YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    As such, I believe that it is of value to anyone who is interested in understanding accounting, from high school students to undergrads to MBAs to business executives." – Professor Paul Healy, Harvard Business SchoolFor anyone who has struggled with accounting comes this quick read like no other. Using a breakthrough visual system called Color Accounting™ this best-seller makes learning accounting easy. The book engages you in the story of an ambitious man being taught accounting and business by his wise grandfather. The parable brilliantly simplifies how accounting and business truly work, in such a way that anyone can really ‘get it’. Color Accounting strips away obscure detail and jargon – leaving you to focus on the essence of what you really need to know.You will literally see how accounting works in the many colorful diagrams that lead you through the setting up and running of a business - clarifying principles that you can apply to your own life and workplace. By reading The Color Accounting Parable you will learn to read and interpret Balance Sheets and Income Statements with confidence. Plus you will learn how to avoid 5 fatal mistakes that business owners often make. The authors are two certified accountants who worked for the largest accounting firm in the world. They draw on their experiences teaching at some of the most reputable universities, corporations, banks, law firms, not-for-profit organizations and government agencies in the United States and around the world.

    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"

    The first time the killer thought he had succeeded, and he left Stacy bleeding in her bed. But a few minutes later he must have heard her moaning and returned to her upstairs bedroom. This time he approached the bed, pointed a .22 caliber rifle at her young face, and pulled the trigger again. Then he left.Later that morning, Memorial Day, May 25, 2005, the Logan County Sheriff would declare it a rampage. According to Sheriff Henry, 18-year-old Scott Moody lived on a family farm with his mother and sister; his grandparents lived nearby. The night before his high school graduation something snapped, and Scott went on a shooting spree. He murdered his two grandparents, his mother, a high school classmate who had spent the night after a graduation party, his girlfriend, and then he turned the rifle on himself, committing suicide. He thought he had killed his 15-year-old sister, but she was life-flighted to a hospital in Columbus where she remained in critical condition. Sheriff Henry declared the mystery solved: “It was horribly tragic, a murder/suicide case.”Three days later, Stacy woke up in intensive care. When asked by the county coroner to explain what happened – clearly expecting her to say that her brother, Scott, had shot her – Stacy, in a weak, distressed voice said something else. It was an older man with gray hair, wearing a blue shirt, someone she had never seen before. And then, once again – what everyone suspected but were afraid to publicly talk about – was the Logan County Sheriff’s Office really corrupt?After Stacy was released from the hospital, Detective Jon Stout wanted to interview her in private, away from the influence of her father and stepmother. On a Sunday afternoon he took 15-year-old Stacy in his unmarked cruiser to a shaded parking lot behind the county children services building. It was there he coerced her into taking off her clothes, playfully handcuffing her to the steering wheel, and then forcibly having sex with her. It was only a matter of time before wrongful death actions were filed against Scott’s estate. That’s when Scott’s father, wanting to remove the stigma of his son’s reputation, hired outside experts, who easily refuted the idea that Scott had been the shooter. People in the community knew all along what had happened. The sheriff’s office was corrupt. Underage sex and illicit drugs had finally raised their ugly heads.

    Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

    Designed as a pocket guide for convenience, this book contains the Personal Guide section of the large "Reference Guide for Essential Oils" plus the Vita Flex Feet Chart, the Auricular Emotional Therapy Chart, and other summary information. It is the perfect pocket guide to using pure, therapeutic quality essential oils and other commercially available products that contain pure essential oils. Revised and expanded, with new navigation guides and information on hundreds of health and wellness conditions plus the latest research findings, it is one of the most comprehensive and concise books of its kind on the market today. Comprehensive information about pure, therapeutic quality essential oils in a readily accessible, reference guide format. The new 2012 Edition is revised and expanded, with more information than ever before, new navigation aids, and research findings from a host of published studies. The latest edition of the Quick Reference Guide for Using Essential Oils includes: Photo illustrations for the Raindrop Therapy techniques Photo illustrations and Hand Chart for the Vita-Flex technique This book is bound with a plastic spiral binding. This type of binding is very durable and allows the pages to lie flat-facilitating the use of this book during the application of oils. TABLE OF CONTENTS Quick Reference Guide for Using Essential Oils Basic Information Personal Guide(over 600 health related topics) Appendix Bibliography Index

    Now you can study at the office, on a plane or even in your car with RMC’s portable and extremely valuable Hot Topics PMP® Exam Flashcards—in hard copy or audio CD format. Over 300 of the most important and difficult to recall PMP® exam-related terms and concepts are now available for study as you drive, fly or take your lunch break. Order them both! This product is aligned with the PMBOK® Guide Third Edition (2005).

    this is one of those rare books that will change your beliefs - and in doing so will change your life. tHE ANt AND tHE FERRARI offers readers a clear, navigable path through the big questions that confront us all today. What is the meaning of life? Can we be ethical beings in today's world? Can we know if there is life after death? Is there such a thing as Absolute truth? What caused the Big Bang and why should you care?

