Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

    There are no other methods that can increase the capital of a trader more effectively. To explain how this is so, the Germany based Heikin Ashi Trader tells all in this e-book, the first of a four-part series on scalping. His method is very easy to understand and can be applied immediately because it is universal and works in all markets. To scalp, the Heikin Ashi Trader uses heikin ashi charts, which are a type of ancient Japanese chart that vividly depict the course of stock market prices. Heikin Ashi charts have the ability to visualize trends more clearly than the usual candlestick charts. In addition, they also show consolidation and reversal patterns earlier than any other chart representation. This highly effective scalping strategy can be applied in very short time frame, as in the 1-minute chart as well as on higher time frames. You can trade with this universal method in equity indices and in the currency markets, but the most common instruments are futures or forex pairs. Content: 1. Welcome to scalping. It’s fun! 2. How do markets function? 3. What is trading? 4. What is scalping? 5. The Heikin Ashi chart 6. The scalping setup 7. Risk and Money Management 8. Make a decision!

    

    She earned the title Official Funologist for her daily zany TV live shots. Always with a smile and a positive message. What the audience didn't know, as well as family and most of her friends, is Tracy hid a dark secret. Daily binge drinking. Which only worsened when she left the fast-paced media world behind to pursue a more stable career. The free time worked against her. Intensifying the disease of alcoholism to near death. In Stumbling into Sobriety , Tracy shares intimate details from her final weeks of spiraling out of control, how she masterfully kept the drinking a secret, what it took to finally ask for help, and all the things she learned on her way back up. This book is for anyone who struggles with or has overcome alcoholism. It's relatable to readers wanting more information about alcoholism or fearful of what sobriety looks like on the other side. It is also a good resource for those who love an alcoholic and yearn for a better understanding of what that person is thinking. Experiencing. Grappling. Stumbling into Sobriety is raw. It's brutal honesty is, at times, hard to read. But the memoir is balanced with humor. The end result is a message of hope.

    But what Adrian Hanauer, Paul Allen, Drew Carey, and Joe Roth did when they started the Seattle Sounders FC was no joke. They meticulously planned the launch of the Major League Soccer (MLS) franchise with an eye toward some lofty goals. Then they stood back in amazement as they rocketed far beyond those goals buoyed by a team that ignored its “expansion” label and a fan base that wildly embraced them. Through interviews with key executives, athletes and fans, author Mike Gastineau tells the story leading up to the launch of Sounders FC, the MLS expansion franchise whose seemingly overnight success has captured the attention of the Seattle sports community, sports and entertainment executives, soccer followers across the country and the national news media. In Sounders FC Authentic Masterpiece, readers will learn: * How a money-losing soccer club rocketed from the ranks of the minor leagues to Major League Soccer drawing sell-outs and regularly topping 50,000 fans per match. * The unique relationships between the eclectic group of seasoned sports executives, Hollywood celebrities and bar room soccer fans who came together to build a sports culture that validated Major League Soccer in Seattle and across the country. * The personalities of the players and coaches who took different paths to the team and turned their diversity into a winning team starting on opening night. Gastineau communicates to readers the entire history of events that led to the Sounders FC launch beginning with the role soccer fans played in securing a professional football stadium for the Seattle Seahawks. Also emphasized in the book are the soccer fans, bar owners and soccer subculture that existed in Seattle and was waiting to be acknowledge by mainstream professional sports leaders and media. The book also details how that soccer subculture directly impacted one of the biggest deals in MLS history, the signing of superstar Clint Dempsey in 2013. This is a story of sports, business, culture, timing, and luck. It demonstrates how powerful business people were able to check their egos and embrace their customers all for the sake of the fans, the city, and a soccer culture desperate to embrace a sports team that treated them with respect.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Not long ago, the world was awash with venture capital in search of the next Yahoo! or Amazon.com. No product, no experience, no technology, no business plan - no problem. You could still get 40 million dollars from investors to start up your dot-com. And you could get people to work around the clock for stock options and the promise of millions. Then, around April 2000, it all came crashing down. Phil Kaplan was a dot-com everyman, a programmer, with a bird's-eye view of the erupting bubble. In early 2000 he started fuckedcompany.com, a caustic and sceptical site which follows the layoffs and bankruptcies of hundreds of dot-coms. The site was an instant success. It was named site of the year by Rolling Stone, Time and Yahoo!, and received more than four million unique visitors a month. F'D COMPANIES captures the waste, greed and human stupidity of over 200 dot-com failures. Written in Kaplan's popular and cynical style, the company profiles in the book form a gleeful encyclopeadia of how not to run a business. They als

    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.

