You, Inc.: The Art of Selling Yourself


Harry Beckwith - 2007
    Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

Heroic Living: Discover Your Purpose and Change the World


Chris Lowney - 2009
    Each of us has a special purpose in life—do you know what yours is? In Heroic Living, best-selling author and former investment banker Chris Lowney combines the proven practices of Ignatian spirituality with his business expertise to help each of us discover our mighty purpose in life and develop a personal life strategy to achieve it.By merging Ignatian Spirituality with astute business knowledge, Lowney provides the tools and strategies needed to make practical, long-term life changes that move us away from our fractured, compartmentalized lives and toward the satisfaction and wholeness that each of us desires so deeply.

The Millionaire Morning


Lewis Howes - 2017
    The Morning Mindset, Habits, and Routines of Millionaires!

The Win Without Pitching Manifesto


Blair Enns - 2010
    The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

The McKinsey Way


Ethan M. Rasiel - 1999
    --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT. Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming. --Paul H. Zipkin, Vice-Dean, The Fuqua School of BusinessIt's been called a breeding ground for gurus. McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as In Search of Excellence author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.When Fortune 100 corporations are stymied, it's the McKinsey-ites whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task: How McKinsey recruits and molds its elite consultants; How to sell without selling; How to use facts, not fear them; Techniques to jump-start research and make brainstorming more productive; How to build and keep a team at the top its game; Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey; How to get ultimate buy-in to your findings; Survival tips for working in high-pressure organizations.Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Innovation and Entrepreneurship: Practice and Principles


Peter F. Drucker - 1985
    A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today' s economy and marketplace.

TransForm: Dramatically Improve Your Career, Business, Relationships, and Life: One Simple Step at a Time


Jeff Haden - 2014
    It provides concrete, practical, real-world ways that anyone can increase personal productivity, improve professional relationships, achieve goals, become a better leader, develop both personally and professionally... and become remarkable. You'll notice I didn't solicit a bunch of testimonials. Or have friends and family write reviews. What other people -- even notable people -- think about a book is interesting but ultimately irrelevant. All that matters is what you think... and I think you'll find at least five things you can start doing differently in less than fifteen minutes. The book is broken down into 10 sections: 1. Happiness 2. Goals 3. Success 4. Personal Development 5. Personal Productivity 6. Professional Relationships 7. Leadership 8. Praise 9. Entrepreneurship 10. Remarkable Want to improve your life? Want to be more successful and happier? I promise you can.

Money-Making Mom: How Every Woman Can Earn More and Make a Difference


Crystal Paine - 2015
    The nuts and bolts of how to make more money from home are revealed in clear steps that can be immediately and easily put into practice.But more than just a how-to book for earning extra income, The Money-Making Mom is a challenge to dream big and create a pathway for life. Paine offers examples and insights about what "finding your purpose" can look like in family, career, and service to others. Readers will find inspiration and hope for a life that’s more than “just getting by,” one driven by vision and the freedom to bless others generously.

Strengthsfinder 2.0 from Gallup and Tom Rath: Discover Your CliftonStrengths


Don Clifton
    All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents. In its latest national bestseller, StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment, language of 34 themes, and much more (see below for details). While you can read this book in one sitting, you'll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever. Available exclusively in StrengthsFinder 2.0: (using the unique access code included with each book) * A new and upgraded edition of the StrengthsFinder assessment * A personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month, and year * A more customized version of your top five theme report * 50 Ideas for Action (10 strategies for building on each of your top five themes)

Your Next Five Moves: Master the Art of Business Strategy


Patrick Bet-David - 2020
    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

No More Excuses: The Five Accountabilities for Personal and Organizational Growth


Sam Silverstein - 2009
    Accountability is a way of thinking.  Those who achieve greatness know true accountability makes all the difference between success and failure. Based on extensive interviews with accountable leaders—from Fortune 500 CEOs to Hall of Fame athletes—No More Excuses identifies the five accountabilities of successful people and organizations. These tenets encourage accountability in others and performance at the highest level. When you willingly accept and embrace the five accountabilities, you encourage accountability in others and empower your teams to achieve at the highest level. The result is an organization focused on its fundamental values and committed, at the individual level, to achieving critical strategic goals. Whether you’re a business owner, a top executive, or a team leader, accountability starts with you and trickles down to everyone else. If you want to build an organization that achieves its goals and beats the competition it’s time for No More Excuses.

#Girlboss


Sophia Amoruso - 2014
    Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school— a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.' to 'In the New York Times bestseller that the Washington Post called "Lean In for misfits," Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.'

This is Service Design Thinking: Basics – Tools – Cases


Marc Stickdorn - 2010
    Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knwoledge, experience and passion together to create this book. It introduces service design thinking in a manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

Playing Big: Find Your Voice, Your Mission, Your Message


Tara Mohr - 2014
    Mohr’s work helping women play bigger has earned acclaim from the likes of Maria Shriver and Jillian Michaels, and has been featured on the Today show, CNN, and a host of other media outlets.   Sheryl Sandberg’s Lean In gave many women new awareness about what kinds of changes they need to make to become more successful; yet most women need help implementing them. In the tradition of Brené Brown’s Daring Greatly, Playing Big provides real, practical tools to help women quiet self-doubt, identify their callings, “unhook” from praise and criticism, unlearn counterproductive good girl habits, and begin taking bold action.   While not all women aspire to end up in the corner office, every woman aspires to something. Playing Big fills a major gap among women’s career books; it isn’t just for corporate women. The book offers tools to help every woman play bigger—whether she’s an executive, community volunteer, artist, or stay-at-home mom.   Thousands of women across the country have been transformed by Mohr’s program, and now this book makes the ideas and practices available to everyone who is ready to play big.

Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World


Russell Brunson - 2017
    Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.