With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.Make sense of this complicated environment with the help of screenshots, graphs, and visual explanationsUnderstand the history and culture of each social media type, including features, functionality, and protocolsGet clear-cut explanations of the methods you need to trigger viral marketing successesChoose the technologies and marketing tactics most relevant to your campaign goalsLearn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet." --Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that." --Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web." -- Brian Solis, publisher of leading marketing blog PR 2.0

    Greenberg. Simon & Schuster,2010

    Meanwhile, Kris Krohn and investors in his Real Estate Investment Companies are basking in record profits. Their secret? Strait Path real estate, which Kris created after analyzing and experiencing virtually every form of real estate investing. The proprietary system incorporates the strengths and eliminates the flaws of all other strategies. It takes the least time, effort, and risk, creates the most value for society, and generates the greatest profits. Best of all, the system is proven to work in every market, especially down markets. In The Strait Path to Real Estate Wealth, Kris explains the system in depth. He demonstrates why other strategies and systems fail and reveals how to escape their pitfalls. He also exposes the flaws of Americas traditional retirement advice and products and offers a refreshing, practical, and safe alternative. His advice will empower you to move beyond simple education to actual implementation. Read this book to learn why the next ten years could be the most profitable years of your life, regardless of economic conditions. Testimonial: My previous experiences in real estate have involved a lot of time and disorganization, and the results have been very poor, losing my money and my familys money. Strait Path real estate looks at the big picture and has minimized my time, effort, and risk while providing superior returns, independent of market conditions.--Dennis N.

    AFFORDABLE.This book on investing in rental properties for beginners is the foundation of what I’ve built 47,000 person social media platform on – helping the average person get involved in rental properties on an average income, and building the cash flow of their dreams with 2-5 properties. That’s it.This will teach you (the ordinary investor) how to tailor your investment strategy to your pocketbooks (and no one else’s). You don’t need to ask your parents or friends for loans because the best approach to building a rental portfolio is by purchasing units in modest neighborhoods that offer really high rents (i.e. purchase a $44,000 rental that earns $1200 a month in rents).If being a real estate investor is your dream and being a landlord is not, this is the book for you! The author will personally take you through the steps she’s used on over 560 people to build their dream income and lifestyle.Here’s some of what you’ll discover in this book: Find what the best market/price for your investment portfolio should be for your budget; Learn how to invest out of state EASILY and EFFORTLESSLY to build your portfolio; How to find low cost properties and analyze them to make sure you are choosing the right property; How NOT to be swindled out of thousands by contractors; The Three KEY FACTORS that determine whether it’s a good deal or not; How vacancy rates is a MADE UP NUMBER and how to professionally analyze any rental market; The difference between a rental property owner versus landlord - and how that impacts your investment strategy; That there is such a thing as a profitable and compassionate real estate investor, and you can do your part to offer long term affordable housing and stop the middle class squeeze; If you’re ready to turn your dreams of being a real estate investor into a reality, then hit the BUY NOW button!

    Breaking everything down into simple and achievable steps, he makes this daunting process easy. Learn how to:- Find your perfect pad- Choose which mortgage is right for you- Negotiate with estate agents and sellers- Organise exchange and completion Including indispensable advice, money-saving tips and an essential trouble-shooting section, this guide covers everything a first-time buyer needs to know. And when it's time to move on again, this book will show you how to sell your home too.Phil Spencer is one the best-known faces on British television, co-presenting the hit Channel 4 series Location, Location, Location and Relocation, Relocation. Phil has written regularly columns in The Sunday Times and Country Life, and is contracted to Archant publishing to write columns that are syndicated in the group's numerous local glossy magazines which are distributed nationwide. Recent TV appearances include on The One Show, Children in Need and The Friday Night Project, and Phil also regularly appears on the radio to discuss property issues.

    The title of this book refers to a story about a visitor to New York who admired the yachts of the bankers and brokers. Naively, he asked where all the customers' yachts were? Of course, none of the customers could afford yachts, even though they dutifully followed the advice of their bankers and brokers. Full of wise contrarian advice and offering a true look at the world of investing, Where are the customers' yachts continues to open the eyes of investors to the reality of Wall Street. Here, Leo Gough’s interpretation of Where are the customer’s yachts illustrates the timeless nature of Fred Schwed’s insights by bringing them to life through 52 modern case studies. This brilliant interpretation is an entertaining accompaniment to one of the most famous books on investment ever written.

