Book picks similar to
Marketing Services: Competing Through Quality by Leonard L. Berry
marketing
business-general
leadership
marketing-comms
Coach the Person Not the Problem: A Simple Guide to Coaching for Transformation
Chad Hall - 2016
In this short eBook, master coach and trainer Chad Hall walks you through three levels of coaching: beginner, better and transformational. For each level, he provides a sense of where the coach focuses, the types of question the coach asks and what kind of results you can expect. He also offers guidance on two elements essential to coaching for transformation: how to add creativity to your coaching and what to do when the client expresses emotion.
It's Not Luck
Eliyahu M. Goldratt - 1994
Cash is needed and Alex Rogo's companies are to be put on the block. Alex faces a cruel dilemma. If he successfully completes the turnaround of his companies they can be sold for the maximum return: if he fails they will be closed down. Either way Alex and his team will be out of work. It looks like lose-lose, both for Alex and for his team. And as if he doesn't have enough to deal with, his two children have become teenagers. As Alex grapples with problems at work and at home, we begin to understand the full scope of Eli Goldratt's powerful techniques. It's Not Luck reveals more of the Thinking Process-techniques that consistently produce win-win solutions to seemingly impossible problems.
The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
Bob Nease - 2016
Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests—what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.Nease offers a set of powerful and effective strategies to change behavior, including:Require Choice—compel people to deliberately choose among options Lock in Good Intentions—allow people to make decisions today about choices they will face in the future Let It Ride—set the default to the desired option and let people opt out if they wish Get in the Flow—go to where peoples’ attention is likely to be naturally Reframe the Choices—set the framework people use to consider options and choices Piggyback It—connect the desired choice or behavior with something they already like or are engaged in Simplify . . . Wisely—make right choices frictionless and easy, make wrong choices more difficult And more.
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Tom Peters - 1994
The Tom Peters Seminar demonstrates Peters' unconventional analysis that challenges outdated corporate structures and demonstrates that in the 1990s, "imagination is the source of value in the economy." Peters' bold ideas vault business thinking beyond change--toward invention and revolution.
Captivology: The Science of Capturing People's Attention
Ben Parr - 2015
In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.
Thinkertoys: A Handbook of Creative-Thinking Techniques
Michael Michalko - 1991
But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different. With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.
Gamestorming: A Playbook for Innovators, Rule-breakers, and Changemakers
Dave Gray - 2010
But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.Overcome conflict and increase engagement with team-oriented gamesImprove collaboration and communication in cross-disciplinary teams with visual-thinking techniquesImprove understanding by role-playing customer and user experiencesGenerate better ideas and more of them, faster than ever beforeShorten meetings and make them more productiveSimulate and explore complex systems, interactions, and dynamicsIdentify a problem's root cause, and find the paths that point toward a solution
The Critical Thinker: The Path To Better Problem Solving, Accurate Decision Making, and Self-Disciplined Thinking
Steven Schuster - 2018
What did they do differently that made them so recognizable for their intellects? • They thought slowly and deliberately before making a snap judgment or decision • They questioned every fact and opinion (including their own) • They took the time to study the subject or object of their decision making to gather information before jumping to conclusions • They accepted and expected that human nature is ultimately biased and prone to make cognitive errors The Critical Thinker gives you a thorough description of the rules and principles of critical thinking practiced by Einstein, Plato and every great thinker in history. You will learn about the most important critical thinking principles as well as shortcuts to make better decisions in specific situations. These critical thinking principles will help your personal life, career, and friendships. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book. Critical thinking skills will improve your relationships and your financial life too. • Learn the main principles of critical thinking. • Train your cognitive muscles to think faster and jump to the best conclusions effortlessly. • Find the most rewarding options in any opportunity. • Don’t just attack symptoms, solve your problems once and for all. Become a lie and cognitive bias detector. The Critical Thinker is a fitting read for everyone who wants to improve their critical thinking skills. Regardless of your stage of life or field of work (business, education, healthcare, or student) you’ll find the book equally useful. • Become a more effective communicator with more impactful points. • Detect the thinking errors of larger groups or individuals. • Powerful questions to effectively self-assess. • Best practices to employ critical thinking principles in your life immediately. Improving your critical thinking skills will help you save time, filter out irrelevant information efficiently, and prioritize your resources to get the best results. It will help you identify better problem-solving approaches rather than relying on standard methods that don’t suit your case. Critical thinking will enhance your communication skills, reasoning, and logic. You will also become more compassionate and understanding for the perspectives of others. Be solution-oriented, solve difficult tasks, and understand the world better. *Please note the following before purchasing the book: The book is not strictly about the philosophy of Socrates, Plato, and Aristotle. Their picture is used for cover art purposes.
