Being Direct: Making Advertising Pay


Lester Wunderman - 1997
    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

How To Be Smart With Your Money


Duncan Bannatyne - 2009
    No matter what our financial or family situation, we each get 24 hours a day. In the practical and straightforward style to which his Dragon's Den contestants are accustomed, Duncan Bannatyne explains how we can make the most of our time to get the most from our lives, and not just our working day. What do you really want to do with your life? This book will help you identify the goals and aspirations that really matter to you so that you can make them happen. It will give you the confidence to make your ambitions a reality and teach you how to focus on the things that count. In a series of short chapters, illustrated with examples from his extraordinary career in business, Duncan will show you how to make quicker, better decisions and how to make things happen - fast. Duncan knows more about what can be achieved in a day, a year and a lifetime than most and in this book he shares how you can achieve your ideal work/life balance.

The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches


Marshall Brain - 2015
    We currently see no evidence of any kind indicating that extraterrestrials exist outside of our solar system. But at this moment, millions of engineers, scientists, corporations, universities and entrepreneurs are racing to create the second intelligent species right here on planet earth. And we can see the second intelligent species coming from all directions in the form of self-driving cars, automated call centers, chess-playing and Jeopardy-playing computers that beat all human players, airport kiosks, restaurant tablet systems, etc. The frightening thing is that these robots will soon be eliminating human jobs in startling numbers. The first wave of unemployed workers is likely to be a million truck drivers who are replaced by self-driving trucks. Pilots will be eliminated soon as well. Then, as new computer vision systems come online, we will see tens of millions of workers in retail stores, fast food restaurants and construction sites replaced by robots. Unless we take steps now to change the economy, we will soon have tens of millions of workers who are unemployed and seeking welfare because they will have no other choice. Marshall Brain's new book "The Second Intelligent Species: How Humans Will Become as Irrelevant as Cockroaches" explores how the future will unfold as the second intelligent species emerges. The book answers questions like: - How will new computer vision systems affect the job market? - How many people will become unemployed by the second intelligent species? - What will happen to millions of newly unemployed workers? - How can modern society and modern economies cope with run-away unemployment caused by robots? - What will happen when the first sentient, conscious computer appears? - What moral and ethical principles will guide the second intelligent species? - Why do we see no extraterrestrials in our universe? "The Second Intelligent Species" offers a unique and fascinating look at the future of the human race, and the choices we will need to make to avoid massive unemployment and poverty worldwide as intelligent machines start eliminating millions of jobs.

Money. Wealth. Life Insurance.: How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings


Jake Thompson - 2014
    Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this book is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street.It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth. A product so powerful it’s responsible for the success of Walt Disney, JC Penney, Ray Kroc, and thousands of others. Here's what you'll discover:•How the wealthy use this vehicle to create more wealth, take less risk, and create predictable income down the road•Why banks and corporations place billions of dollars in this powerful vehicle•How I earned over 300 percent returns leveraging my life insurance policies•How you can create a safe, predictable foundation to enhance every financial decision you make•How to win with taxes and keep more of the money you makeWhile the information compiled into this book is valuable, you'll also find three case studies that show you exactly how it works. You'll be able to visually see how it grows, how it's accessed, as well as the future income that can be taken.______________Influencers of this book are Nelson Nash, his book "Becoming Your Own Banker: Unlock the Infinite Banking Concept"; Pamela Yellen, her book "Bank on Yourself"; Dwayne Burnell, his book "Financial Independence in the 21st Century - Life Insurance * Utilize the Infinite Banking Concept * Compliment Your 401K - Retirement Planning With Permanent Whole Life versus Term or Universal - Create Financial Peace"; and my Father Dan Thompson, and his book "The Banking Effect: Acquiring wealth through your own Private Banking System."I was introduced to these financial strategies at a young age, and this is book represents the effort and energy on both the part of everyone of my mentors, these authors here, as well as my own diligence in learning about and implementing these very same strategies into my personal finances.This book is designed to simplify some of the concepts surrounding cash value life insurance, such as Infinite Banking and Bank on Yourself, and make them easier to understand, stripping them down to the core benefits of cash value life insurance.

Gina Rinehart: The Untold Story of the Richest Woman in the World


Adele Ferguson - 2012
    The daughter of Lang Hancock – legendary arch-conservative, secessionist, mining millionaire and discoverer of the world's largest iron deposit in the Pilbara – Gina has grown up in a family known as much for its front-page legal stoushes as for its business acumen and toughness.With her reported wealth more than doubling in the last twelve months, Rinehart is beginning to flex the enormous power her money gives, buying large shareholdings in television's Ten Network and newspaper group Fairfax Media. They are moves that will give Rinehart and her controversial views a major place in Australian life and public affairs.Based on painstaking research and a wealth of interviews with Rinehart's colleagues, friends, family and former employees, award-winning journalist Adele Ferguson has written the definitive biography, shining a light into the private world of Gina Rinehart, her family, her feuds and the iron determination that has driven her relentless rise.