    Suddenly, every aspiring PM wanted a fast-talking, sharp-thinking ad man on their team to help dazzle voters. But what were the consequences of their fixation with the snappy and simplistic? Sam Delaney embarks on a journey to expose the shocking truth behind the general election campaigns of the last four decades. Everything is here - from the man who snorted coke in Number 10 to the politician who fell in love with her own ad exec, from the fist-fights in Downing Street to the all-day champagne binges in Whitehall offices. Sam Delaney talks to the men at the heart of the battles - Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Dark, revealing and frequently hilarious, Mad Men and Bad Men tells the story of how unelected, unaccountable men ended up informing policy - and how the British public paid the price.

    

    Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim

     Let me test my presumption with a preview of four these ‘old’ stories. If I told you there was once a west coast sex cult with dozens of young girls, single ladies, and married women, who all fornicated with one well-endowed “prophet,” and he occasionally found it necessary to carry-out bondage S&M sessions here and there, you may not be surprised at all. But what if that sex cult began in 1903 and ended in 1906 with a couple of murders and suicides, does that sound like anything you have read about before? Or, how about a cheater who murders his inconvenient wife, disassembles her over a fifteen hour period, then puts her bones in the same stove he cooks breakfast for his sons before sending them off to school? If that doesn’t surprise you, perhaps the ending will–but you’ll have to find out for yourself. In ‘The Dandy and the Squire,’ a smooth-talking peacock from Kentucky visits his northern ‘cousins,’ and charms three of the women into his bed. He’s a big time operator who talks fancy, dresses fancy, and tells great stories of his days as an adventurer, riverboat gambler, and sharp-minded deal maker. He’s so smooth, he’s able to murder the patriarch’s son, make him look like the bad guy, and marry the boy’s tender-hearted sister before the Yankees get wise to his lies. Good thing, too, because he had also talked the father into giving him the family farm. Chapter Five is the stranger-than-fiction story of ‘Shoebox Annie.’ During the early 20th Century, this trollish-looking woman introduced her freakish-looking son to a life of crime. Their decade’s long spree of lyin’, cheatin’, and stealin’ led them to become America’s first mother and son team of serial killers. They were so good at disposing of bodies, none of their four victims have ever been found. If ‘old’ stories sound boring to readers of contemporary true crime, I hope this book will change minds, and fully reveal just how wicked and decadent our ancestors were. And deadly. Volume II in the Vintage True Crime Stories series is a wrecking ball that smashes to pieces that phrase, “The Good Old Days.” Maybe you will believe me when you get to the last page.

    We start off in Japan as he’s about to board the cargo ship, and throughout the book flash back to times spent in Amsterdam, Bucharest, Kathmandu, Bangkok and the likes. “I wish I could have written a book this awesome.” – Jack Kerouac Expect plenty of taboo topics, tales of dating misadventures, and honest takes on places like India and Iran. If you like the Momentos series on Niall’s blog, you’ll absolutely love this book. FAQ’s Q. How long is the book? A. 36,506 words on 133 pages. You can read through the whole thing in about three hours. Q. What route did you take from Ireland to Peru? A. Ireland > England > Netherlands > Germany > Switzerland > Austria > Hungary > Romania > Turkey > Iran > UAE > India > Nepal > India > Thailand > Cambodia > Laos > Vietnam > China > Hong Kong > China > Vietnam > Laos > Thailand > Laos > China > South Korea > Japan > Peru Q. Is there a surprise ending? A. Yes, but I’m going to ruin it for you right now: In the last chapter I reveal that I’ve never actually left Ireland, and have been fooling everyone with my photo and video editing skills for years. Suckers! Q. Did Jack Kerouac really say that about your book? A. Um, no. He died thirteen years before I was born. So I kinda lied. Sorry. I hope we can still be friends. Here’s a real testimonial to make amends… “This shit be tight, yo!” – Marco Polo Q. Is there an audio version of the book? A. Yes. You can buy it via my website: http://ndoherty.com/books/cargo/ Q. Are there cargo ship sound effects to go with the audio version of the book? A. I think you can hear a toilet flush at the end of chapter ten. That’s about as good as it gets. Q. Why don't you fly? Sounds dumb. A. It is pretty stupid, and I don't recommend it, but I explain my motivation in the book.