Book picks similar to
The Practice of Public Relations by Fraser P. Seitel
public-relations
business
communication
non-fiction
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds - 2007
Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover
M: Marketing
Dhruv Grewal - 2007
This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.
Making the Team: A Guide for Managers
Leigh L. Thompson - 1999
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.
The Power Of Influence
John C. Maxwell - 1996
Maxwell, provides you with the power you need to think bigger and bolder thoughts, live with healthier and more positive attitudes, influence the lives of others for the better, and lead with excellence. He mixes the insights of great thinkers with the timeless truth of scripture, and then adds his own astute observations to deliver a maximum dose of motivation.
The Secret Language of Leadership: How Leaders Inspire Action Through Narrative
Stephen Denning - 2007
It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book's lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents--anyone who is setting out to the change the world.
Negotiation
Roy J. Lewicki - 1985
A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.
Develop Your Assertiveness
Sue Bishop - 1996
But being assertive does not mean being aggressive. By standing up for yourself, responding well to difficult situations and giving and receiving criticism constructively, you will gain the respect and like of others. Sue Bishop outlines ways to deal with problem people, think positively and build self-confidence. Practical activities help readers measure progress and reach their goals.
Leadership Skills: Essentials of Leadership and the Skills Required to Lead Effectively
Sheryl Sandberg - 2014
To become an effective leader in whatever leadership role or capacity, there are leadership qualities or leadership characteristics you need to lead effectively. Communication skills and negotiating skills may be just some of the qualities of a good leader. In this book, the author shares some of the most powerful insights that will help you to become a visionary and inspiring leader in whatever spectrum of leadership. Leadership Skills: Essentials of Leadership and the Skills Required to Lead Effectively Tags: leadership skills, leadership, lead, leader, leaders, leading, effective leadership, leadership qualities, leadership characteristics, business leadership, women in leadership, john Maxwell, creativity, decision making, making ideas happen, leadership styles, inspiring people, inspiring leaders, leadership advice, leadership development, leadership training, good leadership skills, leadership quotes, leadership definition, effective leadership skills, good leadership qualities, inspiring action, women's leadership, on leadership, situational leadership, leadership books, best leadership books, books on leadership, qualities of a good leader, qualities of a leader, team leader skills, managerial skills, communication skills, team leadership, leadership traits, visionary leadership, leadership academy, transactional leadership, authentic leadership, educational leadership, adaptive leadership, leadership vs management, time management
Interpersonal Communication: Relating to Others
Steven A. Beebe - 1996
Fueled by the authors' conviction that skills inform principles; principles inform skills, Interpersonal Communication: Relating to Others maintains a careful balance between theoretical and skills-oriented material. This book integrates a key emphasis on diversity with examples drawn from a variety of age and ethnic groups and special boxes that focus on gender and diversity issues. A chapter on intercultural communication supplements this integral material by relating it to the other-oriented approach
Understanding Pathophysiology
Sue E. Huether - 2008
The most current information on the mechanisms, manifestations, and treatments of disease are clearly and concisely presented. Accessible writing, numerous illustrations in full-color, and complete and separate treatment of pediatric pathophysiology are the hallmarks of this popular and respected text. The new third edition features extensively revised and updated content and an enhanced art program.The book is divided into two parts. Part One presents the general principles of pathophysiology, including cell injury and repair; genetics; fluids and electrolytes, acids and bases; immunity, inflammation, and infection; stress; and cancer. Part Two is organized by body system, and for each system it covers normal anatomy and physiology, alterations of function in adults, and alterations of function in children.• Complete but concise coverage provides a thorough discussion of general pathophysiology and specific disease processes. • Outstanding full-color art program illustrates normal anatomy and physiology, disease processes, and clinical manifestations of disease. • Pediatric content is presented in 9 separate chapters to provide thorough coverage of how disease processes specifically affect children. • Health Alert boxes present brief discussions of new research, diagnostic studies, preventative care, treatments, or other developments related to health or specific diseases. • Quick Check questions appear at the end of major sections of text and are designed to promote critical thinking. Suggested answers to the questions are found on the CD companion included with the text. • Risk Factor boxes illustrate how certain risk factors are associated with specific diseases. • Did You Understand? chapter summaries provide students with a comprehensive review of the major concepts presented in each chapter. • Aging content is identified with a special icon within the adult chapters. • Algorithms are used throughout the text to illustrate normal and compensatory physiology and pathophysiology. • Key terms are boldface in text and listed with page numbers at the end of each chapter for easy reference and chapter review.• Approximately 250 new full-color drawings have been added. • An Introduction to Pathophysiology included in the front matter defines pathophysiology — and related terms such as etiology and epidemiology — and explains why it is important. • Extensive updates, based on the most current research, have been made throughout the book. • To reflect the latest developments, the Biology of Cancer chapter has been completely rewritten. • Several chapters, including Fluids and Electrolytes, Acids and Bases and Alterations of the Reproductive Systems have been extensively edited.
News Reporting and Writing
Brian S. Brooks - 2005
Effectively combining their knowledge as practicing journalists and experienced instructors, The Missouri Group teaches students the reporting and writing skills they need to become effective journalists. This edition includes new coverage of online journalism, public relations writing, and the many uses of new technology in the classroom and at work.
Electronic Commerce
Gary P. Schneider - 1999
ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.
Exploring Psychology in Modules
David G. Myers - 1990
Exploring Psychology, Sixth Edition, in Modules includes all the features and up-to-date content of the current edition of Exploring Psychology organized into 45 modules. It is accompanied by its own expansive variety of media and supplements similar to the Exploring Psychology package, also reorganized to match the modular format. This is NOT a brief version of Psychology, Seventh Edition, in Modules. Rather, this text is a MODULARIZED version of Exploring Psychology, Sixth Edition.
Technology in Action: Complete
Alan Evans - 2004
For introductory courses in computer concepts or computer literacy often including instruction in Microsoft Office.A Computer Concepts Text Focused on Today’s Student!Technology in Action engages students by combining a unique teaching approach with rich companion media.