In more than 10,000 interviews, she has witnessed business leaders stumble and crumble, and political leaders ruin their chances for election by turning to stone (or mush) in front of crowds and cameras. Now, smart business and political leaders hire her to get them in shape for potentially grueling interviews and speeches. In "Speak Like a CEO", she shares the communication success secrets she teaches in her speaking, including to her impressive client list, which includes AT&T, Harvard Business School, Boston College, Ernst & Young, Fleet Bank and the North American Management Corporation.Her user-friendly approach and tested techniques can help just about anyone - newly minted business managers, seasoned CEOs, and those on the rise in any organization - learn how to develop an authoritative voice and credible presence for any public speaking situation. Divided into three parts, "Speak Like a CEO" includes everything you need to handle any kind of public speaking event or interview. In Part 1, The Secrets, she shares what she learned from 20 years on TV and radio, and how to develop credibility and authenticity. In Part 2, The Situations, readers will find easy-to-use advice to help them succeed in speeches, presentations, media interviews, Q&A sessions, business meetings, and even business-social conversations.Part 3, The Strategies, provides self-improvement plans (to reach short-term and long-term speaking goals) that can be easily customized to anyone's needs. She describes plenty of real-world examples to illustrate her points. Readers will learn what Martha Stewart learned the hard way about the importance of communication in a time of crisis. Or what Oprah Winfrey could teach all of us about being interviewed. Or Colin Powell's secret for coming across as authentic every time he speaks. Or what Mario Cuomo does (that anyone can do) to overcome stage fright. Bates'

    Talent and inspiration can't be taught, but Frey does provide scores of helpful suggestions and sensible rules and principles.An international bestseller, How to Write a Damn Good Novel will enable all writers to face that intimidating first page, keep them on track when they falter, and help them recognize, analyze, and correct the problems in their own work.

    Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.

    Dr. Susan Jeffers, teaches you how to stop negative thinking patterns and reeducate your mind to think more positively. You will learn: the vital 10-Step Positive Thinking Process; how to risk a little every day; how to turn every decision into a " No-Lose" situation, and much more.

    Coaching has matured into an invaluable profession fit for our times and this fourth edition of the most widely read coaching book takes it to the next frontier.Good coaching is a skill that requires a depth of understanding and plenty of practice if it is to deliver its astonishing potential. This extensively revised and expanded new audio edition of Coaching for Performance clearly explains the principles of coaching and illustrates them with examples of high performance from business and sport. It continues to follow the GROW sequence (Goals, Reality, Options, Will) and clarifies the process and practice of coaching by describing what coaching really is, what it can be used for, when and how much it can be used, and who can use it well.

    Virtually everything we think and do is generated by questions. Questions push us into new territories. The future begins with our thinking, represented by the questions we ask ourselves."Change Your Questions, Change Your Life" shows readers how to consistently choose the questions that can lead them to success, both personally and professionally. This technique, called "QuestionsThinking," stimulates innovation, accelerate productivity, and create more rewarding relationships."Change Your Questions, Change Your Life" is a personal growth fable that tells how a seasoned executive, Ben Knight, uses QuestionThinking to move into a higher leadership role and how the same methods of change help him and his wife, Grace, enrich their marriage.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    This dynamic and richly illustrated resource gives meeting leaders, presenters, and consultants a slew of exciting tricks and tools, includingGraphic recording, visual planning, story boarding, graphic templates, idea mapping, etc. Creative ways to energize team building, sales presentations, staff meetings, strategy sessions, brainstorming, and more Getting beyond paper and whiteboards to engage new media platforms Understanding emerging visual language for leading groups Unlocking formerly untapped creative resources for business success, Visual Meetings will help you and your team communicate ideas more effectively and engagingly.

    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

    If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary?Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are.Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring.That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now...And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Networking.In this New York Times, Wall Street Journal, and USA TODAY bestseller, master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His first secret: master networkers are focused on giving, not getting.With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.