Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop.Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them.In How to Write a Great Business Plan, William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture:· The people—the individuals launching and leading the venture and outside parties providing key services or important resources· The opportunity—what the business will sell and to whom, and whether the venture can grow and how fast· The context—the regulatory environment, interest rates, demographic trends, and other forces shaping the venture's fate· Risk and reward—what can go wrong and right, and how the entrepreneurial team will respondTimely in this age of innovation, How to Write a Great Business Plan helps you give your new venture the best possible chances for success.

    Do things look good on the outside but on the inside, you feel like a prisoner trapped in mediocrity? Or maybe you feel like you missed your chance, or you can’t find your starting point and no matter what you do, nothing moves you forward? You’re the underdog—dismissed, counted out, lacking the right resources and unsupported. This book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life... This Book will show you that as an underdog (Something we all are) you’re actually in a great position, and with one or two small shifts, you can unlock limitless potential. Being an underdog means you don’t have to worry about what other people think, you have a lot of room to improve, you can get easy momentum, you can sneak up on competitors, and you have incredible sources of motivation. Soon you will learn that being an underdog is actually your ultimate unfair advantage to next level wealth, prosperity, happiness and joy...

    Despite the enormous amount of secondary scholarship available on Heidegger, it is–due to the complexity of his thought and the density of his writing–difficult for the curious beginner to gain an insight into Heidegger’s philosophy. Heidegger For Beginners serves as an entry into the ideas of one of the 20th century’s most important thinkers, situating Heidegger’s thought within its philosophical and historical context–alongside such thinkers as Plato, Descartes, Kant, Nietzsche, Husserl and Sartre. Heidegger For Beginners explicates many of Heidegger’s central ideas, including the Nothing, average everydayness, care, existence, be-in-the-world, the One, the critique of technology, anxiety, and most importantly, Being–a notion which may offer us the key to understanding the very mystery of our own existence.

    Last year, one out of every three Americans picked up the phone and ordered a product from a television infomercial or home shopping network, and in But Wait . . . There's More! journalist (and infomercial addict) Remy Stern offers a lively, behind-the-scenes exploration of this enormous business—one that markets the world's most outrageous products using the most outrageous tactics.Don't let the kitschy exterior fool you: behind the laughable demonstrations, goofy grins, and cheesy dialogue lies an industry larger than the film and music industries combined. The first book of its kind, But Wait . . . There's More! exposes the never-before-told story of the infomercial and home shopping phenomenon in all its excessive glory and its meteoric rise to become one of the most profitable businesses in America.Along the way, Stern details the history behind the classic products and introduces readers to some of the most famous (and infamous) pitchmen and personalities in the business, including Tony Robbins, Billy Mays, Ron Popeil, Tony Little, Suzanne Somers, Kevin Trudeau, and Joe Francis. He also presents an in-depth look at the business behind the camera—the canny sales strategies, clever psychological tools, and occasionally questionable tactics marketers have used to get us to open up our wallets and spend, spend, spend.Stern's eye-opening account also offers a penetrating look at how late-night television conquered the American consumer and provides insight into modern American culture: our rampant consumerism, our desire for instant riches, and our collective dream of perfect abs, unblemished skin, and gleaming white teeth. Both a compelling business story and a thoroughly entertaining piece of investigative journalism (with a touch of muckraking and social satire), But Wait . . . There's More! will ensure that you never look at those too-good-to-be-true deals the same way again.

    Realizing that years of work and travel in other people's countries made her a stranger in her own, and with an invitation to meet her biological father for the first time, Karen Larsen set out on a fifteen-thousand-mile trip with nothing but her motorcycle and the barest of essentials.Larsen's journey tests the limits of her own endurance, challenges her long-held beliefs and values, and asks what it means to belong to a family. Through the the fields of Iowa and the deserts of the Southwest, over the Rockies and across Alaska's Kenai Peninsula, Larsen confronts questions of femininity, family, independence, and personal identity.Her journey speaks to the immense space and over-whelming beauty of North America, as well as to the diversity and vitality of the people she meets along the way. Breaking the Limit invites you to join her as she braces against the wind, trades security for freedom, sacrifices stability for motion, and opens herself up to the vast canopy of a continent.

