We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible. With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly. This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market. It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure. UnBranding is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app. We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind. Some topics will include: Growing and maintaining your brand voice through the noise How to focus on the right tools for your business, for the right reasons Maintaining trust, consistency and connection through customer service and community The most important question to ask yourself before innovation The importance of personal branding in the digital age How to successful navigate feedback and reviews It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.

    

    If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters--what fundraisers everywhere need to know--there would be only a small number of true gems deserving of the description, "nuggets of information." Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets which he presents here as The Zen of Fundraising, a fun read, one-of-a-kind look into what makes donors tick and-more importantly-what makes them give.

    In this new edition, the authors explain how SQL Server 2008 R2 provides a collection of powerful new tools that extend the power of its BI toolset to Excel and SharePoint users and they show how to use SQL Server to build a successful data warehouse that supports the business intelligence requirements that are common to most organizations. Covering the complete suite of data warehousing and BI tools that are part of SQL Server 2008 R2, as well as Microsoft Office, the authors walk you through a full project lifecycle, including design, development, deployment and maintenance.Features more than 50 percent new and revised material that covers the rich new feature set of the SQL Server 2008 R2 release, as well as the Office 2010 release Includes brand new content that focuses on PowerPivot for Excel and SharePoint, Master Data Services, and discusses updated capabilities of SQL Server Analysis, Integration, and Reporting Services Shares detailed case examples that clearly illustrate how to best apply the techniques described in the book The accompanying Web site contains all code samples as well as the sample database used throughout the case studies The Microsoft Data Warehouse Toolkit, Second Edition provides you with the knowledge of how and when to use BI tools such as Analysis Services and Integration Services to accomplish your most essential data warehousing tasks.

    Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    They launched the Mini car craze in America, took on Big Tobacco in the controversial Truth campaign, sexed up Virgin Airlines, and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, funny masks, folding paper, outrageous Internet hoaxes, and a weird, garter belt–wearing chicken who became a cultural sensation. And this random madness has a very sound method to it: Hoopla . In Hoopla , the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla . The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla . Hoopla also includes practical, step-by-step advice on how to find and promote big ideas (even on a shoestring budget), and how to generate excitement and hype in today’s cluttered, noisy communications landscape. If you’re a marketer, a communicator of any type, or anyone who needs to get out a message and generate some buzz, Hoopla will change the way you think about the art of communication.

    They have also sprouted new and wondrous capabilities at a dizzying pace. This 11th Edition of the all-time bestselling PC guide has been polished and honed to deliver everything you need to know about your twenty-first-century PC -- from what plugs into what to adjusting your monitor to burning DVDs, and much more.Whether you want to go online, install a firewall, live the digital life, or finally get a handle on the whole computer software concept, this fun, plain-English handbook is here to answer all your questions PC questions. You'll find out why Windows Vista is the way to go and how to use it to get everywhere else. And, you'll pick up Web and email tricks and learn about all the new levels of PC security. Discover how to: Set up your PC Use Vista menus Store your stuff on Memory Cards Record live TV Download digital photos Connect to a wireless network Explore the Internet safely Print perfect documents, photos, and more Use your PC as the new hub of your digital worldComplete with helpful hints on how to avoid beginner mistakes, a list of extras and accessories you may want for your PC, and insider tips from a PC guru. PCs for Dummies, 11th Edition is the one PC accessory you can't do without.

    The author shows how each manager must be a human resource problem solver. The tenth edition emphasises the most relevant and up-to-date practices.

    This text is user-focused and has been highly updated including topics, pictures and examples. The Williams text contains less theory and more application to engage students who might be more familiar with technology. Continually published and updated for over 15 years, Using Information Technology was the first text to foresee and define the impact of digital convergence--the fusion of computers and communications. It was also the first text to acknowledge the new priorities imposed by the Internet and World Wide Web and bring discussion of them from late in the course to the beginning. Today, it is directed toward the "Always On" generation that is at ease with digital technology--comfortable with iPhones, MySpace, Facebook, Twitter, Wikipedia, and the blogosphere--but not always savvy about its processes, possibilities, and liabilities. This 8th edition continues to address the two most significant challenges that instructors face in teaching this course: -Trying to make the course interesting and challenging, and -Trying to teach to students with a variety of computer backgrounds. In addition, this text correlates with Simnet Online for full integration of resources within the Computing Concepts course.

