A specially designed Accounting Cycle Tutorial program is integrated in the first three chapters (icons in the margin point readers to an online program, a free website that accompanies the book). The program includes tutorials, interactive animations, and practice questions that provide readers with additional, beyond the book instruction on the accounting cycle. This book also provides a no password required online practice environment where readers can work on problems that help them master the accounting cycle and gauge their comprehension. A unique Accounting Cycle Pocket Guide is included for readers to use as a handy reference-it illustrates the key steps in the accounting cycle. This book covers the full range of topics in financial accounting: financial statements, processing information, accrual accounting, internal control and cash, short-term investments and receivables, inventory, plant assets, current and long-term liabilities, stockholders' equity, long-term investments and international operations, using the income statement and statement of stockholders' equity, the statement of cash flows, and financial statement analysis. For accountants and employees in accounting departments.

    In times past you could be obscure yet secure -- now that's much harder."Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.Step #1 in the model was the organization . . .a department turned into PSF 1.0.  Step #2 is the individual . . .reborn as Brand You.In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

    Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

    That was the guiding principle when, under the direction of editor in chief Michelle Slatalla (whose New York Times style columns were weekly must-reads for a decade), the team behind Remodelista.com launched sister site Gardenista.com. Like Remodelista, Gardenista caters to an older, more established audience (75 percent of readers are over the age of 35) and is known for its sophisticated, well-edited aesthetic.The book contains lushly photographed tours of 12 enviable gardens; planting guides for a variety of climates and color palettes; in-depth case studies on more than a dozen outdoor structures (from yoga studios to chicken coops); do-it-yourself projects; easy-to-implement design ideas; “The Gardenista 100,” a guide to timeless everyday objects for the outdoors; plus advice from landscape professionals. Equal parts inspiration and expert intel, Gardenista is both a perfect starting point and an all-in-one manual when questions arise.

    What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. -- Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of user experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus user experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

    This book is packed with advice that will help you market yourself and find a job, an employee, an investor, or more business for your business!

    Drawing on the authors' experience of working with the world's top brands, this book shows how to communicate with customers and make your brand resonate.

    In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone.But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity.In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so.From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.

    Comprehensive, but not overwhelming, Lester provides students with step-by-step guidance through the research writing process from selecting and narrowing a topic, to formatting the finished document. And it backs up the instruction with the most complete array of samples of any research writing guide on the market. Another of the text's ongoing strengths is its extremely thorough and accurate coverage of citation styles for a wide variety of disciplines. This edition maintains Lester's successful approach while detailing the uses of new computer technologies that are changing the face of research. In addition, an all-new Interactive Edition CD-ROM offers the entire text in an electronic format for easy reference while writing and researching on a computer. Numerous multimedia features include: interactive research activities, weblinks, and resources. The CD is FREE when bundled with the text. spiral-bound with tabs--Lester's text is one that students will keep throughout their college careers.

    Yet these effects have been hidden from you—until now. Drawing on her own work as well as from research across the globe, Dr. Thalma Lobel reveals how shockingly susceptible we are to sensory input from the world around us.An aggressive negotiator can be completely disarmed by holding a warm cup of tea or sitting in a soft chair. Clean smells promote moral behavior, but people are more likely to cheat on a test right after having taken a shower. Red-colored type causes us to fail exams, but red dresses make women sexier and teams wearing red jerseys win more games. We take questionnaires attached to heavy clipboards more seriously and believe people who like sweets to be nicer. Ultimately, the book’s message is startling: Though we claim ownership of our decisions, judgments, and values, they derive as much from our outside environment as from inside our minds. Now, Sensation empowers you to evaluate those outside forces in order to make better decisions in every facet of your personal and professional lives.

    Social networks are the defining cultural movement of our time. Over a half a billion people are on Facebook alone. If Facebook were a country, it would be the third largest nation in the world. But while that nation appears to be a comforting small town in which we can share photos of friends and quaint bits of trivia about our lives, it is actually a lawless battle zone—a frontier with all the hidden and unpredictable dangers of any previously unexplored place. Social networks offer freedom. An ordinary individual can be a reporter, alerting the world to breaking news of a natural disaster or a political crisis. A layperson can be a scientist, participating in a crowd-sourced research project. Or an investigator, helping cops solve a crime. But as we work and chat and date (and sometimes even have sex) over the web, traditional rights may be slipping away. Colleges and employers routinely reject applicants because of information found on social networks. Cops use photos from people’s profiles to charge them with crimes—or argue for harsher sentences. Robbers use postings about vacations to figure out when to break into homes. At one school, officials used cameras on students’ laptops to spy on them in their bedrooms. The same power of information that can topple governments can also topple a person’s career, marriage, or future. What Andrews proposes is a Constitution for the web, to extend our rights to this wild new frontier. This vitally important book will generate a storm of attention.

    Fortunately, Working for Yourself provides all the information you need to stay on top of it all. An independent contractor himself, Stephen Fishman shows you everything you need to know to meet business start-up requirements, pick a business structure, set up home or outside offices, obtain permits and licenses, price your services or products, comply with strict IRS rules, establish sound business relationships, avoid unfair contracts, draft good agreements, keep good records, get paid in full and on time, and much, much more! The 6th edition is completely revised to provide the up-to-date information you need, including the most current tax rates and changes in the law. Whether you already work for yourself or are thinking about making the move, Working for Yourself will help make sure you do it right.

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.

    Like an Art of War for design, this slim volume contains guidance, inspiration, and reassurance for all those who labor with the user in mind. If you work on the web, in print, or in film or video, this book can help. If you know someone working on the creative arena, this makes a great gift. Funny, too.Look for fresh aphorisms on our Facebook page.