    Three years later he set out into the world on his bike again, this time searching for truth on his own terms in a world that had become strangled by a climate of fear. Starting his trip in Japan, he traveled through Siberia, Mongolia, Europe, the Middle East, South East Asia, and Africa, stopping in more than 30 countries to deliver his message of the real United States, as he knew it. Unique stories and gritty adventure fill this quest for new sights and insights amongst extreme temperatures, knee-deep mud, bureaucratic roadblocks, health problems, and loneliness.

    You'll actually know more about yourself after you read this book."--KEN BLANCHARD coauthor of The One Minute Manager(R) and Leading at a Higher Level"Beautifully illustrates nature's basic survival strategies--and how they help you create a sense of meaning and purpose."--SUSAN SCOTT New York Times bestselling coauthor of Fierce Conversations7 Questions This Book Tackles1. Are you experiencing a challenge that you wish to overcome?2. Do you want to discover your hidden survival skills?3. Do you have a goal you have yet to achieve?4. Would you like to discover your instinctive strengths?5. Can you benefit from problem-solving thinking?6. Do you know someone who has potential to excel?7. Are you looking for a positive message to share?

    It has already eclipsed motion pictures to become one of the largest and fastest growing markets in history and a lamplight illuminating where the future of entertainment is headed. In an effort to grab a chunk of that market, Microsoft—an absolute newcomer to the gaming industry—has put billions of dollars on the line in a gamble to build the fastest, most mature, most advanced video game console ever: the Xbox. Is this new Microsoft venture just another experiment that, like WebTV, was launched to much fanfare but will be quickly forgotten? Or will it become the next Windows, finding its way into the homes and lives of millions of people around the world?In Opening the Xbox, award-winning journalist and gaming-industry expert Dean Takahashi guides you deep into the amazing story of this much-anticipated game console. Through exclusive interviews with top executives at Microsoft, exhaustive research, and a penetrating investigation, he unveils the tumultuous story behind the development of the project and how it could change the entertainment industry forever. Inside, you'll discover that what started as Project Midway, spearheaded by Jonathan "Seamus" Blackley and three of his renegade cohorts, turned into Xbox—a multibillion-dollar enterprise that became Microsoft's largest internal startup ever and a personal pet project of Bill Gates. The colorful infighting, the cutthroat tactics used to lure partners, and the race to vanquish bitter rivals Sony and Nintendo are all laid bare in this unvarnished, high-tech drama. It's a story like no other, full of heroes and villains, plot twists and intrigue—all before the backdrop of Microsoft's grand ambition to move from the office into the living room.If you're like the millions of gamers, investors, and business spectators who anxiously anticipated the Xbox, then you don't want to miss the explosive, exclusive, behind-the-scenes story in Opening the Xbox.

    

    Or it can be a way to lose your shirt. What determines whether you get rich or go broke can often be a tiny detail here, a missed opportunity there. The margin for error is slim. Heck, it’s non-existent. Fortunes are amassed by experienced options traders who know how to use this strategy THE RIGHT WAY. And financial lives are destroyed by those who don’t. This book will catapult you into that first category. Without all the fluff and B.S. that you don’t need. The Bullsh*t Free Guide to Iron Condors is a TRUE no-nonsense guide to the Iron Condor strategy, written by an experienced trader who lives (or dies) by working it every day. It’s designed as a real-life, step-by-step guide for experienced options traders who want to use this strategy the RIGHT WAY -- which means the CONSISTENTLY PROFITABLE way. In the book you’ll discover: * 6 little-known techniques for adjusting trades that go bad (most experienced traders don’t even know these) * How to create a trading journal and trading log, and why it’s CRUCIAL that you do. (Note: the book includes downloadable examples you can use yourself.) * The 3 ways the world’s top Iron Condor traders manage risk, including detailed examples so you can trade “like the big boys.” * How to save yourself thousands of dollars when entering live trades (this information is closely guarded by many trading “gurus”). * Which option broker is the best for trading Iron Condors. (This is one of the most important decisions you’ll make, so choose wisely.) * How to set up a trading plan that actually works. (We include a sample trading plan to get you started.) * Why weekly options are not as amazing as they sound (and are, in fact, often a HUGE mistake). * How to incorporate volatility into your trading. (You will come to LOVE huge volatility moves after reading this!) * How to eliminate the risk of early assignment. * How to avoid being caught with your pants down on settlement day. (Make this mistake and you can kiss your profits goodbye.)