HBR's 10 Must Reads on Women and Leadership (with bonus article "Sheryl Sandberg: The HBR Interview") (HBR’s 10 Must Reads)


Harvard Business Review - 2018
    We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you understand where gender equality is today--and how far we still have to go. This book will inspire you to: Better understand the path women must take to leadership Learn the root causes of the barriers that exist for women in the workplace Check your own gender biases and distinguish between confidence and competence in your colleagues Manage a more effective gender-diversity program Recognize the issues women face when speaking up about bias or harassment Help women reenter the workforce after taking time off--and create opportunities for them to reach their ambitions. This collection of articles includes "Women and the Labyrinth of Leadership," by Alice H. Eagly and Linda L. Carli; "Do Women Lack Ambition?" by Anna Fels; "Women Rising: The Unseen Barriers," by Herminia Ibarra, Robin Ely, and Deborah Kolb; "Women and the Vision Thing," by Herminia Ibarra and Otilia Obodaru; "The Power of Talk: Who Gets Heard and Why," by Deborah Tannen; "The Memo Every Woman Keeps in Her Desk," by Kathleen Reardon; "Why Diversity Programs Fail," by Frank Dobbin and Alexandra Kalev; "Now What?" by Joan C. Williams and Suzanne Lebsock; "The Battle for Female Talent in Emerging Markets," by Sylvia Ann Hewlett and Ripa Rashid; "Off-Ramps and On-Ramps: Keeping Talented Women on the Road to Success," by Sylvia Ann Hewlett and Carolyn Buck Luce; and "Sheryl Sandberg: The HBR Interview," by Sheryl Sandberg and Adi Ignatius.

The Art and Power of Acceptance: Your Guide to Inner Peace


Ashley Davis Bush - 2019
    Imagine the emotional freedom of stopping the battle with yourself, other people, your circumstances and even your past. Imagine the peace of mind you would have if you stopped fighting the current of life and instead flowed with it, effortlessly.Exploring the journey from resistance to alignment to possibility, Ashley Davis Bush debunks the idea that acceptance is merely passive apathy or resignation. She introduces you to the simple but radical practice of self-compassion as the key to disarming resistance, expanding positive emotions and allowing you to move easily with "what is". She invites you to see how acceptance paradoxically leads to powerful, lasting change.Using personal and clinical stories, practical suggestions, and evidence-based research, Ashley illuminates a new way of being with life. Choose acceptance today and discover first hand how it leads to your emotional freedom.

Deep Value Investing: Finding bargain shares with big potential


Jeroen Bos - 2013
    Written by an investor with a long and remarkable track record, it shares for the first time the ins and outs of finding high-potential undervalued stocks before anyone else.Deep value investing means finding companies that are genuine bargains that can pay back phenomenally over the long term. They are firms so cheap that even if they were to close tomorrow their assets would pay you out at a profit. But if they can turn things around, the rewards will be many times greater ...These were the favourite shares of Benjamin Graham, author of 'The Intelligent Investor'. Inspired by Graham's classic and with a long history of discovering these great value stocks - sometimes known as 'bargain issues' or 'netnets' - author and investor Jeroen Bos reveals:- how to use only publicly available information to discover these shares and filter the gold from the dross- everything he did when analysing, purchasing, monitoring and selling more than ten recent successful deep value investments- the complete philosophy behind deep value investing, and the ins and outs of this strategy in practice- what can go wrong and how to minimise the chances of it happening to you.Deep value investing has a better track record than almost any other approach to the market. Even better, it doesn't require minute and technical knowledge of a company, nor is it fixated on earnings or often-unreliable future projections.It's all about the balance sheet and patience. This makes it the perfect investing approach for those who want to see phenomenal stock market returns without wasting time or commission costs.

French: French For Beginners: A Practical Guide to Learn the Basics of French in 10 Days! (A SPECIAL BONUS FOR YOU INSIDE)


Manuel De Cortes - 2015
    Read on your PC, Mac, smart phone, tablet or Kindle device. If You Don't Have Kindle You Can Still Read This Book On Your Web Browser using Amazon Free Cloud ReaderThis book contains proven steps and strategies on how to pronounce French vowels and consonants, how to pluralize nouns, and how to get around your way in France, using all the helpful examples of phrases and dialogues provided in this book.Through this manual you will learn the basics of the romantic French language and gain confidence as you speak. To facilitate learning, easy-to-follow pronunciation guides have been included. Tips for tourists and other pertinent information about the City of Lights were extensively researched for your convenience. Here Is A Preview Of What You'll Learn Inside ✔ Numbers and Gender✔ Plural Forms of Nouns✔ Pronouns✔ Verbs✔ Prepositions✔ Useful Expressions✔ Much, much more! Take Action Right Away and START your amazing journey with French!

