Plenty of experts argue that anyone who wants to develop a skill, play an instrument, or lead their field should start early, focus intensely, and rack up as many hours of deliberate practice as possible. If you dabble or delay, you'll never catch up to the people who got a head start. But a closer look at research on the world's top performers, from professional athletes to Nobel laureates, shows that early specialization is the exception, not the rule.David Epstein examined the world's most successful athletes, artists, musicians, inventors, forecasters and scientists. He discovered that in most fields--especially those that are complex and unpredictable--generalists, not specialists, are primed to excel. Generalists often find their path late, and they juggle many interests rather than focusing on one. They're also more creative, more agile, and able to make connections their more specialized peers can't see.Provocative, rigorous, and engrossing, Range makes a compelling case for actively cultivating inefficiency. Failing a test is the best way to learn. Frequent quitters end up with the most fulfilling careers. The most impactful inventors cross domains rather than deepening their knowledge in a single area. As experts silo themselves further while computers master more of the skills once reserved for highly focused humans, people who think broadly and embrace diverse experiences and perspectives will increasingly thrive.

    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. -Mark Terry, President, Harman Pro Group A great read! Warren says it all in a way that's not only easy to understand, but even easier to implement. No need to ever read another book on this subject. -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success. -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level. -Raj Madan, corporate marketing executive, financial services industry

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    Your niece swears that no one expects thank-you letters anymore. Your father-in-law insists that married women have to take their husbands' names. Your guests plead that asking them to commit themselves to attending your party ruins the spontaneity. Who is right? Miss Manners, of course. With all those amateurs issuing unauthorized etiquette pronouncements, aren't you glad that there is a gold standard to consult about what has really changed and what has not? The freshly updated version of the classic bestseller includes the latest letters, essays, and illustrations, along with the laugh-out-loud wisdom of Miss Manners as she meets the new millennium of American misbehavior head-on. This wickedly witty guide rules on the challenges brought about by our ever-evolving society, once again proving that etiquette, far from being an optional extra, is the essential currency of a civilized world.

    Introverts gain energy and power through reflection and solitude. Our culture, however, is geared toward the extrovert. The pressure to enjoy parties, chatter, and interactions can lead people to think that an inward orientation is a problem instead of an opportunity. Helgoe shows that the exact opposite is true: Introverts can capitalize on this inner source of power. INTROVERT POWER is a groundbreaking call for an introvert renaissance, a blueprint for how introverts can take full advantage of this hidden strength in daily life. Supplemented by the voices of several introverts, Helgoe presents a startling look at introvert numbers, influence, and economic might. Revolutionary and invaluable, INTROVERT POWER includes ideas for how introverts can learn to: Claim private spaceCarve out time to thinkBring a slower tempo into daily lifeCreate breaks in conversation and relationshipsDeal effectively with parties, interruptions, and crowds QUIET IS MIGHT. SOLITUDE IS STRENGTH. INTROVERSION IS POWER.

    Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.

    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

    What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    . . . John Gottman has decoded the subtle secrets that can either enrich or destroy the quality of our ties with others.” Daniel B. Wile, Ph.D., author of After the Fight: Using Your Disagreements to Build a Stronger Relationship“John Gottman is our leading explorer of the inner world of relationships. In The Relationship Cure, he has found gold once again.”William J. Doherty, Ph.D., author of Take Back Your Marriage: Sticking Together in a World That Pulls Us Apart“When he says his five steps will help you build better connections with the people you care about, you know that they have been demonstrated to work.” E. Mavis Heatherington, Ph.D., professor of psychology, University of VirginiaFrom the country’s foremost relationship expert and New York Times bestselling author Dr. John M. Gottman comes a powerful, simple five-step program, based on twenty years of innovative research, for greatly improving all of the relationships in your life—with spouses and lovers, children, siblings, and even your colleagues at work. In The Relationship Cure, Dr. Gottman:* Reveals the key elements of healthy relationships, emphasizing the importance of what he calls “emotional connection”* Introduces the powerful new concept of the emotional “bid,” the fundamental unit of emotional connection* Provides remarkably empowering tools for improving the way you bid for emotional connection and how you respond to others’ bids

    Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to-- price and market your services-- avoid traps and find alternative approaches-- keep ahead of your clients-- create a special "consultant's survival kit"-- trade improvement for perfection-- negotiate in difficult situations-- measure your effectiveness-- be yourselfYou will also find straightforward advice on marketing your services, including how to-- find clients-- get needed exposure-- set just-right fees-- gain trustThe Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.

    It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation

    Social Skills: Simple Techniques to Manage Your Shyness, Improve Conversations, Develop Your Charisma and Make Friends In No Time is a pragmatic book written in a down-to-earth manner showing exactly how to develop your social skills. You can unlock your potentials by applying the tips shared in this book.In this book you will discover: Practical steps to help you overcome shyness How to boost your self-confidence Easy ways to influence and charm people Practical ways to keep your audience or listener engaged How to manage awkward social situations Conversation skills to make your interactions flow seamlessly If you are tired of vague tips on improving social skills, or if you have little or no improvement with the several other social skills books you have read in time past, this book will break the jinx. The methods in this book have been tested and they work, plain and simple.Get your copy today and learn how to put the magic back into your social interactions.

    And now it's even better. The current edition has chapters on influencing others, culture and gender, and interviewing. The chapter on listening now includes reciprocal listening for couples. Fair fighting has been rewritten to reflect recent research on anger management. Messages is an indispensable guide for anyone who wants to communicate more effectively. We highly recommended it for therapists who wish to provide a structured training program for their clients in specific communication skills.

    Here's a proven method that makes it not only considerably easier, but also much more effective for people on both sides of the conversation. Oren Sofer's method for effective communication is a unique combination of mindfulness with the modality called nonviolent communication (NVC), a method popular since the 1960s that is based on the belief that all human beings have the capacity for compassion and resort to violence or behavior that harms others only when they don't recognize more effective strategies for meeting needs. NVC provides those peaceful strategies. Oren's unique method for fostering peaceful--and effective--communication has three "steps" or components: (1) presence: bringing mindful awareness to the interaction, (2) intention: clarifying and setting a goal for the interaction, and (3) attention: learning to really hear and understand in a way that enables you to navigate the difficulties, express yourself clearly, and listen like it really matters--which it most certainly does. The steps are accompanied by many practical exercises, and in the course of this three-part training, readers will learn how to apply these skills to personal and social relationships with romantic partners, friends, colleagues, and family.