and the response isn't what you want. Is anyone even listening? What if you could cut through the chaos and the noise and find the direct route to your audience? It's easier than you think. Less Chaos. Less Noise. delivers proven "now" strategies for church communications--practical solutions and best-practice principles that build trust instead of walls. > Quickly establish your expertise through simple techniques you can use now for easy, early success. > Rise above the frenzy of overwhelming demands and learn a framework to lead internal change towards a clear and unified strategy. > Overcome communications barriers with your members and your community by learning to connect with hearts and minds, rather than broadcast to the masses. > Avoid the frustration of multi-audience messaging by identifying key channels for each group and learning the language that matters to them. > Bust through the limits of a small budget with free strategies that are essential for effective communications.

    Here you will find information on planning and organizing a campaign; how to run as an independent candidate; the various roles of people in your compaign; campaign procedures and techniques; and how to use computers, the internet, and emails to both manipulate and disseminate data. The book also offers useful advice on issues from financial reporting to developing a campaign theme and strategy, how to win "one precinct at a time," and even offers tips on such fundamental tasks as the creation and placement of yardsigns and billboards. New to the third edition is a CD containing forms and data that will be the "starter kit" for your campaign: as sample campaign plan; and initial planning worksheet; a week-by-week campaign planning form; a nominating petition worksheet; a sample volunteer card; a directory of state elections officers and state codes; and instructions on how to work with databases.

    Gholdy E. Muhammad presents a four-layered equity framework—one that is grounded in history and restores excellence in literacy education. This framework, which she names, Historically Responsive Literacy, was derived from the study of literacy development within 19th-century Black literacy societies. The framework is essential and universal for all students, especially youth of color, who traditionally have been marginalized in learning standards, school policies, and classroom practices. The equity framework will help educators teach and lead toward the following learning goals or pursuits:  Identity Development—Helping youth to make sense of themselves and othersSkill Development— Developing proficiencies across the academic disciplinesIntellectual Development—Gaining knowledge and becoming smarterCriticality—Learning and developing the ability to read texts (including print and social contexts) to understand power, equity, and anti-oppression When these four learning pursuits are taught together—through the Historically Responsive Literacy Framework, all students receive profound opportunities for personal, intellectual, and academic success. Muhammad provides probing, self-reflective questions for teachers, leaders, and teacher educators as well as sample culturally and historically responsive sample plans and text sets across grades and content areas. In this book, Muhammad presents practical approaches to cultivate the genius in students and within teachers.

    She breaks down the "us-versus-them" divide that plagues so many diversity initiatives.When people are able to bring their full selves to work and feel welcomed, valued, and respected for their differences, they perform at higher levels and contribute more to their organizations than when they are divided by differences. There is greater trust, cooperation, and community in the workplace, which leads to higher performance and business results. In this brave new book, award-winning entrepreneur and internationally acclaimed diversity and inclusion expert Jennifer Brown offers the best-practice guide for becoming more inclusive in our everyday behaviors and interactions. It shares how we can all shift our perspective to support each other and to develop as allies and even accomplices for workplace inclusion. It also explores how targeting the structural barriers to inclusion at an organizational level is needed to tackle the baked-in inequities of our systems that have persisted and continue to derail inclusion. Through storytelling techniques, the author works to make diversity and inclusion inclusive of everyone. The goal is to help those who have felt irrelevant to diversity and inclusion conversations--or even alienated by them--positively contribute to creating workplaces of greater mutual understanding, compassion, and affirmation that profit from the talents of everyone.

    You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

    A fresh and timely approach to understanding the profound impact of motor development on children of all ages and stages.Based on the authors' more than seventy combined years of professional success working with children of all abilities, Growing an In-Sync Child provides parents, teachers, and other professionals with the tools to give every child a head start and a leg up.Because early motor development is one of the most important factors in a child's physical, emotional, academic, and overall success, the In- Sync Program of sixty adaptable, easy, and fun activities will enhance your child's development, in just minutes a day.Discover how simple movements such as skipping, rolling, balancing, and jumping can make a world of difference for your child--a difference that will last a lifetime.

    Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). Proven advice on branding from leading industry experts. Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. Strategies for creating an online and offline presence for career protection and self-promotion.

    Watkins, New York Times bestselling author of The Cook Up and The Beast Side lays bare the voices of the most vulnerable and allows their raw, intimate stories to uncover the systematic injustice threaded within our society. Honest and eye-opening, We Speak for Ourselves makes us listen, feel, and create a course toward change that starts right where we are.Watkins introduces you to Down Bottom, the storied community of East Baltimore that holds a mirror to America’s poor black neighborhoods—“hoods” that could just as easily be in Chicago, Detroit, Oakland, or Atlanta. As Watkins sees it, the perspective of people who live in economically disadvantaged black communities is largely absent from the commentary of many top intellectuals who speak and write about race. Unapologetic and sharp-witted, D. Watkins is here to tell the truth as he has seen it. We Speak for Ourselves offers an in-depth analysis of inner-city hurdles and honors the stories therein. We sit in underfunded schools, walk the blocks burdened with police corruption, stand within an audience of Make America Great Again hats, journey from trap house to university lecture, and rally in neglected streets. And we listen. Watkins shares the lessons he has learned while navigating through two very distinct worlds—the hood and the elite sanctums of prominent black thinkers and public figures—serving hope to fellow Americans who are too often ignored and calling on others to examine what it means to be a model activist in today’s world. We Speak for Ourselves is a must-read for all who are committed to social change.

    Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grassroots, and interactive, but what does this mean? And more to the point, how do you do it?As one who has actually launched a company using the power of online communities, and who now advises large and small companies, Tara Hunt (named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O’Reilly, as a digital Utopian) is the perfect person to do this book.While The Whuffie Factor will traverse the landscape of Web 2.0 and show how to become a player, it is not just another book about online marketing. People see the huge business potential of the online world and the first impulse is: Let’s throw a bunch of money at it. To which Tara Hunt says: “Stop! Money isn’t the capital of choice in online communities, it is whuffie–social capital–and how to raise it is at the heart of this book.” In the Web 2.0 world, market capital flows from having high social capital. Without whuffie you lose your connections and any recommendations you make will be seen as spam–met with negative reactions and a loss of social capital.The Whuffie Factor provides businesspeople with a strategic map and specific tactics for the constantly evolving, elusive, and, to some, strange world of on­line communities. By connecting with your customers through community interaction, you’ll raise your social capital, create demand, and sell more product. Consumer loyalty is a direct result of whuffie. With great stories of online business successes and cautionary tales of major missteps–recording industry, anyone?–Tara Hunt reveals how social networking has more influence over buying decisions than any other marketing tool and how your business can tap into the vast world of Web 2.0 to build an unshakable foundation for twenty-first-century-style online success.For those without millions–even thousands–to throw around, here is a fresh perspective for using social networks to help build a business whether you are a start-up or a Fortune 500 giant. Even those in big rich companies need to learn how to be effective and not waste their money. For them–as well as the entrepreneur–The Whuffie Factor is an eye-opening guide to a world they probably don’t understand all that well.

    Unfortunately, it's not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you're a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.

    Developing the Leaders Around You takes personal leadership one step further by showing you how to identify and train potential leaders and foster a productive team spirit.Whatever your vocation or aspiration, you can increase your impact on others by Becoming a Person of Influence. Learn simple insightful ways to interact more positively with others, and watch you personal and organizational success go off the charts. With influence, you can achieve success at home, work, and in every other area of life.

    Drawing on her years of experience as a relationship coach and a teamwork consultant to Fortune 500 companies, Susan Campbell shows readers how to drastically improve the quality of their everyday interations by relying on a simple, straight-forward approach to communication and letting go of their need to control the outcome. Practical techniques for dropping one's defenses are offered, as well as a fresh new perspective on using intimate relationships as a form of spiritual practice. Other useful tools include seven statements designed to bring the reader's awareness into the present moment, as well as handy communication-enhancing phrases and Campbell's insights on the most commonly encountered problems.

    Loy addresses head-on the most pressing issues of Buddhist philosophy in our time. What is the meaning of enlightenment--is it an escape from the world, or is it a form of psychological healing? How can one reconcile modern scientific theory with ancient religious teachings? What is our role in the universe? Loy shows us that neither Buddhism nor secular society by itself is sufficient to answer these questions. Instead, he investigates the unexpected intersections of the two. Through this exchange, he uncovers a new Buddhist way, one that is faithful to the important traditions of Buddhism but compatible with modernity. This way, we can see the world as it is truly is, realize our indivisibility from it, and learn that the world's problems are our problems. This is a new path for a new world.

    In Not Light, But Fire: How to Lead Meaningful Race Conversations in the Classroom, Kay realizes we often never graduate to the harder conversations so in this text he offers a method for getting them right, providing candid guidance on:How to  recognize  the difference between meaningful and inconsequential race conversations.How to  build  conversational “safe spaces,” not merely declare them.How to  infuse  race conversations with urgency and purpose.How to  thrive  in the face of unexpected challenges.How administrators might  equip  teachers to thoughtfully engage in these conversations. With the right blend of reflection and humility, Kay asserts, teachers can make school one of the best venues for young people to discuss race.

    Starting from a young age, this resulted in years spent hiding her body focused repetitive behaviors from everyone she knew, while simultaneously pursuing a professional career in psychology to treat others with the same exact challenges. She tactfully weaves the actions, feelings, and thoughts from years of sitting in the patient’s seat, with her professional, psychological knowledge in the clinician’s seat. Lindsey’s personal struggle mixes with factual information to elucidate the tricky and unspoken truth about a classification of disorders affecting approximately five percent of the population. Life is Trichy is appropriate for clinicians, patients, family and friends of hair pullers, and curious minds.