Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e

    Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

      Writing a college admissions essay is no easy task—but with college essay coach and New York Times contributor Alan Gelb’s accessible and encouraging step-by-step instructions, you’ll be able to write an honest, one-of-a-kind essay that really shines. Gelb’s ten-step approach has garnered great results for the students who have tried it, many of whom were accepted into their dream schools (Harvard, Brown, Yale, and more). This to-the-point handbook shows you how to identify an engaging essay topic, and then teaches you how to use creative writing techniques to craft a narrative that expresses your unique personality, strengths, and goals. Whether you’re an A-student looking for an extra boost or a less-confident writer who needs more intensive help, Gelb’s reassuring and concise guidance will help you every step of the way, from your initial draft to final revision. In the end, you will have a well-polished, powerful, and profound personal statement that you can feel proud of—a college essay that doesn’t feel “pre-fab,” but is a real reflection of your own individuality.

    Yin's bestselling text provides a complete portal to the world of case study research. With the integration of 11 applications in this edition, the book gives readers access to exemplary case studies drawn from a wide variety of academic and applied fields. Ultimately, Case Study Research and Applications will guide students in the successful design and use of the case study research method. New to this Edition Includes 11 in-depth applications that show how researchers have implemented case study methods successfully. Increases reference to relativist and constructivist approaches to case study research, as well as how case studies can be part of mixed methods projects. Places greater emphasis on using plausible rival explanations to bolster case study quality. Discusses synthesizing findings across case studies in a multiple-case study in more detail Adds an expanded list of 15 fields that have text or texts devoted to case study research. Sharpens discussion of distinguishing research from non-research case studies. The author brings to light at least three remaining gaps to be filled in the future: how rival explanations can become more routinely integrated into all case study research; the difference between case-based and variable-based approaches to designing and analyzing case studies; and the relationship between case study research and qualitative research.

    . . everything you need to master the most widely used management science techniques using Microsoft Excel is right here Learning to make decisions in today's business world takes training and experience. Cliff Ragsdale--the respected innovator in the field of management science--is an outstanding guide to help you learn the skills you need, use Microsoft Excel for Windows to implement those skills, and gain the confidence to apply what you learn to real business situations. SPREADSHEET MODELING AND DECISION ANALYSIS gives you step-by-step instructions and annotated screen shots to make examples easy to follow. Plus, interesting sections called The World of Management Science show you how each topic has been applied in a real company.

    The book focuses on the concepts of statistics with applications to the functional areas of business. It is rich in applications from accounting, finance, marketing, management and economics, covering data collection, tables and charts, probability, estimation, and more. For professionals, particularly managers, making financial analyses and decisions.

    Each chapter applies a different theory to case examples and - to provide continuity - to a fictitious client' constructed from many past clients of the authors.

    Many believe that it cannot be taught, and those who are successful in starting a business are born with something others do not have. Innovation-based entrepreneurship can be broken down into discreet behaviors and processes that can be taught to the intelligent, hardworking, people using this book.Eric Ries and Steve Blank were wrong; the road to a successful start-up is not just four steps. "Innovation Driven"" Entrepreneurship "breaks it down into 24 steps which include: Market segmentationQuantify the value propositionDefine your coreMap the process to acquire a paying costumerTest key assumptionsDevelop a product plan, and more.

    It covers every aspect of call center management - service level, forecasting, scheduling, resource calculations, metrics, quality, budgeting, reporting, strategy and key enabling technologies - in a format that is well-organized and easy to understand. The updated and expanded edition contains important new information, including: Trends in customer expectations; Best practices in performance reports and objectives; How to create an effective customer access strategy appropriate for today's environment; How to manage multichannel contacts with quality; New technologies, and how they're changing customer contact services; Improving the call center's strategic impact and ROI; New case studies and examples from Wells Fargo, Starbucks, Aetna and many others.

    Most undergraduates have to undertake some form of literature review which may be daunting, this book explains it in an clear, easy to understand format. Explanations are given as to why undertaking a literature review is undertaken. Summery sections at the end of each chapter allow the reader to reflect on what they have just read, allowing the information to sink in. This book should be on every university's recommended reading list." Kerry Davis, Student Nurse, University Campus Suffolk, UK" ""This book is fantastic! It gives a clear, concise guide to carrying out a literature review, which is of course a widely used formative assessment technique in a nursing program ... (it includes) in depth explanations and reasons as to how and why it is important to do a literature review ... the summary section at the end of each chapter is excellent, and allows the reader to review their understanding of what they're just read. Overall an excellent book which is a must for any student nurse!" Gem Smith, Student Nurse, Northumbria University, UK"""This book is superb. It explains the entire process of writing a literature review very clearly ... extremely helpful as the prospect of reviewing literature can be quite daunting." Vicky Bain, Student Nurse, University of Nottingham, UK"A comprehensive, easy to read guide which will help students to understand how to undertake a literature review, and how to use the resultant information effectively." Anne-Marie Warnes, University of Central Lancashire, UK"As a student, currently writing a literature review, I found this an extremely helpful book, which is invaluable in demystifying some of the more challenging elements, while at the same time providing clear, simple, appealing and appropriate guidance. This is a must have for undergraduate nursing students, and indeed all healthcare students embarking on such projects." Audrey Grace, Trinity College Dublin, Dublin, Ireland"This bestselling book is a step-by-step guide to doing a literature review in health and social care. It is vital reading for all those undertaking their undergraduate or postgraduate dissertation or any research module which involves a literature review.The new edition has been fully updated and provides a practical guide to the different types of literature that you may come across when undertaking a literature review. It includes: Examples of commonly occurring real life scenarios encountered by students Emphasis on the importance of setting a question at the very start of the project Advice on how to follow a clearly defined search strategy Details of a wide range of critical appraisal tools "Doing a Literature Review in Health and Social Care 2/e" is essential reading for students at all levels within the health and social care field - and a useful text for anyone new to reviewing and appraising evidence.

    This book contains student-friendly Study Tips, Clinical View boxes, and progressive question sets to motivate students to internalize and apply what they've learned.

    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    New for this year is Elizabeth Barrette's insightful introduction to thirteen magical stones that includes spells and rituals. You'll also find fun, fresh ways to celebrate the sacred seasons and enhance your practice-inspiring Sabbat musings (Ellen Dugan), tasty Sabbat recipes (Susan Pesznecker), and Moon rituals (Ember Grant). For spellwork, there's astrological information and daily colours. Also included are in-depth articles on good energy (Tess Whitehurst), cauldron magic (James Kambos), rainy day magic (Melanie Marquis), and many more.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.