Fire and Light: Learning to Receive the Gift of God


Jacques Philippe - 2016
    Jacques Philippe develops themes relating to prayer, freedom, the Holy Eucharist, and man’s constant struggle for contentment amid the stresses of everyday life. Through spiritual insights of amazing women of the Church—Etty Hillesum, Thérèse of Lisieux, and Teresa of Avila—Fr. Jacque’s essays examine topics such as:Why look for interior peace?Knowing God through MaryTouching God through prayerThe theological virtues and the Eucharist

Unleash the Power Within: Personal Coaching to Transform Your Life!


Tony Robbins - 2020
    When we do, we give away our power. It’s time to find your own answers...uncover your own internal motivations...and set your own rules! In Tony Robbins’ exciting live audio seminar Unleash the Power Within you’ll discover how to transform your limiting beliefs, adding new meaning and depth to your life. You’ll learn to tap into your deepest, most personal resources, to become all you truly desire and deserve. And when you begin to claim the abundant rewards your future has in store, you’ll not only make a remarkable improvement in your life—but consequently, in our world. Tony shows you how to live your life not by hope...not by chance...but by design. You’ll learn to: -Break old patterns and destroy limiting beliefs -Become a decisive person who takes massive, intelligent action -Condition yourself mentally, emotionally, and physically to create staggering results -Find and develop a strategy of success -Have more confidence and self-esteem -Develop new communication skills -Generate more passion and enthusiasm -Become aware of the higher purpose of your life -Discover what drives you and what holds you back -And much, much more!

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life


Sally Hogshead - 2005
    Advertising and entrepreneurial rockstar Sally Hogshead reveals 100 Radical Truths for closing the gap between your current reality and your utmost potential, including: # 15: Aspire to be the dumbest person in the room # 31: You can be comfortable, or outstanding, but not both # 67: Mistakes are tuition # 96: Expressing your truest self is the ultimate competitive advantage # 100: Make your memoirs worth reading With groundbreaking research and startling new ideas for success, Radical Careering will become the indispensable owner’s manual to your future. Get ready to turbocharge your career with smarter goals, higher market value, and killer results. "Radical Careering is a jolt to the old way of thinking about careers; a handbook of new thinking that will help you survive, strive and thrive in the radically new world of work." --Jeff Taylor, founder and Chief Monster, Monster.com “An innovative how-to-manual for anyone wanting to be more successful and satisfied in their career.” --Andy Spade, CEO and co-founder, Kate Spade “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.” -- Marcus Buckingham, author of The One Thing You Need to Know, and Now, Discover Your Strengths “Hogshead’s powerful strategies will teach you how to drive your own success, by having the fearlessness, daily courage, and curiosity to jump in the deep end and swim with real purpose.” --Lee Ann Daly, Executive VP of Marketing, ESPN “This book is so genius. It’s amazing to read on the page what I’ve always believed to be true. The ideas in this book will save your ass again and again. Drive is a radical careerist’s best friend.” --Liz Phair

What Makes an Effective Executive (Harvard Business Review Classics)


Peter F. Drucker - 2017
    Peter Drucker,....

Leadership Skills: Essentials of Leadership and the Skills Required to Lead Effectively


Sheryl Sandberg - 2014
    To become an effective leader in whatever leadership role or capacity, there are leadership qualities or leadership characteristics you need to lead effectively. Communication skills and negotiating skills may be just some of the qualities of a good leader. In this book, the author shares some of the most powerful insights that will help you to become a visionary and inspiring leader in whatever spectrum of leadership. Leadership Skills: Essentials of Leadership and the Skills Required to Lead Effectively Tags: leadership skills, leadership, lead, leader, leaders, leading, effective leadership, leadership qualities, leadership characteristics, business leadership, women in leadership, john Maxwell, creativity, decision making, making ideas happen, leadership styles, inspiring people, inspiring leaders, leadership advice, leadership development, leadership training, good leadership skills, leadership quotes, leadership definition, effective leadership skills, good leadership qualities, inspiring action, women's leadership, on leadership, situational leadership, leadership books, best leadership books, books on leadership, qualities of a good leader, qualities of a leader, team leader skills, managerial skills, communication skills, team leadership, leadership traits, visionary leadership, leadership academy, transactional leadership, authentic leadership, educational leadership, adaptive leadership, leadership vs management, time management

According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions


Philip Kotler - 2004
    Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.