzes visual rhetoric, the art of using imagery and visual representation persuasively. Bogost argues that videogames, thanks to their basic representational mode of procedurality (rule-based representations and interactions), open a new domain for persuasion; they realize a new form of rhetoric. Bogost calls this new form "procedural rhetoric," a type of rhetoric tied to the core affordances of computers: running processes and executing rule-based symbolic manipulation. He argues further that videogames have a unique persuasive power that goes beyond other forms of computational persuasion. Not only can videogames support existing social and cultural positions, but they can also disrupt and change these positions themselves, leading to potentially significant long-term social change. Bogost looks at three areas in which videogame persuasion has already taken form and shows considerable potential: politics, advertising, and learning.

    It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sold, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.

    She wasn't born into a wealthy family, didn't inherit money from a distant relative, and doesn't have a rich husband. But she made it as an entrepreneur, as a single woman, and most importantly, as an artist.In Your Creative Career, she shows her fellow artists and creatives how to build a business that reflects their talent and true calling while generating serious cash. Whether the goal is to build an empire and be financially free, create a lifestyle business, or just to have more time, Your Creative Career guides you through every aspect of creative entrepreneurship.If you want to start your creative career, transition into it, or give it a boost, this book is a must read that features:Proven systems and strategies to create ideally priced products that keep selling.The importance of going through all the steps of making it from idea inception and execution to branding and distribution.The importance of transitioning from artistic solitude to collaborative, creative entrepreneurship.The most effective marketing and PR methods adjusted to the new reality of short attention spans and information overload.

    Play to win. Play like a champion.In Winning Fantasy Baseball, Larry Schechter discloses the secrets of his proven methods. Packed with commonsense, easy-to-use strategies for beginners through experienced players, Schechter supplies readers with a toolkit to achieve the most important thing in fantasy ball--winning! Some have called Schechter one of the best fantasy baseball players in the world. He is the only two-time winner of the CDM Sports national salary-cap challenge, having defeated 7,500 competitors in 2002 and 6,000 in 2005. He is also a five-time winner of the renowned Tout Wars experts league and a member of the USA Today-sponsored League of Alternative Baseball Reality (LABR).Readers will learn directly from the champ everything they need to know about:- how to project player stats;- how to convert those stats into a specific value;- strategy for snake drafts, and mono-league and mixed auctions;- selecting teams using a salary cap;- playing in keeper leagues;- and performing in-season management.Although the book is primarily about fantasy baseball, many of the concepts also apply to fantasy football and other fantasy sports.

    But instead of spending hours and hours trying to develop your own answers, now you can find out how the pros do it! Game Programming Gems is a hands-on, comprehensive resource packed with a variety of game programming algorithms written by experts from the game industry and edited by Mark DeLoura, former software engineering lead for Nintendo of America, Inc. and now the newly appointed editor-in-chief of Game Developer magazine. From animation and artificial intelligence to Z-buffering, lighting calculations, weather effects, curved surfaces, mutliple layer Internet gaming, to music and sound effects, all of the major techniques needed to develop a competitive game engine are covered. Game Programming Gems is written in a style accessible to individuals with a range of expertise levels. All of the source code for each algorithm is included and can be used by advanced programmers immediately. For aspiring programmers, there is a detailed tutorial to work through before attempting the code, and suggestions for possible modifications and optimizations are included as well.

    Their accomplishments are unparalleled, with countless World Series of Poker and World Poker Tour championships to their names and well in excess of $100 million in winnings in private games. Now, this group of poker legends has banded together to create The Full Tilt Poker Strategy Guide, which will stand as an instant classic of the genre and is sure to become the industry standard.

