As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a "soft" skill--it is the human edge that will make you unstoppable, irresistible, and irreplaceable--earning you that perfect rating, that fifth star.In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable--not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.In the knowledge age--the information economy--you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation.In Five Stars, you will also learn:-The one skill billionaire Warren Buffett says will raise your value by 50 percent.-Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.-Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

    It is guided by proven studies and research into the field of neuroscience by a world-class expert and shows readers how to rise above their natural limits.

    Ajit Varki and Danny Brower's "Mind over Reality" theory is poised to be one such idea-a concept that runs counter to commonly-held notions about human evolution but that may hold the key to understanding why humans evolved as we did, leaving all other related species far behind. At a chance meeting in 2005, Brower, a geneticist, posed an unusual idea to Varki that he believed could explain the origins of human uniqueness among the world's species: Why is there no humanlike elephant or humanlike dolphin, despite millions of years of evolutionary opportunity? Why is it that humans alone can understand the minds of others? Haunted by their encounter, Varki tried years later to contact Brower only to discover that he had died unexpectedly. Inspired by an incomplete manuscript Brower left behind, DENIAL presents a radical new theory on the origins of our species. It was not, the authors argue, a biological leap that set humanity apart from other species, but a psychological one: namely, the uniquely human ability to deny reality in the face of inarguable evidence-including the willful ignorance of our own inevitable deaths. The awareness of our own mortality could have caused anxieties that resulted in our avoiding the risks of competing to procreate-an evolutionary dead-end. Humans therefore needed to evolve a mechanism for overcoming this hurdle: the denial of reality. As a consequence of this evolutionary quirk we now deny any aspects of reality that are not to our liking-we smoke cigarettes, eat unhealthy foods, and avoid exercise, knowing these habits are a prescription for an early death. And so what has worked to establish our species could be our undoing if we continue to deny the consequences of unrealistic approaches to everything from personal health to financial risk-taking to climate change. On the other hand reality-denial affords us many valuable attributes, such as optimism, confidence, and courage in the face of long odds. Presented in homage to Brower's original thinking, DENIAL offers a powerful warning about the dangers inherent in our remarkable ability to ignore reality-a gift that will either lead to our downfall, or continue to be our greatest asset.

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

     Let's face it, you want certain things out of life -- financial rewards, personal fulfillment, and satisfying relationships. And now, with Anthony Robbins' groundbreaking program Live with Passion!, you can master your behavior, your emotions, your finances, your business, and your career. In Live with Passion!, you'll learn how to:Use 'Quality Quantifiers' to increase your desire for livingUse the power of paradox to launch your plans with confidence and certaintyReplace dormant resources with new assets that will improve the quality of your lifeInfuse your life with meaning and purpose Anthony Robbins will be there to help push you past your obstacles, achieve your goals, take consistent action on your ideas, and ultimately help you redefine and improve the quality of your entire life. So get started now and learn how to start living your life with more passion, more happiness, and more fulfillment than ever before!

    The Tao of Teaching is written in the same style as the Tao Te Ching, and gives examples from the classrooms of three present-day teachers whom the author feels embody Taoist wisdom and "student-centered" educational methods. The Tao of Teaching is a labor of love, containing many important insights by a talented and respected professional whose emphasis is on the students' contribution in a learning environment, whatever the context.

    Love Is Never Enough: How Couples Can Overcome Misunderstandings, Resolve Conflicts, and Solve Relationship Problems Through Cognitive Therapy

    (See Table of Contents.) This book gives you a "front-row seat" in following the accounts of people whose lives have been changed and whose dreams became reality by using their own inner power to change with NLP. Every reader is certain to find many topics of personal relevance. The authors include a step-by-step understanding of how each change occurred, that you can use for those areas in your life that you want to be different.Even though this book is written as an introduction, it takes you quickly into a great deal of depth. You'll find material here that isn't included in other books on NLP. The chapter on "Personal Timelines" for example, reveals how to easily uncover our individual ways of coding time, and how this sometimes forms the basis for our life struggles, and strengths. You'll learn how to gently shifting this inner coding can melt away difficulties and open up talents and gifts. Written by two of the earliest and most respected trainers in the field, the book carries an underlying attitude of heartfulness coloring the skillful guidance available here.From the Publisher: There is a new powerful and gentle approach to overcoming life's problems. Experience the accounts of people whose lives have been changed and whose dreams became realities by tapping their own inner power to change with NLP. Short for Neuro-Linguistic Programming, NLP is a new science that has studied how the mind works, with verifiable and sometimes astonishing results.NLP offers effective techniques for a wide range of problems including: unwanted habits, guilt, grief, weight loss, abuse criticism, shame, stage fright and phobias.NLP also offers way to enhance self-esteem, improve relationships, become more independent, create positive motivation, eliminate allergic responses, and promote self-healing.Take a moment and look through the contents of a chapter that interests you. Every case describes what happened with a client or workshop participant. If you are tired of settling for the way things are and want more in your life, want more for your family and those important to you, read this book.

