Not since School House Rock have adjectives, adverbs, articles, conjunctions, interjections, nouns, prepositions, pronouns, and verbs been explored with such infectious exuberance. Read If You Catch an Adjective, Kill It and: Learn how to write better with classic advice from writers such as Mark Twain (“If you catch an adjective, kill it”), Stephen King (“I believe the road to hell is paved with adverbs”), and Gertrude Stein (“Nouns . . . are completely not interesting”). Marvel at how a single word can shift from adverb (“I did okay”), to adjective (“It was an okay movie”), to interjection (“Okay!”), to noun (“I gave my okay”), to verb (“Who okayed this?”), depending on its use. Avoid the pretentious preposition at, a favorite of real estate developers (e.g., “The Shoppes at White Plains”). Laugh when Yagoda says he “shall call anyone a dork to the end of his days” who insists on maintaining the distinction between shall and will. Read, and discover a book whose pop culture references, humorous asides, and bracing doses of discernment and common sense convey Yagoda’s unique sense of the “beauty, the joy, the artistry, and the fun of language.”

    David Wilton debunks the most persistently wrong word histories, and gives, to the best of our actual knowledge, the real stories behind these perennially mis-etymologized words. In addition, he explains why these wrong stories are created, disseminated, and persist, even after being corrected time and time again. What makes us cling to these stories, when the truth behind these words and phrases is available, for the most part, at any library or on the Internet? Arranged by chapters, this book avoids a dry A-Z format. Chapters separate misetymologies by kind, including The Perils of Political Correctness (picnics have nothing to do with lynchings), Posh, Phat Pommies (the problems of bacronyming--the desire to make every word into an acronym), and CANOE (which stands for the Conspiracy to Attribute Nautical Origins to Everything). Word Myths corrects long-held and far-flung examples of wrong etymologies, without taking the fun out of etymology itself. It's the best of both worlds: not only do you learn the many wrong stories behind these words, you also learn why and how they are created--and what the real story is.

    You'll get research-based guidelines for improving the way you communicate with your team members. Here is a partial list of what's covered:  -How to use the "3Ws" to clearly assign tasks in emails and get things done. -Four recommendations to help you create powerful subject lines to ensure that your emails are read. -How to use "If...then..." statements in your messages to improve clarity, increase accountability, and reduce the amount of follow-ups. -Tips to show you how to format your email so readers will easily be able to see the most important parts of your message.  -How to list questions and present options instead of asking open-ended queries to reduce back & forth emails.  -How to improve your email open-rate by using the "Delay Delivery" feature to schedule your emails in advance.  Here's what's included in the book:Tactic #1: Assign Tasks in an Email Using the "3Ws"Tactic #2: Write the Perfect Subject LineTactic #3: TL;DR - Write Emails That are Five Sentences or LessTactic #4: Break Long Emails into Two PartsTactic #5: Make Your Emails ScannableTactic #6: Show Instead of Tell by Attaching ScreenshotsTactic #7: Spell Out Time Zones, Dates, and AcronymsTactic #8: Use "If...then..." StatementsTactic #9: Present Options Instead of Asking Open-Ended Questions Tactic #10: Re-Read Your Email Once for a Content CheckTactic #11: Save Drafts of Repetitive EmailsTactic #12: Write It Now, Send It Later Using Delay DeliveryTactic #13: Don't Reply All (Unless You Absolutely Have To)Tactic #14: Reply to Questions InlineTactic #15: Reply Immediately to Time-Sensitive EmailsTactic #16: Read the Latest Email on a Thread Before RespondingTactic #17: Write the Perfect Out-of-Office (OOO) Auto ReplyTactic #18: Share the Rules of Email Ahead of Time Free Bonus As a free bonus for purchasing this book, you'll get a downloadable cheat sheet (a PDF file) that summarizes the content on one single page. You'll also get a PowerPoint presentation (a PPT file) that also summarizes the tactics in the book, but in more detail so you can share the deck with your team.

    Tiberghien's inventive exercises focus on the processes unique to each genre, while also offering skills applicable to any kind of writing, from authentic dialogue to masterful short-shorts. With vivid examples from literary masters such as Rainer Maria Rilke, Eduardo Galeano, May Sarton, Terry Tempest Williams, and Orhan Pamuk, One Year to a Writing Life is an essential guidebook of exercises, practical advice, and wisdom for anyone looking to embrace, explore, and implement creativity in everyday life.