     (Note: both books (1) How to Write Descriptions of Eyes and Faces and (2) How to Write Descriptions of Hair and Skin are now available in a single, unabridged volume for readers interested in both buying both books together at a cheaper price than buying them individually: How to Write Descriptions of Eyes, Faces, Hair, Skin. ASIN: B00670OUGW.) Here, you get more help than you could possibly imagine on describing eyes and faces. Each section centers on a type of description, such as Eye Color (for example, "Crystal blue eyes"), or Appearance of the Eye (for example, "Beady eyes," or "Bedroom eyes"), or Actions Involving the Eyes (for example, "Darting eyes" or "Gawking"). Each section lists its descriptive terms alphabetically with full explanations. You can read the lists to learn new terms, or you can look up a specific term. The eye section starts with the location of colors in the iris. Through examples, you learn how physical description starts with an accurate, detailed picture of everything you see, which you condense for your fiction. You learn about the appearance of the eyes, actions involving the eyes, and how to describe eyelids, eyebrows, and eyelashes. All of this leads into more than 2,000 words explaining 82 different color names to assign to eyes that are black, blue, brown, gray, green, hazel, or violet. The face section shows how to describe facial shapes, forehead, ears, cheekbones, nose, lips, chin, and facial hair, if any. You learn about facial expressions, such as simpering or sneering, and things like the differences between a frown and a scowl. You also get a section on how the face shows different emotions. For example, you can look up "Anger" and read about common physical signs of anger such as blood rising beneath the skin, the forehead tightening, the eyes narrowing, and the nose wrinkling in disgust. Who may benefit from this book? Anyone who wants a quick prompt or idea so as not to lose his writing momentum. Readers for whom English is a second language may enjoy the in-depth explanations of American English terms. Authors in genres that demand much physical description (for example, fantasy fiction and romance fiction) may also find this book useful. How to Write Descriptions of Eyes and Faces is about 15,000 words in total. Thank you for reading.

    Remember what a wild frontier the early days of home gaming were? Manufacturers releasing new consoles at a breakneck pace; developers creating games that kept us up all night, then going bankrupt the next day; and what self-respecting kid didn't beg their parents for an Atari or a Nintendo? This explosion of computers, consoles, and games was genuinely unlike anything the tech world has seen before or since.This thoroughly researched and geeky trip down memory lane pulls together the most entertaining stories from this dynamic era, and brings you the classic tech that should never be forgotten.

    A companion work to Katie Salen and Eric Zimmerman's textbook Rules of Play: Game Design Fundamentals, The Game Design Reader is a classroom sourcebook, a reference for working game developers, and a great read for game fans and players.Thirty-two essays by game designers, game critics, game fans, philosophers, anthropologists, media theorists, and others consider fundamental questions: What are games and how are they designed? How do games interact with culture at large? What critical approaches can game designers take to create game stories, game spaces, game communities, and new forms of play?Salen and Zimmerman have collected seminal writings that span 50 years to offer a stunning array of perspectives. Game journalists express the rhythms of game play, sociologists tackle topics such as role-playing in vast virtual worlds, players rant and rave, and game designers describe the sweat and tears of bringing a game to market. Each text acts as a springboard for discussion, a potential class assignment, and a source of inspiration. The book is organized around fourteen topics, from The Player Experience to The Game Design Process, from Games and Narrative to Cultural Representation. Each topic, introduced with a short essay by Salen and Zimmerman, covers ideas and research fundamental to the study of games, and points to relevant texts within the Reader. Visual essays between book sections act as counterpoint to the writings.Like Rules of Play, The Game Design Reader is an intelligent and playful book. An invaluable resource for professionals and a unique introduction for those new to the field, The Game Design Reader is essential reading for anyone who takes games seriously.

     What if a few new habits could dramatically improve your book sales? What if you could grow your business and increase your revenue with a few simple steps? Imagine making passive income 24 hours a day, 7 days a week while having the opportunity to be your own boss, set your own hours, and achieve your life-long goals. Eleven-time Amazon bestselling author, Paul G. Brodie, covers how to become a #1 bestselling author and grow your business. Here are a few things that you will get out of Book Publishing for Beginners. In this book, you will learn how to: • Edit Your Book • Proofread Your Book one final time with a method that Paul uses exclusively with his books • Utilize Freelancers to have an Outstanding Book Cover created for a low price • Get your book Converted from a Manuscript to Kindle format • Convert your Book Description into Sales Copy that will Increase Book Sales • Get honest Reviews for your book from your first book launch and future launches • Learn about different Book Launches from Case Studies • Utilize a Free Launch Strategy to generate Thousands of potential Downloads while your book is free • Take advantage of your Book Price Conversion from free to 99 cents and get enough downloads to launch your book to #1 in its category • Maximize your Earnings with converting the price from 99 cents to either $2.99 or $3.99 at the right time • Record your Audiobook by doing it yourself or having someone narrate it for you • Convert your Manuscript to Paperback for CreateSpace • Get your Kindle book cover converted to CreateSpace • Build your Email List • Utilize different Lead Magnets • Offer different Back End Products to generate significant income • Maximize multiple Revenue Streams to Grow Your Business including Public Speaking, Coaching, and Book Signings •BONUS: Invitation to book a 15-minute call with Paul to get help with your book •BONUS: FREE Online Training to help you Get Published •BONUS: Invitation to join FREE private Facebook Community to help you Get Published •BONUS: FREE Audiobook Scroll up to the top of the page and click on the BUY NOW button and start your journey towards becoming a #1 bestselling author today!

