It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    He wants them to dream big.In his revelatory yet utterly practical new book, Bob takes you on a life-proven journey to rediscover your dreams and turn them into reality. Based on his enormously popular Dream Big workshop, Bob draws on a lifetime of living and dreaming large to help you reach your larger-than-life dreams. In Dream Big he shows how to• learn to define clearly your dreams for yourself,• identify the obstacles holding you back,• come up with a specific plan for reaching goals, and• develop the tools that will help you act on the plan.Dream Big is the only book you need to uncover the wild and exciting dream for your life you’ve hidden from yourself--and help you take the steps necessary to achieve it.

    Writing can even help you understand what you want. In this book, you will read stories about ordinary people who witnessed miracles large and small unfold in their lives after they performed the basic act of putting their dreams on paper. Klauser's down-to-earth tips and easy exercises are sure to get your creative juices flowing. Before you know it, you'll be writing your own ticket to success. You Can Find the perfect mate Buy your dream house Get a great new job Wake up happier Travel the world Have a better relationship with your teenage son

    From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen--a nationally sought-after life coach--crystallizes what's behind these invisible, undermining habits. With each chapter, she kicks women's gears out of autopilot and empowers them to create happier, more fulfilling lives. Powerfully on-the-mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch-points of awareness.

    With burns on one hundred percent of his body, O’Leary mustered an almost unimaginable amount of inner strength just to survive the ordeal. The insights he gained through this experience and the heroes who stepped into his life to help him through the journey—his family, the medical staff, and total strangers—changed his life. Now he is committed to living life to the fullest and inspiring others to do the same.An incredible and emotionally honest account of triumph over tragedy, On Fire contains O’Leary’s reflections on being that little boy, the life-giving choices made then, and the resulting lessons he learned. O’Leary very clearly shares that without the right people providing the right guidance, at the right time, he never would have made it through those five months in the hospital, let alone the years that followed as he struggled to regain mobility, embrace his story, and ignite clarity of his life’s purpose.On Fire encourages us to seize the power to choose our path and transform our lives from mundane to extraordinary. Once we stop thinking solely on the big moments in our lives, we can begin to focus on those smaller opportunities that tend to pass us by. These are the events—the inflection points in our lives—that can determine how we feel about life now, where we are headed in the future, and how many lives we can impact along the way. We can’t always choose the path we walk, but we can choose how we walk it. Empowering, inspiring, remarkably honest, and heartfelt, O’Leary’s strength and incredible spirit shine through on every page.

    A new science is emerging that empowers all human beings to create the reality they choose. In Breaking the Habit of Being Yourself, renowned author, speaker, researcher, and chiropractor Dr. Joe Dispenza combines the fields of quantum physics, neuroscience, brain chemistry, biology, and genetics to show you what is truly possible.Not only will you be given the necessary knowledge to change any aspect of yourself, you will be taught the step-by-step tools to apply what you learn in order to make measurable changes in any area of your life. Dr. Joe demystifies ancient understandings and bridges the gap between science and spirituality. Through his powerful workshops and lectures, thousands of people in 25 different countries have used these principles to change from the inside out. Once you break the habit of being yourself and truly change your mind, your life will never be the same!

    What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.

    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

    According to longtime Wall Street technology strategist Caroline Arnold, the “big push” strategy of the New Year’s resolution is designed to fail, because it broadly pits our limited willpower stores against an autopilot of entrenched behaviors and attitudes that is far more powerful. To change ourselves permanently, we need to focus our self-control on precise behavioral targets and overwhelm them. Small Move, Big Change is Arnold’s guide to turning broad personal goals into meaningful and discrete behavioral changes that lead to permanent improvement. Providing scores of engaging real-world examples and new scientific findings, she shows us that while the traditional resolution promises rewards on a distant “someday,” microresolutions work because they reward us today by instantly altering our routines and, ultimately, ourselves.

    Along the way you’ll reaffirm your ultimate purpose, define your most important goals, and take concrete steps to make them happen. A practical guide for businesspeople or anyone who wants to be an elite operator in life, this book will teach you how to:• Lead from the front, so that others will want to work for you• Practice front-sight focus, the radical ability to focus on one thing until victory is achieved • Think offense, all the time, to eradicate fear and indecisiveness• Smash the box and be an unconventional thinker so you’re never thrown off-guard by chaotic conditions• Access your intuition so you can make “hard right” decisions• Achieve twenty times more than you think you canBlending the tactics he learned from America’s elite force with lessons from the Spartans, samurai, Apache scouts, and other great warrior traditions, Mark Divine has distilled the fundamentals of success into eight powerful principles that will transform you into the leader you always knew you could be. Learn to think like a SEAL and take charge of your destiny at work, at home, and in life.

    Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personal relationships become enduring sources of happiness? How can I avoid compromising my integrity—and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.

    Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo.Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

    In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a bible for success in life and work based on a single principle: fear nothing.With intimate stories from 50 Cent's life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin, as well as examples of others who have overcome adversity through understanding and practicing The 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

    Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you’re speaking up in a meeting, pitching a client, or walking into a job interview.   In Steal the Show, New York Times best-selling author Michael Port draws on his experience as an actor and as a highly successful corporate speaker and trainer to teach readers how to make the most of every presentation and interaction. He demonstrates how the methods of successful actors can help you connect with, inspire, and persuade any audience. His key strategies for commanding an audience’s attention include developing a clear focus for every performance, making sure you engage with your listeners, and finding the best role for yourself in order to convey your message with maximum impact.  Michael Port is one of the most in-demand corporate speakers working today. His presentations are always powerful, engaging, and inspirational. And yes, audiences always give him a standing ovation.

    Phil Show regular: an inspiring, invigorating program to help you examine where your life is now. Determine once and for all who you want to be and where you want to go, and live authentically and happily forever.There is a pervasive belief in society that people can't change, not really. That is absolutely 100% untrue. If people couldn't change, I'd still be penniless and addicted to drugs. If people couldn't change, everyone would basically be doomed. I've seen people overcome all odds. People change. They did. You can.Life coach Mike Bayer, a gentle giant with an easy but focused manner, has helped all kinds of clients, from pop artists to athletes to top level business executives to families in refugee camps, to ordinary people like you and me. With care, subtlety, and a series of important, but tough questions, he inspires and directs people to transform their lives by empowering them to break free of destructive patterns. As a mental health specialist, a personal development coach, and an all-around crisis agent, Coach Mike has seen the damage we can do to ourselves. He understands our struggles intimately, because he's faced-and overcome-his own.Now, as a member of Dr. Phil McGraw's core team and a show regular, Coach Mike will be bringing his knowledge and experience to millions across America. As a teaching tool for the 2019 season, this book will empower Dr. Phil's guests, and in turn viewers, to confront their fears, acknowledge what is holding them back, and break through to live a passionate and authentic life to the fullest.Coach Mike has quietly become one of the biggest names in mental health in the country-a behind-the-scenes superstar quietly making our lives and world better. His unparalleled passion for helping people, and a desire to make mental health care as mainstream as going to the gym is what brought him to the attention of Dr. Phil. With this book, Coach Mike's simple yet powerful tools are ready for the mainstream, so that everyone can live the authentic life they truly desire and deserve. His brand of coaching teaches you manage your life from the inside out. His belief is once given the tools you can definitely learn to Star In Your Own Life. This book is a how to action oriented guide to becoming your own Life Coach!