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Enchantment: The Art of Changing Hearts, Minds, and Actions
Guy Kawasaki - 2011
It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.
Vanabode: Travel and Live Forever on $20 a Day
Jason Odom - 2009
Author Jason Odom and his wife Kelly have traveled over 700,000 miles in 15 years enjoying the sumptuous beauty of pristine national parks and the exciting nightlife of big cities like San Francisco and Las Vegas. Vanabode shows you how to earn a living working in some of the most exciting places in the United States like national parks and state recreational areas, how to sleep safely and comfortably in your own bed every night; how to eat better than you ever have, how to cook for free without electricity, fire or fuel; how to get rid of all our current debt and regain your freedom; and most importantly - how you can do it forever if you want. Do you want to travel for 3 months? How about 3 years? Vanabode shows you how down to the tiniest detail and you do NOT need to make any expensive purchases to make it happen. The Vanabode sales page states "I will show you how to safely travel ANYWHERE in the United States, sleep in your own luxurious clean bed every night, have a hot bath every day, eat fresh delicious meals, and experience incredible adventures for $20 a day. You will never feel neglected, bored or uncomfortable. I promise to show you how to sleep better than you ever have, how to get the time you want and need to relax or pursue your favorite hobby, how to eat healthier, and how to travel to new exciting destinations of your choosing forever. For those that don't have any savings or retirement income I include a list of more than 30 legitimate easy ways to earn money while traveling all over the country. You need this book if any of the following apply to you: if you are so bored with your lifestyle that you don't feel like you're living at all, if you have household expenses so great that you never get ahead or get to do anything fun, if you would like to happily camp, travel or live anywhere on $20 a day, if you are retired and want to keep a house but still travel cheaply, if you would like to downsize from a large RV to save money and time while adding destinations, if you have children you would like to travel and camp easily and cheaply with, if you would like to take time off work to write a book, recover from a tragedy, or change your life, if you are a foreign tourist coming to the U.S. for a long holiday, if are you a survivalist who wants to live off the grid, if you want to disappear and leave your past behind, becoming invisible escaping creditors or stalkers, if you are heading for divorce, blaming your marriage instead of your life, for the boredom killing you, if you want to run your own mobile business? Readers thoughts on Vanabode follow: "I've been motorhome traveling for 14 years and I've never seen anything like this" Brandon in Florida; "If you want to travel a lot, and do it cheaply, this is the only way I see to do it", Percy; "This is absolutely the best money I have ever spent on a practical show me how to do it book" Maggie, professor at a Florida Community College; "If enough people get a grasp on this book the housing recovery will really be far off. I mean after reading Vanabode who needs a house?" Donald; "I was stunned when I saw his list of all the places I could work, without experience, while camping." Sandra; "Lots of pictures that show you exactly what he is talking about. Love it!" Wayn; "If you believe life is more than a 2 week vacation once a year then this book is your ticket out, at least it was for me". NEW THIRD EDITION! Contains 60% more pictures and 22% more content. More on these subjects vandweller, vehicle dwelling, van dwelling, living in vehicle, living in van, rv, travel, camp, explore, road, adventure, fun, offgrid, cheap, live, retire, early, quit, work, travel, vacation, van, motorhome, camper, travel trailer, disappear,
The Art of War for Small Business: Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu
Becky Sheetz-Runkle - 2010
At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership--all play equally significant roles, making Sun Tzu's teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent . . . for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu's wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book's 12 timeless lessons reveal how to: ● Choose the right ground for your battles ● Prepare without falling prey to paralysis ● Leverage strengths while overcoming limitations ● Strike competitors' weakest points and seize every opportunity● Focus priorities and resources on conquering key challenges ● Go where the enemy is not ● Build and leverage strategic alliances Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.