    The perpetrators are not a handful of rogue companies, but many members of the Fortune 500. Kickback is a sweeping, global investigation into corporate bribery around the world and how backdoor financial transactions undermine democracy and the free market system by lining the pockets of some of the world's worst dictators and criminals. Ultimately, this system affects billions of people by creating conditions that lead to poverty, violence, environmental disaster, and political instability in countries like Nigeria, Bahrain, Costa Rica, and Iraq.Kickback traces the origins of corporate bribery from the reign of the British East India Company to the methods by which it is carried out today. Traveling across four continents and interviewing police and intelligence officials, convicted criminals, business executives, and corruption experts, David Montero takes an inside look at bribery's pernicious effects. He examines its ramifications at both the individual and national levels--from the murder of a young activist in Bangladesh to a Texas billionaire's dealings with Saddam Hussein, from pharmaceutical firms' payoffs in China to how the entrenched culture of bribery helped destroy the Greek economy. Montero also examines the countermeasures that have been introduced to combat these practices, such as the Justice Department's efforts to halt them and attempts to identify and provide restitution to victims.Given the new era of profound uncertainty we are entering--the strength of the European Union founders, the power of China rises, the global economy continues on a path of perilous flux, and allegations mount that President Donald Trump and his associates are possibly tainted by bribery themselves--the stakes for eradicating corporate bribery have never been higher.

    To accomplish this, OBM, 8E achieves the difficult goal of preserving its key strengths (i.e., thorough, current, good balance of research and practice) while streamlining its content by removing over 100 pages of readings that are now available on the Web. This reduction in page length makes the book more affordable, teachable, and efficient for students. Preserving Scholarship While Streamlining captures the spirit of what I/K/M used as the guiding principle while writing OBM 8E.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    No confusing jargon. No unnecessary mumbo-jumbo. Just clear, easy-to-understand explanations of more than 40 of the most popular option strategies broken down into a play-by-play format including: Play Name: Long Call, Short Call Spread, Iron Condor, etc. The Setup: The goals and reasons to run each play Who Should Run It: Rookies, Veterans or All-Stars, based on degree of difficulty When To Run It: Describes each play as bullish, bearish or neutral The Strategy: A detailed overview of each strategy, their risks and the specific costs associated with multi-leg strategies. description For the first-time option trader The Options Playbook features a "Rookie's Corner," addressing the basic definitions and concepts you need to understand this market, tips to avoid common beginner's mistakes, and suggested strategies to "get your feet wet." For more experienced option traders, an expanded section on implied volatility explains how this handy variable can be used to find the potential range of the stock over the options life. A detailed section on pricing variables (Greeks) helps you understand how an option's price is affected by changes in market conditions. You will also learn how time decay and a change in implied volatility can affect your trade after it's in place and how to recover if things don't go according to plan. The Options Playbook features Options Guy Tips from TradeKing Senior Analyst Brian Overby. Like any good coach, Overby's handy insights help you put theory into successful real-world trading. This expanded 2nd edition includes 10 new plays and 56 new pages of handy content describing a brief history of options, five common mistakes options traders make and how to avoid them, an expanded glossary, how to manage option positions by rolling to a different month and strike, to explaining the difference between index and stock options, managing early exercise and assignment and how to calculate position delta and use it to manage overall position risk of a multi-leg option strategy. Options involve risk and are not suitable for all investors. It is possible to lose more money than invested. Before making any investment decisions, please read Characteristics and Risks of Standardized Options that accompanies The Options Playbook and available at: tradeking.com/ODD. (c) 2015 TradeKing Group, Inc. All rights reserved. Securities offered through TradeKing, LLC, member FINRA and SIPC.

    

    Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    I’m an average guy who learned how to “ask more” to “get more” out of life. The strategies and techniques I outline in this book can help you get just about anything—a better job, a new house, or a great vacation—faster and more consistently if you’re willing to follow my advice.

    It turns deflection into transparency, suspicion into empowerment, and conflict into creativity. With it, a tiny company like John Deere grew into a worldwide leader. Without it, a giant corporation like Enron toppled. In The 10 Laws of Trust , JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. And, as Peterson notes, "When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering." In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust. Steps include: Start with integrity - Invest in respect - Empower everyone - Require accountability - Create a winning vision - Keep everyone informed - Budget in line with expectations - Embrace conflict - Forget "you" to become an effective leader - And more With this book in hand, you'll be able to plant the seeds of trust--and reap the rewards of reputation, profits, and success.

    In doing so, they considerably enhance this book which continues at its core to be about the subject that Anita and Harsha are best-equipped to write on: Winning!As has been proven many times over, ability is not a major distinguishing factor in success, especially as the level of competition increases. But if you combine your ability with the right attitude and the passion to excel, you too can become the best that you can be; which is indeed what winning is all about and is the universal formula for winning that The Winning Way 2.0 explores.