    The first edition of this book, Programming Perl, hit the shelves in 1990, and was quickly adopted as the undisputed bible of the language. Since then, Perl has grown with the times, and so has this book.Programming Perl is not just a book about Perl. It is also a unique introduction to the language and its culture, as one might expect only from its authors. Larry Wall is the inventor of Perl, and provides a unique perspective on the evolution of Perl and its future direction. Tom Christiansen was one of the first champions of the language, and lives and breathes the complexities of Perl internals as few other mortals do. Jon Orwant is the editor of The Perl Journal, which has brought together the Perl community as a common forum for new developments in Perl.Any Perl book can show the syntax of Perl's functions, but only this one is a comprehensive guide to all the nooks and crannies of the language. Any Perl book can explain typeglobs, pseudohashes, and closures, but only this one shows how they really work. Any Perl book can say that my is faster than local, but only this one explains why. Any Perl book can have a title, but only this book is affectionately known by all Perl programmers as "The Camel."This third edition of Programming Perl has been expanded to cover version 5.6 of this maturing language. New topics include threading, the compiler, Unicode, and other new features that have been added since the previous edition.

    That’s where this full-color Missing Manual comes in. Learn how to stream HD video, make video calls, manage your email, surf the Web, listen to music, play games, and maybe even do a little iWork. This is the book that should have been in the box.Build your media library. Fill your iPad with music, movies, TV shows, eBooks, photos, and more.Share with others. Stream music, HD movies, TV shows, and more, to and from your iPad.Create your own media. Use the iPad’s new Photo Booth, iMovie, and GarageBand apps to express yourself.Get online. Connect through WiFi or Wi-Fi+3G, and surf with the iPad’s faster browser.Place video calls. See who’s talking with the iPad’s FaceTime app and its two cameras.Consolidate your email. Read and send messages from any of your accounts.Learn undocumented tips and tricks. Get the lowdown on cool iPad secrets and workarounds.

    This book is a tutorial and exposition of the principles of Web site design. It aids users in building web sites that stand out from the noise of the web and bring them to the content in an effective and efficient way. This four-color book gives substantial critiques of existing Web site designs.

    Our increasingly complex world demands that we continuously learn from failures (and successes) in order to survive and thrive. And yet, our learning is too often undermined. We construct biased but comfortable stories, which often feature a simple, single "root cause"--a villain, someone to take the blame. Having done that, we short-circuit the possibility of developing any deeper understanding of the complex systems we work with. With this common approach, our systems will become more fragile and drift into failure. In this concise and entertaining book, I.T. veteran Dave Zwieback describes an incident that threatens the very existence of a large financial institution, and the counterintuitive steps its leadership took to stop the downward spiral. Their novel approach is grounded in proven concepts from complexity science, resilience engineering, human factors, cognitive science, and organizational psychology. It allows us to identify the underlying conditions for failure, and make our systems (and organizations) safer and more resilient.- Get a clear understanding of the downside of blame- Learn how to identify (and counteract) cognitive biases in groups- See how organizations can determine the real root cause of problems- Establish real accountability with your organization- Use the Learning Review Framework to fully learn from failures of complex systems- Find practical insights and tips for moving beyond blame in your own organization

    This book brings you up-to-date with the latest changes in this crucial service.The fifth edition covers BIND 9.3.2, the most recent release of the BIND 9 series, as well as BIND 8.4.7. BIND 9.3.2 contains further improvements in security and IPv6 support, and important new features such as internationalized domain names, ENUM (electronic numbering), and SPF (the Sender Policy Framework).Whether you're an administrator involved with DNS on a daily basis or a user who wants to be more informed about the Internet and how it works, you'll find that this book is essential reading.Topics include:What DNS does, how it works, and when you need to use it How to find your own place in the Internet's namespace Setting up name servers Using MX records to route mail Configuring hosts to use DNS name servers Subdividing domains (parenting) Securing your name server: restricting who can query your server, preventing unauthorized zone transfers, avoiding bogus servers, etc. The DNS Security Extensions (DNSSEC) and Transaction Signatures (TSIG) Mapping one name to several servers for load sharing Dynamic updates, asynchronous notification of change to a zone, and incremental zone transfers Troubleshooting: using nslookup and dig, reading debugging output, common problems DNS programming using the resolver library and Perl's Net::DNS module