Doing Business by the Good Book: 52 Lessons on Success Straight from the Bible
David L. Steward - 2004
Steward founded his company, Worldwide Technology, Inc., on a shoestring budget and borrowed money, well aware of the high-risk nature of the venture he was undertaking. Despite the fact that he was a novice entrepreneur, he was certain he would succeed. Steward believed intensely that God wouldn't let him down.Doing Business by the Good Book shares the inspiring lessons culled straight from the Bible, that Steward used to build his privately held billion-dollar company into a global information technology enterprise.
To Be or Not to Be Intimidated?: That Is the Question
Robert J. Ringer - 2002
In candid terms the book explains what intimidation is, why you become intimidated, and how you can avoid the mental lapses that can cause even the most successful people to sometimes fall victim to intimidation.
Financial Peace University And Total Money Makeover Complete 2009 Home Study Kit By Dave Ramsey W/ Dvds Cds Books
Dave Ramsey
The (7L) The Seven Levels of Communication: Go From Relationships to Referrals
Michael J. Maher - 2010
In (7L) The Seven Levels of Communication, Michael J. Maher tells the inspiring story of real estate agent Rick Masters who is suffering through a down market when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Step by step he learns to change the way he interacts with his clients and begins to focus on people instead of numbers. Yet with each new success comes a new challenge and Rick soon realizes that if he is to fully utilize the lessons of the (7L), he must be willing to change himself as well as his business. He soon learns, however, that the rewards for doing so are far greater than he had ever imagined. (7L) shows Rick how to build a more profitable business and a more fulfilling life in the process. (7L) is available now at www.7LBook.com/Pre.
Why Sell Tacos in Africa?: 16 life-changing business strategies you can use anywhere, from the man who turned $400 into $200 million
Paul Oberschneider - 2016
There is no A-to-Z path, and there are no magic beans that will carry you upward overnight. Have you ever wondered how to start, scale up, build teams, and flourish in an uncontested market? I can tell you. I did it. In 1992, I landed in Estonia with $400 in my pocket. There, I discovered a truth that changed my life and the way I conducted business: You can make a lot of money as an entrepreneur by moving decisively in blue-sky markets - markets where you face very little competition and the tide can carry you to riches.Over the next decade and a half, I built a portfolio of businesses worth $200 million. Now, I want to share the paths that led me to success, passing on my knowledge to you. In Why Sell Tacos in Africa? I explain sixteen principles that allowed me to drive such tremendous growth. May you, too, find a blue-market and watch your business soar.
Marketing Outrageously: How to Crank Up Your Revenue by Staggering Amounts
Jon Spoelstra - 2001
Arguing that risk-taking is the key to marketing success, the high- powered sports marketer recommends high-octane execution of bold ideas to pump life into a lifeless campaign.
You Must Write a Book: Boost Your Brand, Get More Business, and Become the Go-To Expert
Honoree Corder - 2016
“As a first-time author this book made a huge positive impact on my ability to write and publish my own book.” –Amazon Customer THE SINGLE BEST TOOL EVERY ENTREPRENEUR NEEDS TO BUILD, BOOST, AND GROW THEIR BUSINESS. Beyond technology, software, social media networks, even advertising and marketing campaigns, the biggest and best tool you’ll ever have in your belt is a business book with your name on the cover. Authority and Credibility—Nothing establishes your authority faster or better, making it easier to attract investors, clients, and customers. Brand recognition—Nothing makes your name and your brand easier to recognize, giving you greater reach with no additional overhead. The ultimate business card—We’re hard-wired to hold on to books, to keep and care for them, and to share them with others. When’s the last time someone did that with your business card? You Must Write a Book introduces you to these concepts and digs further—revealing not only the benefits of how a book can help you to build and grow your business and your brand, but how you can put your ideas on the page. You’ll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a champ Marketing plans—both for your book, and using your book to market yourself and your business You’ll also learn from the masters—gain insight from some of the most advanced thinkers in publishing, so that you can skip level one and build from their success. Get in on the wisdom from thought leaders such as Hal Elrod, Bryan Cohen, Pat Petrini, J.A. Huss, Steve Scott, James Altucher, Kevin Tumlinson, and many more. Honorée Corder is the author of Tall Order!, Prosperity for Writers, and many more volumes, and Hal Elrod’s business partner in The Miracle Morning series. She is a coach and consultant working with high profile entrepreneurs and businesses, guiding them into some of the best decisions they’ve ever made. In You Must Write a Book, she has culled together some of the finest examples of publishing and marketing wisdom available, from some of today’s most successful and influential masters. IF YOU ARE LOOKING FOR A SINGLE TOOL TO ACHIEVE NEXT-LEVEL SUCCESS, PICK UP YOUR COPY OF ‘YOU MUST WRITE A BOOK’ RIGHT NOW!
