The New York Times bestseller that introduced the business world to a future that s already here -- now in paperback with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the Year.In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses -- the endlessly long tail of that same curve.

    Rather than long lists of principles and ideas with explanations, this book teaches leadership concepts through captivating models, revealing the "hows" and "whys" of leaders making decisions during their most difficult hours. This approach of placing readers in the shoes of decision makers provides a realistic and gripping application of leadership principles. The book is designed to motivate a reader into becoming the kind of leader that will leave a stirring legacy-a Centurion Leader. New York Times bestselling author Colonel Jeff O'Leary (ret.) illuminates the defining moments of great leaders, including Julius Caesar, Joan of Arc, and Abraham Lincoln.

    This book lends credibility to multilevel marketing business, and justifies why it is an ideal avenue to make money.

    . . One of the unexpected advantages my drug addiction granted is that the process of recovery that I practise includes a mentorship tradition.I will encourage you to find mentors of your own and explain how you may better use the ones you already have. Furthermore, I will tell you about my experiences mentoring others and how invaluable that has been on my ongoing journey to self-acceptance and how it has helped me to transform from a bewildered and volatile vagabond to a (mostly) present and (usually) focussed husband and father.’Mentors: How to Help and Be Helped describes the impact that a series of significant people have had on the author – from the wayward youths he tried to emulate growing up in Essex, through the first ex-junkie sage, to the people he turns to today to help him be a better father. It explores how we all – consciously and unconsciously – choose guides, mentors and heroes throughout our lives and examines the new perspectives they can bring.

    Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.But be warned, gifts with strings attached backfire.There is a right, and wrong, way to give.John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500 and his tactics lead to appreciative responses and wide-open check books.Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone – from mail clerk to managing director – can master the magic of Giftology with these and more:• Mastering reciprocity, the hidden bottom line booster• Laser-targeting whom to give a gift and when to use thrift• Uncovering your client’s inner circle and becoming part of itGive wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.

    Revised and updated to reflect a post–financial crisis and Twitter world, this essential business handbook by Caitlin Friedman and Kimberly Yorio offers candid advice, frank talk, and true stories that will help every woman with a great business plan achieve her dream.

    But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out?Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

    They dominate their categories, create new categories and maximize profit in the long term.Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses--as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent--have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies--"The Stengel 50"--would have been 400 percent more profitable than an investment in the S&P 500.Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy.Then, in a further investigation of what goes on in the "black box" of the consumer's mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others.Grow thus deftly blends timeless truths about human behavior and values into an action framework - how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and "deep dives" that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

    

    The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.You ‘ll discover why the Ask Formula is arguably THE most powerful way to discover EXACTLY what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.In this tell-all book, expert online marketer Ryan Levesque (featured in CNBC, Yahoo Finance, The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek and more) turns everything you know about customer surveys on its head.You ‘ll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you ‘ll also learn how YOU can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.Whether you ‘re an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Askwill utterly transform how you think about consumer behavior and selling online.

    The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results.Drawing on his experience as a consultant, senior manager and a highly respected military historian, Stephen Bungay takes a close look at the nineteenth-century Prussian Army, which built its agility on the initiative of its highly empowered junior officers, to show business leaders how they can build more effective, productive organizations. Based on a theoretical framework which has been tested in practice over 150 years, Bungay shows how the approach known as "mission command" has been applied in businesses as diverse as pharmaceuticals and F1 racing today. The Art of Action is scholarly but engaging, rigorous but pragmatic, and shows how common sense can sometimes be surprising.

    This is the book I wish I had at the beginning of that long and often volatile journey. And now the entire world: technology, governments, the shifting landscapes of opportunity and success, are all turning upside down, forcing us to reinvent as individuals and as a culture. ,Along my own journey I have read and encountered dozens of other successful leaders, artists, entrepreneurs, and mentors who I have learned the art of reinvention from. The journey has been intense. The obstacles were hard fought. And the adventures that led to me now finally sharing it all in this book has been both painful and exhilarating. I describe specific techniques, share stories, tell the stories of others, and give the ultimate guide to not only how but why it is critical for people to master the skills of reinvention. What I've learned: change is the only constant. Companies decay, technologies disappear, governments change, relationships change and opportunity is a shifting landscape. Reading the stories and learning the critical skills taught in Reinvent Yourself is how I found my own way through the chaos of change and onto the path of new opportunity and success. Again, this is the book I wish I had in my hands twenty years ago although I am glad that I am writing it now. ABOUT THE AUTHOR James Altucher has started over 20 businesses and failed at 17 of them. He is an active angel investor and is invested in over 30 companies. He has written 18 books, including a children's book, "My Daddy Owns All of Outer Space", and the bestselling book, "Choose Yourself". He is a ranked chess master, a proud father, and his podcasts, including "The James Altucher Show" have had over 50 million downloads. What others have said about James Altucher: From a NY Times profile of James: "James is on a very personal journey. He's telling you the story on Saturday, on Sunday he's talking about how it failed, and on Monday he's talking about doing it a different way." - Brian Koppelman, co-creator of the TV show, "Billions". "James is the Oprah of the Internet" - Kamal Ravikant, author of "Rebirth", "Love Yourself", and a venture capitalist. --- Other testimonials from prior books: What I like about James and his book is you can tell he came from a roller coaster. He chose his own path to success without knowing the outcome. And what happens to him later - well... - (Dick Costolo, former CEO of Twitter) Altucher has turned his misfortune into a source of wisdom and comfort for the despondent. - (Business Week) James Altucher is scary smart - (Stephen Dubner, author of Freakonomics) James Altucher is the best blogger of our generation. - (Timothy Sykes, The Rebel Millionaire) We are beginning to build a massive amount of respect for James Altucher due to his willingness to say things that will get him absolutely pilloried by the masses. - (Business Insider) James is one of the most successful and content people I know. - (Machael Lazerow, founder of Buddy Media and Golf.com) If you need to see an example of vulnerability done well, just read the work of James Altucher. - (Search Engine Journal)

    Despite his top-rank status, Tony’s list of responsibilities still included killing cockroaches whenever a freaked out co-worker spotted one in the building. That’s where this unconventional, unforgettable book on church leadership begins.Morgan’s point is that great leaders don’t have to do everything. The key is to play from your strengths while building a team that manages around your weaknesses.Written in a relaxed style similar to marketing guru Seth Godin, Killing Cockroaches’ 142 offbeat, on-target entries will delight and energize church leaders. Chapter titles include “10 Easy Ways to Make Your Church Services More Boring” (creative services), “Action Speaks Louder than Advertising” (meeting people’s physical needs), and “The Power of Simple” (eliminating noise).

    Kenneth Copeland reveals the Bible secret of using words to create, rather than destroy.

    All grown up, the highly educated Generation Y is moving into executive positions in corporations and government, as well as running their own businesses, where they are beginning to have a profound impact that will last for decades.Written exclusively for Gen Y readers to address their unique needs, Becoming the Boss is a brisk, tech savvy success manual filled with real-world, actionable tips, from an expert they respect and relate to. Lindsey Pollak defines what leadership is and draws on original research, her own extensive experience, and interviews with newly minted Gen Y managers and entrepreneurs around the world to share the secrets of what makes them successful leaders—and shows young professionals how to use that knowledge to rise in their own careers.From learning to develop a style that appeals to your older colleagues, to discovering the key trends affecting your career, to mastering the classic rules of excellence that never go out of style, Becoming the Boss helps you identify your next professional move and shows you how to get there.