    It is hard to think of a more valuable skill." --Peter Kaufman, CEO, Glenair Inc. Former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, directors and producers to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer as found, the strategies used to sell yourself and your ideas in Hollywood Hollywood not only work in other businesses, they often work "better." After taking over three thousand pitch meetings, Stephanie Palmer has seen what works, what doesn't, and has developed a system for helping people with good ideas get the attention and financing they deserve. This is important because of how technology and globalization have created exponential growth in the marketplace for ideas. If you can communicate your ideas concisely and effectively, you will have the edge no matter what industry you are in. Whether you intend to ask for a raise, sign a potential client, promote a new business, secure financing for a creative project, get sponsors for your charity walk or even ask someone on a date, GOOD IN A ROOM shows you how to: -Master the five stages of the face-to-face meeting-Avoid the secret dealbreakers of the first ninety seconds-Be confident in high-pressure situations-Present yourself better and more effectively than you ever have before GOOD IN A ROOM is a step-by-step guide to improving your performance in high-stakes meetings as well as in other areas of your professional life. You'll learn insider secrets, cutting-edge techniques, and how to construct winning presentations that persuade decision-makers. That's what being good in a room is all about.

    The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not necessarily about sending people into a hypnotic trance but just a way to move you from one perspective on an issue to another. By the book's end you will have the structures in place to make more money, attract more people and have more fun. Just some of the applications include: Managers: powerfully motivate your teams Leaders: inspire people to your vision Parents: protect and encourage your children Teachers: get your classes to commit to learning Coaches: build client confidence and commitment Sales Pros: obliterate objections and get to 'yes' Marketers: boost your response with compelling copy Couples: strengthen and build your relationship Singles: attract and impress potential partners Employees: manage your boss and gain promotions Customers: get your complaints handled properly Service Staff: turn angry customers into best friends Job Seekers: ace interviews and win the job you want All of us: get more of what you want from life What new opportunities open up to you when you can persuade others to do what you want, easily and effortlessly, in any situation? Acclaimed NLP trainer, Rintu Basu, has worked hard to devise this book so that you don't have to. As well as clearly laid-out chapters, examples and case studies, the whole book has been written using the very patterns you'll be learning. So, as you read and use your new skills, your conscious understanding and unconscious ability will continue to deepen.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    Dramatically increase your ability to sell by learning how to control the mind of your prospect using 30 psychological tiggers to motivate, influence and persuade.

    "The Art of Friendship" shows how making true connections can greatly enhance one's life. Seventy brief essays present simple but effective "rules of connecting" with action points to help you put each rule into practice in daily life. Woven throughout are personal anecdotes from the Horchows, sharing their experiences of friendship. Recognizing that friendships take many forms, the authors offer practical, proven advice that demystifies the process of making friends. The rules include: "How to create rapport-- even in a crowd""How to transform an acquaintance into a friend""When to e-mail, pick up the phone, send a note, or meet in person ""How to maintain long-term friendships ""--and even when it's time to quit"The book opens with a foreword by Malcolm Gladwell (author of "The Tipping Point") that explores the Horchows' special talent for making and keeping friends. Whether your goal is to start a new relationship or reinvest in a longstanding friendship, this inspiring book will reveal how you can build more meaningful connections in your life.

    This electrifying book explodes some of our unquestioned beliefs about children and parents and gives us a radically new view of childhood.Harris examines with a fresh eye the lives of real children to show that it is what they experience outside the home, in the company of their peers, that matters most. Parents don't socialize children; children socialize children. With eloquence and humor, Judith Harris explains why parents have little power to determine the sort of people their children will become. The Nurture Assumption brings together insights from psychology, sociology, anthropology, primatology, and evolutionary biology to offer a startling new view of who we are and how we got that way.

    If you have ever wondered why your boss ignored a suggestion that could save millions of dollars, or why you have the same argument again and again with your spouse, the answers are here. As well as the tools to do something about it.