The Sales Bible: The Ultimate Sales Resource
Jeffrey Gitomer - 1994
Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:How to make sales in any economic environment Twenty-five ways to get that most-elusive appointment Top-down selling How to fill the sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time This book is everything its title claims to be
Roses Have Thorns
Beverley A. Hughesdon - 1992
But it is there she is given a chance: for a brief, magical interlude in her otherwise harsh existence Amy finds joy in her new position as a lady’s maid. It seems as though her future might finally be assured. But Amy's introduction to the glittering Warminster family comes with its price: it's not long before Amy loses her innocence, and in the most cruel way imaginable. Subsequently caught in a horrid feud between a father and son, she is trapped between the pull of love and duty.Betrayed and alone, Amy is left facing a heartbreaking choice…
A poignant and passionate love story from the author of Song of Songs, this is perfect for fans of Diney Costeloe and Margaret Dickinson.
Praise for Roses Have Thorns “Good, long, satisfying… full of detail and good characterisation” Bella
Oola: Find Balance in an Unbalanced World
Dave Braun - 2013
Oola is a "state of awesomeness." When your life is balanced and growing in the 7 key areas of life (Fitness, Finance, Family, Field, Faith, Friends, and Fun).Oola reads more like a collection of kick-butt anecdotes and sincere stories that just happen to have meaningful messages. Co-authors Dave Braun (The OolaSeeker) and Troy Amdahl (The OolaGuru) have been there and done that.Kurt Warner, NFL MVP, wrote the foreword. "What I have been seeking, and what I believe everyone is seeking ... in an OolaLife." Mark Victor Hansen (the "Chicken Soup for the Soul" co-author) says, "Oola is happy inspiration!" Oola has received glowing reviews from top authors, pro athletes, musicians, industry leaders, and Olympians.Need 7 more reasons to read this book:1. Learn the three simple steps to balance and grow your life in an unbalanced world.2. Uncover what blocks you from the life of your dreams and what can get you there faster.3. Find out what you can learn from a drunken Thai monkey, a black Ninja, and zebra-striped underwear.4. Why no matter what you have done or have failed to do, you deserve a better life.5. Become inspired to take the steps, reach your milestones, and achieve your OolaLife.6. Discover the 7 key areas of life you must balance and grow.7. Unlock the secrets to taking your life to the next level.
The Tiny MBA: 100 Very Short Lessons about the Long Game of Business
Alex Hillman - 2020
Please find the Paperback or Kindle-compatible Ebook at stackingthebricks.com/tinymba/You don't need an MBA or fancy investors to succeed in business. Use the 100 ideas in this tiny book to evaluate your current situation: your advantages, your relationships, your potential choices, and the most likely outcomes.BONUS! If you enjoy The Tiny MBA and want to go deeper on the topics lessons and themes in the book, check out the Tiny MBA Podcast Tour with the author! In each episode, Alex visits with the host of a different podcast or livestream to dig deeper into that hosts favorite pages of the book, and explore specific examples or stories rooted in these lessons.Check it out now at stackingthebricks.com/podcast/ and subscribe to get new episodes every week.