Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:* How to shape your idea and create a title* Ways to get to know the market and competition* Tips on writing an effective outline, query letter, and sample chapter* The art and science of fiction and nonfiction book proposals* How ten actual proposals (included here) were successfully sold to publishers--and why""A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top.""--Frederic W. Hills Vice President, Simon & Schuster""This book will take writers to the highest level of proposal writing and success.""--Roger Cooper Quality Paperback Book Club""If you want your proposal to ignite a busy editor's interest, read this book.""--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books

    The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:- Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.- A small, profitable business can be worth much more than a large business surviving on its top line.- Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    A Writer’s Book of Days is a compilation of all that she’s learned from getting together to write with other people. She says, “the book came about because I saw the difference ongoing, regular practice could make in a writer’s life.” Practice makes perfect, and this book makes practice easy by providing writers and would-be writers with stimulating topics, helpful instruction, monthly guidelines, dozens of inspiring quotes, writerly lore, and tips for special writing sessions such as marathons, cafe writing, and other ways to make the work of writing more creative and fun.

    Stone, a former assistant professor at the U.S. Military Academy at West Point, draws on his experience as novelist, writing instructor, and military officer to help get you and your writing into tip-top shape.This boot-camp-in-a-book includes 101 carefully crafted drills designed to show you how to:Identify and develop story ideas with laser-like perceptionCreate realistic "alpha" characters who can take charge of any sceneKnow what motivates your protagonist's enemy so that you can amp up the conflictOutline your story to avoid sneak attacks from flawed plot twistsDodge the land mines of bad writing like Deadly Modifier Buildup (DMBU)Triage your scenes to ensure a thorough and precise revision processPlus, there's a twelve-week boot camp battle plan that you can use to stay the course and finish your novel.Novelist's Boot Camp provides you with all the ammunition you need to approach your work with dedication, confidence, and skill. Now, report for duty and start writing that bestseller!

    Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers. Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help crystallize ideas, think outside the box, and communicate in a way that people simply “get”. In this book Dan Roam argues that everyone is born with a talent for visual thinking, even those who swear they can’t draw. Drawing on twenty years of visual problem solving combined with the recent discoveries of vision science, this book shows anyone how to clarify a problem or sell an idea by visually breaking it down using a simple set of visual thinking tools – tools that take advantage of everyone’s innate ability to look, see, imagine, and show. THE BACK OF THE NAPKIN proves that thinking with pictures can help anyone discover and develop new ideas, solve problems in unexpected ways, and dramatically improve their ability to share their insights. This book will help readers literally see the world in a new way.

    With its intuitive organization, you'll easily find appropriate words for children of various ages, and discover substitute words that might work even better.This comprehensive resource keeps you in touch with reading levels for today's kids, and saves you valuable research time by putting all the information you need in one volume. You'll find:- Lists of specific words that are introduced at seven key reading levels (kindergarten through sixth grade) - A thesaurus of those words with synonyms, annotated with reading levels - Detailed guidelines for sentence length, word usage, and themes at each reading level - A thorough explanation of guidelines for national standards on reading This new edition also addresses important timely topics of the day, such as disability issues and sensitivity to race, religion, and culture. Other new additions relate to divorce, the concept of death, space exploration, the internet, fantasy and science fiction, ethnic and cultural pride, and much more.With Children's Writer's Word Book, 2nd edition, you can rest assured you'll be able to address your young audience with a vocabulary and style they'll understand and enjoy--and improve your chances with children's publishers.

    A bestseller through six editions, Writing Fiction by novelists Janet Burroway and Elizabeth Stuckey-French explores the elements of fiction, providing practical writing techniques and concrete examples. Written in a tone that is personal and non-prescriptive, the text encourages students to develop proficiency through each step of the writing process, offering an abundance of exercises designed to spur writing and creativity. The text also integrates diverse, contemporary short stories in every chapter in the belief that the reading of inspiring fiction goes hand-in-hand with the writing of fresh and exciting stories.

    As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption.The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history.'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'

       As the creator of DanielleLaPorte.com--deemed “the best place online for kick-ass spirituality,” Danielle LaPorte’s straight-talk life-and-livelihood sermons have been read by over one million people. Bold but empathetic, she reframes popular self-help and success concepts:   : Life balance is a myth, and the pursuit of it is causing us more stress then the craving for balance itself. : Being well-rounded is over-rated. When you focus on developing your true strengths, you enter your mastery zone. : Screw your principles (they might be holding you back). : We have ambition backwards. Getting clear on how you want to feel in your life + work is more important than setting goals. It's the most potent form of clarity that you can have, and it's what leads to true fulfillment.

    It will help you understand how the genre works, the big do's and don't's - as well as giving you the inspiration and motivation you actually need to write. Written by a leading literary agent who knows what it takes to make it in this market, this book will give you the advice and tips you need to stand out. An essential book for anyone hoping to emulate the success and addictive qualities that characterize books like The Hunger Games, Twilight, Divergent and The Fault in Our Stars.

    From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent. And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories: Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globeSigning the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil CollinsFighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishmentSwimming two miles to safety during a violent storm off the coast of MexicoSelling Virgin Records to save Virgin AtlanticStaging a rescue flight into Baghdad before the start of the Gulf War . . .And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

    It offers a step-by-step action plan for harnessing the power modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns.Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're ready.Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedInDavid Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot and Eloqua, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies."The New Rules of Marketing & PR" offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

    She shows how you, too, can get terrific ideas for stories, invent great beginnings and endings, write sparkling dialogue, develop memorable characters—and much, much more. She advises you about what to do when you feel stuck—and how to use helpful criticism. Best of all, she offers writing exercises that will set your imagination on fire.With humor, honesty, and wisdom, Gail Carson Levine shows you that you, too, can make magic with your writing.

    Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.