Hiking Glacier and Waterton Lakes National Parks, 4th: A Guide to the Parks' Greatest Hiking Adventures


Erik Molvar - 2012
    Veteran hiker Erik Molvar provides all the information you need to get the most out of hiking this International Peace Park with its glistening glaciers, scenic lookouts, peaceful lakes, and remote wilderness.Look inside to find: Hikes suited to every abilityMile-by-mile directional cuesElevation profilesGPS coordinates for all trailheads and backcountry campsitesAn index of hikes by category—   from easy day hikes to hikes   to waterfallsInvaluable trip-planning    information, including local   lodging and campgroundsFull-color photos throughoutFull-color GPS-compatible   maps of each trail

Instastyle: Curate Your Life, Create Stunning Photos, and Elevate Your Instagram Influence


Tessa Barton - 2018
    Plus it's packed with insightful analytics and handy business tools to help you elevate your social media presence to the next level.Create, connect with others, and share the way you see the world! Whether your passion is fitness, fashion, food, or anything in between, you can turn that passion into a business, inspire others, and meet amazing people. Learn from Tezza (@tezzamb) and her friends how to tell compelling visual stories on the fastest growing social media platform, with topics including photography tips, brand engagement strategies, and advice for finding management.InstaStyle is a must-have guide for a booming industry, full of beautiful imagery and easily understood guides to help you achieve your Instagram goals. You'll learn how you can create an immediately recognizable grid aesthetic and showcase your life while remaining true to your personal brand.With contributions from successful influencers, you'll be inspired to curate category-specific content to share with the Insta-universe. Hear from: * @emily_luciano - fashion* @travel_inhershoes - travel* @thewoodenskillet - food* @xandervintage - beauty* @amberfillerup - family* @alexajeanfitness - fitness* @annemariebarton - interior design* @designbyaikonik - flat lays and products

The Plain & Simple Guide to Music Publishing: Foreword by Tom Petty


Randall Wixen - 2005
    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

The King of New Orleans: How the Junkyard Dog Became Professional Wrestling's First Black Superhero


Greg Klein - 2012
    JYD became a legend in the Big Easy, drawing huge crowds to the Superdome, a feat no other wrestler ever came close to. In 1980, he managed to break one of the final colour barriers in the sport by becoming the first black wrestler to be made the undisputed top star of his promotion. This biography aims to restore JYD to his deserved place in the history books by looking at his famous feuds, the business backstories, and the life of the man outside the ring. The King of New Orleans recounts the story of how an area known for racial injustice became the home of wrestling’s most adored African-American idol. A remarkable tale of a man still remembered on the streets of New Orleans and in the hearts of pro wrestling fans.

Click: What Millions of People are Doing Online and Why It Matters


Bill Tancer - 2008
    As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

The Media Training Bible: 101 Things You Absolutely, Positively Need To Know Before Your Next Interview


Brad Phillips - 2012
    

37 Ways to BOOST Your Coaching Practice: PLUS: the 17 Lies That Hold Coaches Back and the Truth That Sets Them Free!


Steve Chandler - 2015
     Remember what coaching's really about. It's about looking for ways to touch the soul, and having someone's life change. Coaching simply can't be sold like other things are sold. And that turns out to be good news. Once you begin practicing true connection, you become successful. In 37 Ways to BOOST Your Coaching Practice, Steve Chandler shows just what steps to take - and the 17 lies to avoid - to give your prospective clients a powerful experience of the work you do. Learn to fill your practice by moving beyond coaching-as-a-concept. Creating clients happens one coaching conversation at a time, one true connection at a time.

The Gilmore Girls Companion


A.S. Berman - 2010
    However, unlike Buffy, little has been published about what went on behind-the-scenes of Gilmore Girl. Until now. The Gilmore Girls Companion provides the first detailed account of the creation of this groundbreaking series, based on dozens of exclusive interviews with the actors and behind-the-camera talent who brought Stars Hollow to life.

Unmarketing: Stop Marketing. Start Engaging.


Scott Stratten - 2010
    We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.Shows how to create a mindset and systems to roll out a new, 21st century marketing approach Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)


Dave Kerpen - 2011
    In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business


Josh Bernoff - 2010
    Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important--how can you lead them?We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched.In Empowered, Forrester's Josh Bernoff--coauthor of the pioneering book Groundswell--and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company.The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions.Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:- Statistical analysis of the 16% of customers who account for 80% of the online influence- The four-step IDEA process to transform customer-facing service, marketing, and mobile applications- A tool to score HERO projects on value and effort, to offer guidance on which projects to support- The HERO index: A scorecard of the industries and departments with the most--and the fewest--HEROes- Roadmaps for collaboration systems that stimulate and support HERO innovation- The game plan for IT's new role as a key partner in technology ideas throughout the company- Dozens of case studies and examples from firms in every industry, from retail to business servicesArmed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them--it's your choice. Empowered will help you make the right decision.

The Lost Message of Paul


Steve Chalke - 2019
    We need to begin with the ideas that informed Paul’s worldview and culture. Our goal is simple – to see things the way he saw them rather than the way we see them.· What if the whole idea of ‘original sin’ was never part of Paul’s thinking at all? · What if the idea that we are saved by faith in Christ, as Luther so strongly argued, was based on a mistranslation of Paul’s words, and even more seriously on a misunderstanding of Paul’s thinking? Was Luther – and Calvin who followed him – simply terribly wrong?‘The tragedy,’ writes Steve Chalke, ‘is that over the centuries the Church has time and again failed to communicate, or even to understand, the core of Paul’s message. Although Paul has often been presented as the champion of exclusion, he was the very opposite. He was the great includer; a revolutionary who saw a new inclusive world dawning and gave his life to help bring it in.’ Steve Chalke MBE is a Baptist minister, founder and leader of the Oasis Charitable Trust, and author of more than 50 books.

Benoit: Wrestling with the Horror that Destroyed a Family and Crippled a Sport


Steven Johnson - 2007
    In June 2007 Benoit committed suicide after killing his wife and son, and the media coverage surrounding this event—as well as the facts of the case and its effects on professional wrestling—are all extensively addressed. Benoit’s life prior to and during his pro wrestling career is examined, as is his significant impact on the wrestling world and widespread popularity. This close-up look at one of pro wrestling’s greatest and most lamented figures also presents the place of his tragedy in the darker side of wrestling’s history.

Adland: A Global History of Advertising


Mark Tungate - 2007
    Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunities afforded by digital media -- podcasting, text messaging, and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in international advertising, including Tom Bernadin, CEO of Leo Burnett; Jean-Marie Dru, President and CEO of TBWA Worldwide; and John Hegarty, Chairman of BartleBogleHegarty. Exploring the roots of the advertising industry in New York and London, and going on to cover Western Europe and the emerging markets of Eastern Europe, Asia, and Latin America, Adland offers a comprehensive examination of a global industry and suggests how it is likely to develop in the future.

The Solo Traveler's Handbook


Janice Leith Waugh - 2011
    It's a how-to manual with travel literature. It will help you venture out with confidence to discover yourself as you discover the world!