    For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.

    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio

    We’ve seen many people become rich… yet they lack social skills (trapped in relationships they desperately want to escape) or… their bodies have seen material physical decay. We’re putting out the framework in this book and you’ll have all of the tools you need to get get rich and have a fun life at the same time.We’re not going to lie and say this is a “guarantee” to become rich. There are no guarantees. Getting rich and winning at life is no different than sports. We can give you every single step to take and how to do it. But. It is up to YOU to execute on the steps. Instead of buying 10 different books at the same time, we’ll give everything out in ten key beneficial points:1) How to get into the top 10% physically with one hour a day of exercise per day. You’re going to be busy and unless you’re a professional athlete, dedicating an hour a day will be enough. This is the first step to become a well rounded individual as a healthy person can work longer hours, has more energy to go out and have fun and extends his life (the most valuable asset in the world: Time)2) How to eat correctly to be in the top 10%. We’ll give you the rough blue print for items to eat on a daily basis. By simply following the framework you won’t need to count calories/macros etc since we’re trying to be efficient with our time. By following the framework, you will have less stress (no longer calculating everything you eat) and you’ll give yourself some wiggle room to go out and drink when you feel like it.3) How to figure out what type of intelligence you have. We give you a process to figure out where your skills are. Everyone has *relative* advantage in at least 2-3 categories. Use this to your advantage and develop your natural talents. We believe talent matters more than passions. Talents are natural to you and if they didn’t exist everyone would be able to make money in the exact same industries or throw a fastball at 100mph. Finding your type of intelligence is the first step to becoming rich.4) How to use this type of intelligence to choose a career and the *right* company: Wall Street, Technology or Sales. We have talked about this in the past and you’ll notice we’re adding a new wrinkle. We’re giving you the tools to figure out what company to join. You’ll have basic mathematical formulas that will tell you if you should join Company A or Company B when the offers come rolling in.5) How to start an online business and sell (the basics and all you need to start). This one is self explanatory. We go into details on how to start an online business and how to sell. The best thing about online businesses? The margin structure. As you’ll see the cost of running a website is practically nothing and you’ll need minimal start up capital to begin today.6) Clear outline of how to create and start an online product business with correct copywriting. You’ll never be an expert in sales. No one is! Why? Every single second invested in learning more about sales will lead to a financial return. The game continues to evolve but we can give you the basic framework to start.7) How to go into affiliate marketing if someone wants to take a stab at the competitive space. We give you both the legitimate affiliate marketing route and the dark side as well. The overnight success stories are “too good to be true” because they are. That said there are legitimate ways to do affiliate marketing as well. If you don’t want to create a product (yet) most people start here and move to starting a Company later (once they learn a specific niche)8) Overview of how affiliate marketing operates and how to do it. Beyond the overview, we also tell you how to do it. Both the legitimate way and the dark side as well. We explain why the legitimate way is better long-term, but we’d be lying if we said everyone is selling on an equal playing field (they are not).9) How to do all of this and maintain a normal social life (avoid choking off your personality). This puts everything together, we give a basic schedule and explain how to improve your social skills and meet new people frequently without losing traction with your business and career. If you’re able to keep your composure and go out twice a week, you’ll see your phone numbers increase and you’ll be much more interesting than the average person who works, sleeps and watches TV all day.10) Common questions and a schedule.We provide a rough schedule on a weekly basis under the assumption that a person is not rich yet. In addition, we answer a large number of common questions and provide good answers to “questions around morality” which essentially says “Break every single rule you can because someone else will, just don’t break the law. Ever.” this is essentially the gray area that you’ll operate in if you’re new to any field.

    It is that simple. For over 10 years, Henry Evans has worked with hundreds of organizations around the world, teaching and building accountability. This book offers that same guidance to you, your colleagues and your team to reach new levels of excellence and success. In Winning with Accountability, Henry offers a step-by-step guide to help any organization improve performance by creating a culture of accountability. The strategies in this book are simple, easy to implement...and the results are immediate! It should be required reading for every member of every team. Read, enjoy, and win with accountability!