    But how did the famously straight-talking entrepreneur end up fronting one of our most successful and long-running shows, and why were some of his biggest challenges during his ten years in television to be found outside the boardroom and off camera? In Unscripted, Alan Sugar reveals all this and more as he embarks on a new and sometimes bewildering career. He describes how he lost patience with some of the luvvies, wafflers and wannabees he encountered along the way, and tells us what he really thought of some of the tasks and candidates he came across during the making of The Apprentice, giving his reaction to the egos and the backbiting as well as the genuine talent that shone through. He explains how he brought on board Nick Hewer, Margaret Mountford and Karren Brady, what became of the winners when the cameras stopped rolling - and how working on the show has inspired him and many others. As with his previous books, What You See Is What You Get and The Way I See It, there is no ghostwriter; this is written by the man himself. And, as ever, it is honest, funny and outspoken - Alan Sugar at his entertaining best.

    A hardened addict in his teens, Hamilton had a heroin habit that led him deep into the drug underworld of South Africa. It took eleven stays at institutions and three times being pronounced clinically dead before Hamilton took his first earnest steps toward recovery. Hamilton eventually became a founding member of Narcotics Anonymous in South Africa and has since counseled addicts in treatment clinics. EXCERPT: "That's the trouble with drugs. None of it is real in the end. The whole thing is one big lie. I wish every day that I could start over, turn back the damn clock and see what the real Steve was like and what he could have accomplished without his dangerous toys and dubious playmates. That's another reason why I want my life back."

    Using this knowledge of how the mind works, "Brainhack "reveals the ways you can use this brain power to change-up your thinking and is packed with a series of 'brainhacking' tips and tricks that will help you achieve success in your every-day life.The book will contain over 40 brainhacks and be split into the following sections: Thinking Smarter Getting Started Problem Solving Idea Generation Breaking through and innovatingSo you can dip-in and out of brainhacks designed to help you with each of these areas.Each 'brainhack' will explain: A description of the technique - what do you need to do to you streamline your brain The benefit - how this technique will help you and why you should do it A real-world example- to bring it all to life and show you how to implement it The science stuff- how this works and the brain-science behind it

    You sit down every week staring at that blinking cursor wondering what to send your email list, and then a week becomes two or more, and you can’t remember when the last time you emailed them was.2. You have an opt-in incentive or lead magnet that’s pretty much doing nothing for you or your business.3. You have a haphazardly thrown together email sequence that doesn’t bring you sales or engagement.4. You silently cringe every month as you pay out your email service provider because you’re not using any of their features.5. You’re pretty much winging it with email. If you’re nodding yes, 300 Email Marketing Tips will give you more than a bare-bones framework to put in place an email marketing strategy for your business.The premise of this book isn’t about growing a big fat email list.  Email marketing is NOT list building alone.  You need a coherent, holistic strategy to be successful at it. Here’s what’s packed in this how-to guide: What branding has to do with email marketing and the #1 thing most solopreneurs ignore when it comes to their email list 7 things your welcome email must do (but probably doesn’t!) Why your lead magnet has to address THESE two critical points  3 ways to plan your email editorial calendar Answers to the questions           I have thirty thousand page views a month but get only forty-two subscribers for             an month. What am I doing wrong?(See section 3 for the answer.)          - My email sequence gets a lot of engagement and opens. Everyone says they           love my stuff, but I still get no sales for my e-book. Why?(See section 5 for the           answer.)            - I have a sequence of emails set up in my evergreen funnel, but I’m not getting             any sales. Is my product terrible? Should I just scrap it altogether? (See             section 7 for the answer.) Rather than flit from week to week wondering what to email your list...Imagine creating an email strategy that enables you to take the weekend off and still see your list grow, rake in testimonials, and make sales.

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.