    You will probably wish you still didn’t.YouTube sensation Stuart Ashen is back with his second instalment of terrible old computer games you’ve probably never heard of... because what the world needs right now is to know exactly how bad Domain of the Undead for the Atari 8-bit computers was.Attack of the Flickering Skeletons is even bigger than the original Terrible Old Games You’ve Probably Never Heard Of – this second excavation of gaming’s buried past will not only unearth more appalling excuses for digital entertainment, but also feature guest contributors and several special interest chapters not based around single specific games.These are NOT the games you’ve heard of a million times in YouTube videos. This is a compilation of truly obscure and dreadful games. Dripping with wry humour and featuring the best, worst graphics from the games themselves, this book encapsulates the atrocities produced in the days of tight budgets and low quality controls.These are even more appalling games that leaked from the industry’s tear ducts, taken down from the dusty shelves of history by the man who has somehow made a living by sticking rubbish on a sofa and talking about it.

    It is essential reading for designer, critic, and straight-up rank 'n' file gamer alike." --Robin D. Laws, creator of HeroQuest and Feng Shui Will Hindmarch and Jeff Tidball think a lot about games. At their commentary website, Gameplaywright.net, they think out loud about what it means to play games, make games, sell games, and love games. They are gamers. Here, with fellow game designers and notable game players, they think out loud on paper in the first Gameplaywright book. Things We Think About Games collects dozens on dozens of bite-sized thoughts about games. From the absurd to the magnificent, the demonstrable to the dogmatic, this collection spans both the breadth of games--board, card, roleplaying and more--and the depth of gaming, offering insights about collecting, playing, critiquing, designing, and publishing.

    The story begins in 1973, in the offices of The Atlantic Monthly, in Boston, where a young freelance writer named Tracy Kidder came looking for an assignment. Richard Todd was the editor who encouraged him. From that article grew a lifelong association. Before long, Kidder’s The Soul of a New Machine, the first book the two worked on together, had won the Pulitzer Prize. It was a heady moment, but for Kidder and Todd it was only the beginning of an education in the art of nonfiction.Good Prose explores three major nonfiction forms: narratives, essays, and memoirs. Kidder and Todd draw candidly, sometimes comically, on their own experience—their mistakes as well as accomplishments—to demonstrate the pragmatic ways in which creative problems get solved. They also turn to the works of a wide range of writers, novelists as well as nonfiction writers, for models and instruction. They talk about narrative strategies (and about how to find a story, sometimes in surprising places), about the ethical challenges of nonfiction, and about the realities of making a living as a writer. They offer some tart and emphatic opinions on the current state of language. And they take a clear stand against playing loose with the facts. Their advice is always grounded in the practical world of writing and publishing.Good Prose—like Strunk and White’s The Elements of Style—is a succinct, authoritative, and entertaining arbiter of standards in contemporary writing, offering guidance for the professional writer and the beginner alike. This wise and useful book is the perfect companion for anyone who loves to read good books and longs to write one.

    With Healthy Shoulder Handbook, you can take yourself off that list. This friendly manual outlines the causes for common shoulder conditions, including shoulder impingement, rotator cuff, tendinitis, dislocation and repetitive motion injuries.Illustrated with over 300 step-by-step photographs, Healthy Shoulder Handbook offers easy-to-follow exercises to: • Build strength • Improve flexibility • Speed up recovery • Prevent injuryHealthy Shoulder Handbook also features specially designed programs to reverse or alleviate the strain from high-risk sports and occupations, including construction work, desk jobs, tennis, golf and more. Follow the approach in this book and you'll be able to quickly get back to the job (or back on the court!) and stay there--pain free!