The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are - Sidekick
Bibliomaniac - 2016
Brené Brown has given readers yet another self-help book to wow audiences and transform readers’ lives. She hasn’t disappointed with her books in the past and The Gifts and Imperfections is no different. In this book she defines what it means to live a wholehearted life and then gives readers ten solid guideposts to incorporating wholehearted living into readers’ lives. This sidekick explores the idea of wholehearted living on a deeper level and will help readers take Dr. Brown’s self-help book and ask the questions she asks along with the ones her novel begs to be asked as well. This sidekick includes several guides to help readers explore Dr. Brown’s concepts on more in-depth levels.
Specifically this sidekick will help readers by giving them:
Detailed chapter summaries to refresh and help readers recall important details An introduction to Dr. Brené Brown, her famous works and her background A thorough analysis of the themes Dr. Brown is trying to portray and teach through the book A comprehensive list of the challenges Dr. Brown extends to her readers through the book for easy reference A set of discussion questions and topics for both individuals and groups to consider as they read through the book and after completing the book Important discussion quotes for readers to find and reference A discussion on the writing style and structure of the book Disclaimer: This book serves as an accompaniment to the bestseller The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are by Brené Brown. It is meant to broaden the reader's understanding of the book and to offer some insights which can easily be overlooked. You should order a copy of the actual book before reading this.
Body Language It's what you don't say that matters
Robert Phipps - 2012
From getting a job to getting a pay rise, and from closing a deal to managing the people around you, it makes a big difference. Robert Phipps, one of the world's leading body language experts shows you how to make it work for you. Busting some of the biggest body language myths, Phipps shows how to read other people's body language and to use yours to succeed in business and life.Loaded with practical tips, this book covers everything you ever need to know about body language, in a variety of business situations: GreetingsMeetingsPartingsPresentationsNegotiationsMotivationDeceptionManagingInterviewingDisciplining
Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition
Jay Abraham - 2000
Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a mulimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen-- or are going to see-- that you could take and turn to your advantage?In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.
How to Think: A Survival Guide for a World at Odds
Alan Jacobs - 2017
As a celebrated cultural critic and a writer for national publications like The Atlantic and Harper's, Alan Jacobs has spent his adult life belonging to communities that often clash in America's culture wars. And in his years of confronting the big issues that divide us--political, social, religious--Jacobs has learned that many of our fiercest disputes occur not because we're doomed to be divided, but because the people involved simply aren't thinking.Most of us don't want to think, Jacobs writes. Thinking is trouble. Thinking can force us out of familiar, comforting habits, and it can complicate our relationships with like-minded friends. Finally, thinking is slow, and that's a problem when our habits of consuming information (mostly online) leave us lost in the spin cycle of social media, partisan bickering, and confirmation bias.In this smart, endlessly entertaining book, Jacobs diagnoses the many forces that act on us to prevent thinking--forces that have only worsened in the age of Twitter, "alternative facts," and information overload--and he also dispels the many myths we hold about what it means to think well. (For example: It's impossible to "think for yourself.")Drawing on sources as far-flung as novelist Marilynne Robinson, basketball legend Wilt Chamberlain, British philosopher John Stuart Mill, and Christian theologian C.S. Lewis, Jacobs digs into the nuts and bolts of the cognitive process, offering hope that each of us can reclaim our mental lives from the impediments that plague us all. Because if we can learn to think together, maybe we can learn to live together, too.
The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
B. Joseph Pine II - 2019
Attention is scarce. Are you engaging your customers?
Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line. Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world. Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.
Live with Passion!: Stategies for Creating a Compelling Future
Anthony Robbins - 2002
Let's face it, you want certain things out of life -- financial rewards, personal fulfillment, and satisfying relationships. And now, with Anthony Robbins' groundbreaking program Live with Passion!, you can master your behavior, your emotions, your finances, your business, and your career. In Live with Passion!, you'll learn how to:Use 'Quality Quantifiers' to increase your desire for livingUse the power of paradox to launch your plans with confidence and certaintyReplace dormant resources with new assets that will improve the quality of your lifeInfuse your life with meaning and purpose Anthony Robbins will be there to help push you past your obstacles, achieve your goals, take consistent action on your ideas, and ultimately help you redefine and improve the quality of your entire life. So get started now and learn how to start living your life with more passion, more happiness, and more fulfillment than ever before!
Designing and Managing Programs: An Effectiveness-Based Approach
Peter M. Kettner - 1990
This new edition is written in a deliberate manner that has students following the program planning process in a logical manner. Students will learn to track one phase to the next, resulting in a solid understanding of the issues of internal consistency and planning integrity. The book′s format guides students from problem analysis through evaluation, enabling students to apply these concepts to their own program plans.