You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Clinical "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Content covers human development, human behavior in the environment, diversity, addictions, assessment and diagnosis, treatment planning, clinical interventions, case management, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition: *demonstrates the application of different ethical paradigms (the ethics of justice, care, critique, and the profession) through discussion and analysis of real-life moral dilemmas that educational leaders face in their schools and communities;*addresses some of the practical, pedagogical, and curricular issues related to the teaching of ethics for educational leaders;*emphasizes the importance of ethics instruction from a variety of theoretical approaches; and*provides a process that instructors might follow to develop their own ethics unit or course.Part I provides an overview of why ethics is so important, especially for today's educational leaders, and presents a multiparadigm approach essential to practitioners as they grapple with ethical dilemmas. Part II deals with the dilemmas themselves. It includes a brief introduction to how the cases were constructed, an illustration of how the multiparadigm approach may be applied to a real dilemma, and ethical dilemmas written by graduate students that represent the kinds of dilemmas faced by practicing administrators in urban, suburban, and rural settings in an era full of complexities and contradictions. Part III focuses on pedagogy and provides teaching notes for the instructor. The authors discuss the importance of self-reflection on the part of both instructors and students, and model how they thought through their own personal and professional ethical codes as well as reflected upon the critical incidents in their lives that shape their teaching and frequently determine what they privileged in class.New in the Second Edition: *A completely new chapter emphasizing religious differences and presenting the contradictions between religion and culture;*A completely new chapter on testing, juxtaposing the paradox of accountability with responsibility;*Several new dilemmas focusing on higher education, recognizing that many educational leadership training programs include students with this focus; and*Changes throughout to update the text, including a discussion of recent scholarship in the field of ethical leadership.Ethical Leadership and Decision Making in Education: Applying Theoretical Perspectives to Complex Dilemmas, Second Edition is easily adaptable for a variety of uses with a wide range of audiences. It is equally valuable as a text for university courses related to the preparation of educational leaders and as a professional reference for aspiring and practicing administrators, teacher leaders, office personnel, and educational policy makers.

    But why not gain all these in your life? And, how would you go about balancing them all out? One book can give you all the answers : How To Win Your Day. Inside the pages of How To Win Your Day,details on how to conquer each day in your life with more peacefully, embrace your victories and challenges with gratitude,use your will power to overcome those challenges and accomplish all of this with the right attitude. How To Win Your Day can help you take actionable steps to living a better, more fulfilling and successful life. You will also learn: How to create more peaceful and productive days, simply by establishing a proper sleep pattern; How to kill the very foes that impede you from your success with sheer will power; How changing your daily habits can improve your health and your life. How our Attitude plays a very important role in our journey towards success. The power of Just One Step. The most important thing how our Family plays an important role in our professional success. By learning how to manage all the activities we will indirectly learn how to manage our time and give the extra time to the one we love. It might be our family or our passion. And finally what are the problems author faced, while implementing the things told in the book and how he overcame those problems. Along with well thought out advice, tried and true techniques, keen insight into what makes up a day in our lives, as well as dozens of positive affirmations, How To Win Your Day touches all the areas of our life helping to maintain balance in every area of our life. It also includes a FREE Guided Meditation which helps you to have right connection between your body and mind. How To Win Your Day aspires to guide you through trials and tribulations, help see you to your personal best self and get you to the next level of achievement. But, you must be willing to learn these ways and steps, in order to gain the strength you need to claim your success. And, this inspiring book can and will show you how. How To Win Your Day is an answer to your many problems, a guide to your success and a blueprint for a life well lived. Download now and live each day with more confidence and happiness. Scroll to the top of the page and select the buy button.

    You will have more fun and less stress in your life. It will assist you in achieving whatever goals you have set for yourself in your life. It will assist you in handling those major challenges we all experience in life. This book will even inspire you to learn more about our world and universe. How can I promise all these benefits? Because I have been using these concepts for over ten years, and I can report these successes from direct knowledge and experience. But this is a self-help guide, so that means that it requires active participation on your part. What you are going to read in this book is unique information that you have never seen before! This book is for people of all faiths and beliefs -- the only requirement is a basic belief in angels.

    Accomplishing big goals is even harder, and trying to grow a business or pursue a great big goal while raising kids feels almost impossible! This book is for those of us who are mixing motherhood with other passions. We are raising babies while working tirelessly at an enormous goal. We are playing with preschoolers while pursuing our passions. It is difficult enough to manage a home and love on our children without adding impossible dreams to the mix. But we know you can do it, and this book can help! As a mamapreneur, being productive in the home is just as important as being productive with your business. The two go hand in hand because we juggle the kids, the home, and the business all day long. Using our time wisely in one area inevitably helps the other areas as well. We don't have the luxury of a 9-5 schedule where we can work exclusively on our business or big dream. Many of us are choosing to stay home with our kids and build our dream business in the snatches of time we find between carpools, bottles, and play dough. Others of us still work a traditional 9-5 job, so our margins in the hours-off must be balanced wisely to have time for our families as well as time to pursue other passions. The exhaustion of a 9-5 job fuels the fire for building a business where we can be our own boss. As moms, it's not possible to simply cross the home-front off the list and move on. Meals, laundry, and cleaning can't be put off indefinitely. Our families are more pleasant when they are fed, clean, and not living in filth. We get it. We live there. We've drawn from our own experiences, trials, and errors when writing this book. We type not from corner offices and conference rooms but from crusty couches and crumb-filled kitchens. We've gathered the best tips from other moms in the trenches too. So you'll hear not only what works for us, but what works for them too. This book is full of strategies used by real moms that help them to be as productive as possible in their day-to-day lives. When used together, these strategies will give you the margins you need to pursue your biggest passions instead of letting another year pass by wondering, "what if..."

    Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.

    This short, free guide breaks down what an author platform is, exactly, and what it should contain—and what you can safely skip, so you can focus on writing more books. Authors are told to “build a platform,” or “get their name out there”—advice which is vague as it is useless. Following will show you precisely how to build your author platform, walking you through every step involved so that you can build a real platform, a proper, sustainable readership, and build a career as a writer.

    

    Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    Born in the village of Skhvitori (Imereti region of western Georgia) on June 9, 1840, to a prominent Georgian aristocratic family; his father was Prince Rostom Tsereteli. Following an old family tradition, Akaki Tsereteli spent his childhood years living with a peasant’s family in the village of Savane. He was brought up by peasant nannies, all of which made him feel empathy for the peasants’ life in Georgia. He graduated from the Kutaisi Gymnasium in 1852 and the University of Saint Petersburg Faculty of Oriental Languages in 1863. The young adult generation of Georgians during the 1860s, led by Chavchavdze and Tsereteli, protested against the Tsarist regime and campaigned for cultural revival and self-determination of the Georgians. He is an author of hundreds of patriotic, historical, lyrical and satiric poems, also humoristic stories and autobiographic novel. Akaki Tsereteli was also active in educational, journalistic and theatrical activities.

    Drinking this simple drink is only one of the many ways, all outlined in The Ultimate pH Solution, that you can change your body's pH and ward off disease. Too much acid in your blood can cause a host of health problems, but with cutting-edge, medically sound research, this indispensable guide offers an easy-to-follow plan and simple lifestyle changes that will help you kick acid and stay healthy.The Ultimate pH Solution also includes real-life success stories of people who have overcome disease and lost weight by balancing their pH levels, along with 50 recipes for delicious pH-powerful dishes. Learn why high-protein diets may be harmful to your health, why eating dairy may not help you avoid osteoporosis, and how to lower the acid levels in your body for optimal health.