This isn't just another ivory tower book on leadership. Employee Engagement 2.0 is the result of both massive research and real-world experience. The author, Kevin Kruse, is a former Best Place to Work winner, serial entrepreneur, and NY Times bestselling author. He has advised dozens of organizations, from Fortune 500 companies like SAP, to startups and non-profits, and even to the US Marines. This is your step-by-step guide that will teach you: - What employee engagement is (it does not mean happy or satisfied) - How engagement directly drives sales, profits, and even stock price - The secret recipe for making anyone feel engaged - How to quantify engagement, even if you have no budget - 7 questions to ask that will identify your engagement weakness - What to say to facilitate a team meeting on engagement - A communication system that ensures rapid, two-way flow of information - How to make your strategic vision memorable and "sticky" - How to implement a complete engagement plan in only 8 weeks! Being a great leader-one who drives massive passion, commitment and engagement-is within your reach. Follow the step-by-step plan in Employee Engagement 2.0 and prepare to be a great place to work.

     Every great novel and movie follows a common narrative pattern known as the Hero’s Journey. In this book, for the first time at such level of detail, independent writers can have a look into the Hollywood’s manual on how to create a classic. Make no mistake about it: This is not just another popular take on the subject. This is it. All the 195 plot milestones found in the greatest stories of all times are outlined here—clearly, exactly, concisely. If you are writing a novel or a script, don’t run with disadvantage: Step into this mythical landscape and follow your favorite heroes along The Ultimate Hero’s Journey, as you discover the master structure of timeless storytelling.

    In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    today. An essential reference for all teachers, educational leaders, and policymakers at all levels, the book is organized and written in a style that is accessible to all, even those with little or no knowledge of the legal issues in education.

     I’m going to show you examples, rock solid proof, that unknown authors used the keyword phrases in this book to rank higher than superstar authors like J.A. Konrath or Barry Eisler. You can start getting visibility today because...This Book Marketing Guide Answers The Most Critical Question You Face As A Fiction Writer:What keyword phrases should I use for my novel? I’m not going to show you how to find them. I’m going to tell you what they are. This Kindle selling book is quite literally an encyclopedia of keyword phrases that buyers type into Amazon’s search engine when they try to find books in your genre. It’s your biggest challenge answered: Discoverability.Writing a Young Adult novel? Click on the “Young Adult” link in this Kindle selling book and it’ll take you to a list of keyword phrases people use to find YA books. Writing a thriller? A romance? Same thing. My team of researchers pulled the keyword phrases directly out of Amazon’s “Leading Indicators.” Special Bonus! They include Amazon’s “Relative Importance” ranking, which shows you which keyword phrases are more likely to lead to a sale. Get excited! This is your ticket to huge sales! Inside This Kindle Publishing Guide You Will Find The Most Effective Keyword Phrases For Books In: • Romance- Christian- Contemporary- Fantasy & Futuristic- Historical Romance- Paranormal- Romantic Suspense- Time Travel- Vampires- Westerns • Fantasy- Alternative History- Contemporary- Dark Fantasy- Epic- Historical- Paranormal- Urban • Mystery & Thrillers- Crime- Mystery- Police Procedurals- Thrillers• Horror- Dark Fantasies- Occult- Ghosts• And...- Science Fiction- Action Adventure- Contemporary Fiction- Erotica- Literary Fiction- Historical Fiction- Christian Fiction- Gay & Lesbian- Medical- Men’s Adventure- Sea Adventures- Sports- War How To Sell More Books On Amazon, Part Two. Every book buyer goes through nine decision points on their way to a purchase. Will they click on your cover? Read your book description? Click on “Look Inside? Wince at your price? Read your reviews? I’m going to show you how you can influence each of the nine decision points so they result in a sale. This includes how to:• Come up with clever, must-click titles.• Create mesmerizing covers.• Write a book description that ignites click lust. • Use HTML to format your book description.• Use the “look inside!” Feature to clinch the sale.• Set the right price for your book.• Get reviews that jump-starts sales.About Michael AlvearWhen I published my first books on Kindle, I’d check my anemic sales and let out a string of cuss words that made my dog blush. Then I developed my Attract•Engage•Convert strategy and sales took off.

    Inspired by insights gained from more than 450 programs conducted with all types of organizations, the authors of SACRED COWS MAKE THE BEST BURGERS show how corporations can kill off the sacred cows that are crippling them.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    The book provides practical suggestions gleaned from the experiences of the authors, together with those of other women who have successfully combined parenting with professorships. Professor Mommy addresses key questions--when to have children and how many to have; what kinds of academic institutions are the most family friendly; how true or not true are the beliefs that many people hold about academic life, and so on--for women throughout all stages of their academic careers, from graduate school through full professor. The authors follow the demands of motherhood all the way from infancy to the teenage years. At each stage, the authors offer invaluable advice and tested strategies for juggling the demands and achieving the rewards of an academic career and motherhood. Written in clear, jargon-free prose, the book is accessible to women in all disciplines, with concise chapters for the time-constrained academic. The book's conversational tone is supplemented with a review of the most current scholarship on work/family balance and a survey of emerging family-friendly practices at U.S. colleges and universities. Professor Mommy asserts that the faculty mother has become and will remain a permanent fixture on the landscape of the American academy. The paperback edition features a new preface that brings the book into conversation with Sheryl Sandberg's Lean In and Anne-Marie Slaughter's "Why Women Still Can't Have It All," as well as a new afterword providing specific suggestions for institutional change.

      The real-life scandals of Hollywood’s personalities rival any drama they bring to life on the silver screen. This book provides 365 daily doses of high and low crimes, fraud and deceit, culled from Tinseltown’s checkered past.   Whether it’s the exploits of silent-era star Fatty Arbuckle, the midcentury misdeeds of Frank Sinatra and Marilyn Monroe, or the modern excesses of Lindsay Lohan, this calendar of Hollywood transgressions has a sensational true tale for every day of the year. It’s an entertaining and sometimes shocking trip down memory lane filled with sneaky affairs, box-office bombs, and careers cut short—sometimes by murder. It shows that the drama doesn’t end when the credits roll.

    Fish and Wildlife Service. In August 1992, she accepted an assignment that forever changed--and endangered--her life. She posed as a big-game hunter in Alaska in order to infiltrate an international ring of poachers out to kill the biggest and best of that state's wildlife.A Hunt for Justice recounts her dramatic story--a story she was not legally permitted to write about until her retirement in 2004.

    Benson’s goal with this memoir is to help patients and their loved ones get through surgery and recovery with knowledge and humor. Robby Benson wrote the book to “help readers and their families deal with all kinds of illnesses – it’s not heart specific. As baby boomers, our parents, and now our friends, loved ones and contemporaries are dealing with life-changing diagnoses – it’s a new chaos in our lives that we have to deal with. I hope to make readers laugh when at times it seems the events in our lives are overwhelming.”

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    This book has a very specific purpose: to help songwriters find better rhymes and use them more effectively. Rhyme is one of the most crucial areas of lyrics writing, and this guide will provide all of the technical information necessary to develop your skills completely. The exercises and worksheets help experienced writers take a fresh look at their techniques, and prevent novices from developing bad habits. Use this book to start writing better than ever before!