Modern Management


Samuel C. Certo - 1992
    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

Business Driven Information Systems


Paige Baltzan - 2006
    The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Subjects Matter: Exceeding Standards Through Powerful Content-Area Reading


Harvey Daniels - 2014
    This book is about making those encounters as compelling as we can make them." -Harvey "Smokey" Daniels and Steven ZemelmanWe are specialists to the bone-in science, math, social studies, art, music, business, and foreign language. But now, the Common Core and state standards require us to help our students better understand the distinctive texts in our subject areas. "Nobody's making us into reading teachers," write Smokey Daniels and Steve Zemelman, "but we must become teachers of disciplinary thinking through our students' reading."If this shift sounds like a tough one, Subjects Matter, Second Edition is your solution. Smokey and Steve, two of America's most popular educators, share exactly what you need to help students read your nonfiction content closely and strategically: 27 proven teaching strategies that help meet-and exceed-the standards how-to suggestions for engaging kids with content through wide, real-world reading a lively look at using "boring" textbooks motivating instruction that's powered by student collaboration specifics for helping struggling readers succeed.Subjects Matter, Second Edition enables deep, thoughtful learning for your students, while keeping the irreverent, inspiring heart that's made the first edition indispensable. You'll discover fresh and re-energized lessons, completely updated research, and vibrant vignettes from new colleagues and old friends who have as much passion for their subjects as you do."We'll be using methods particular to our fields as well as engaging reading materials that help students understand and remember our content better," write Smokey and Steve. "We can realize that vision of the light going on in kids' heads and maybe fill them with enthusiasm about the amazing subject matter that we have to offer. Sound good? Let's get to work." Read a sample chapter from Subjects Matter, Second Edition.

Contemporary Marketing


Louis E. Boone - 2007
    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

International Business: The Challenge of Global Competition [With Access Code]


Donald A. Ball - 1990
    Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing - a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM - an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the market which features access to CESIM. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Cambridge IGCSE Business Studies


Karen Borrington - 2002
    Endorsed by Cambridge International Examinations for the revised Cambridge IGCSE Business Studies syllabus. It has been written for the revised Cambridge IGCSE (0450) and Cambridge O Level Business Studies (7115) syllabuses, for first teaching from 2013. Reinforces understanding through a variety of activities and discussion points Provides examination preparation with revisions questions and summaries throughout Written in accessible language, but with plenty of detail for top-grade students

Principles of Information Systems


Ralph M. Stair - 1992
    The overall vision, framework, and pedagogy that made the previous editions so popular has been retained, making this a highly comprehensive IS text. Accomplished authors Ralph Stair and George Reynolds continue to expose their readers to clear learning objectives that are reinforced by timely, real-world business examples and hands-on activities. Regardless of their major, students can use this book to understand and practice fundamental IS principles so that they can function more efficiently and effectively as workers, managers, decision makers, and organizational leaders.

Calculus: The Classic Edition


Earl W. Swokowski - 1991
    Groundbreaking in every way when first published, this book is a simple, straightforward, direct calculus text. It's popularity is directly due to its broad use of applications, the easy-to-understand writing style, and the wealth of examples and exercises which reinforce conceptualization of the subject matter. The author wrote this text with three objectives in mind. The first was to make the book more student-oriented by expanding discussions and providing more examples and figures to help clarify concepts. To further aid students, guidelines for solving problems were added in many sections of the text. The second objective was to stress the usefulness of calculus by means of modern applications of derivatives and integrals. The third objective, to make the text as accurate and error-free as possible, was accomplished by a careful examination of the exposition, combined with a thorough checking of each example and exercise.

Electronic Commerce


Gary P. Schneider - 1999
    ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace.

Microsoft Project 2010 Step by Step


Carl Chatfield - 2010
    With Step By Step, you set the pace-building and practicing the skills you need, just when you need them! Topics include building a project plan and fine-tuning the details; scheduling tasks, assigning resources, and managing dependencies; monitoring progress and costs; keeping projects on track; communicating project data through Gantt charts and other views.

The Philosopher's Way: Thinking Critically about Profound Ideas


John Chaffee - 2004
    Paperback ISBN-9780205776993 Used only one semester. no writing or highlight. ship fast

Kellogg on Marketing


Alice M. Tybout - 2000
    This is a must-have marketing reference.

Special Education in Contemporary Society: An Introduction to Exceptionality


Richard M. Gargiulo - 2002
    Blending theory with practice, the book helps pre-service and in-service teachers develop the knowledge, skills, attitudes, and beliefs they'll need to construct learning environments that make it possible for all students to reach their potential.

International Business: The Challenges of Globalization


John J. Wild - 1999
    "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab!myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

The Midas Touch - 99 Pages To Acquire The Art Alchemy & Forge Champions


Sheetal Nair - 2020
    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.