     Small cap stocks are best for all time. Bunk! A trade deficit is bad for markets. Bunk! Stocks can't rise on high unemployment. Bunk! Many investors think they are safest following widely accepted Wall Street wisdom—but much of Wall Street wisdom isn't so wise. In fact, it can be costly bunk.In Debunkery: Learn It, Do It, and Profit From It—Seeing Through Wall Street's Money-Killing Myths, Ken Fisher—named one of the 30 most influential individuals of the last three decades by Investment Advisor magazine—details why so many investors fail to get the long-term results they desire. The short answer is many investors fail to question if what they believe is true—and are therefore blinded by tradition, biases, ideology, or any number of cognitive errors.Your goal as an investor shouldn't be to be error-free—that's impossible. Rather, to be more successful, you should aim to lower your error rate. Debunkery gets you started by debunking 50 common myths—but that's just the beginning. It also gives you the tools you need to continue to do your own debunkery for the rest of your investing career.

    Offering history and etymology along with guidance, quips, insults, answers to lingering questions, and much more, How to Swear celebrates the rude ingenuity of using a naughty word to express surprise, excitement, anger, joy, or disgust, limited only by the imagination. It's inspiring. It's educational. It's dirty. It's here to change lives or, at the very least, add some f*#&ing color to the conversation.

    Quine's areas of interest are panoramic, as this lively book amply demonstrates.Moving from A (alphabet) to Z (zero), Quiddities roams through more than eighty topics, each providing a full measure of piquant thought, wordplay, and wisdom, couched in easy and elegant prose--"Quine at his unbuttoned best," in Donald Davidson's words. Philosophy, language, and mathematics are the subjects most fully represented; tides of entries include belief, communication, free will, idiotisms, longitude and latitude, marks, prizes, Latin pronunciation, tolerance, trinity. Even the more technical entries are larded with homely lore, anecdote, and whimsical humor.Quiddities will be a treat for admirers of Quine and for others who like to think, who care about language, and who enjoy the free play of intellect on topics large and small. For this select audience, it is an ideal book for browsing.

    In this new book, his first update, Perret offers readers a treasure trove of guidelines and suggestions covering a broad range of comedy writing situations, along with many all-important insights into the selling of one’s work. Perret covers all aspects of comedy writing in his uniquely knowledgeable and anecdotal fashion.

    Fields Cookies... What backward messages on records are really trying to tell you... Frank Sinatra's real age... Why you can't counterfeit a lottery ticket... Barbra Streisand's blue movie... The other Boy Scout rituals... Ingmar Bergman's soap commercials... The formula for Play-Doh... and more.

    It is the best and most successful guide to reading comprehension for the general reader. And now it has been completely rewritten and updated. You are told about the various levels of reading and how to achieve them – from elementary reading, through systematic skimming and inspectional reading, to speed reading, you learn how to pigeonhole a book, X-ray it, extract the author's message, criticize. You are taught the different reading techniques for reading practical books, imaginative literature, plays, poetry, history, science and mathematics, philosophy and social science. Finally, the authors offer a recommended reading list and supply reading tests whereby you can measure your own progress in reading skills, comprehension and speed.This a previously-published edition of ISBN 9780671212094

    It’s the harmful debris of your education—a mixture of half-truths, myths, and false assumptions that prevents you from writing well. Drawing on years of experience as a writer and teacher of writing, Verlyn Klinkenborg offers an approach to writing that will change the way you work and think. There is no gospel, no orthodoxy, no dogma in this book. What you’ll find here isn’t the way to write. Instead, you’ll find a way to clear your mind of illusions about writing and discover how you write. Several Short Sentences About Writing is a book of first steps and experiments. They will revolutionize the way you think and perceive, and they will change forever the sense of your own authority as a writer. This is a book full of learning, but it’s also a book full of unlearning—a way to recover the vivid, rhythmic, poetic sense of language you once possessed. An indispensable and unique book that will give you a clear understanding of how to think about what you do when you write and how to improve the quality of your writing.

    Yet it is possible to overcome personality conflicts by understanding other people's differences instead of merely reacting to them emotionally.A sequel to Social Style, Management Style, this book presents a comprehensive behavioral science model for understanding four different ""people styles."" The authors explain how readers can:* identify their own styles and how they appear to others* relate effectively -- no matter how others react to them* create common ground with different people while retaining their own individuality* evaluate the ""people styles"" of others and discover how to ""flex"" their styles to matchReaders will learn the characteristic strengths and weaknesses of each style -- driver, analytical, amiable, and expressive -- and how these characteristics can create stress in the other behavior types. They'll discover how to minimize these stresses by getting ""in synch"" with the style-based behavior patterns of others."

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

    Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts.Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking.  For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.  This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talkDig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.