Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    A global fashion communications executive, she is the voice behind the wildly popular @DKNY PR GIRL twitter feed that now boasts over half a million followers. Known for her chatty and intimate tone, she has also become beloved for her top-notch career advice and her enthusiasm for mentoring. Thousands of online conversations have led to many a coffee, mentoring strangers. But who can have coffee with everyone who asks? LEAVE YOUR MARK is her way of grabbing that coffee.Now, in her first book, Aliza is here to tell her story, complete with The Devil Wears Prada-esque moments and insider secrets. Drawing invaluable lessons from her experience as a top fashion publicist, Licht shares advice, inspiration, and a healthy dose of real talk in LEAVE YOUR MARK. She delivers personal and professional guidance for people just starting their careers (“ ‘To Whom It May Concern’ never concerns anyone”) and for people who are well on their way (“Don’t just learn your job, learn everyone else’s”). With a particular emphasis on communicating and building your personal brand, something she knows a thing or two about, Aliza is your sassy, knowledgeable guide to the contemporary working world, where personal and professional lines are blurred and the most important thing you can have is a strong sense of self. PRAISE FOR LEAVE YOUR MARK AND ALIZA LICHT AKA @DKNY PR GIRL:"I can't think of a better mentor to help get you going at work and in life. Read it, be inspired- then go out and own your passion." – From the foreword by Donna Karan"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in public relations. Any professional who wants to be powerful, yet accessible, with a voice that is authentic, unique and engaging, should follow her lead.” - Nina Garcia, Creative Director of Marie Claire and Project Runway Judge"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."-Stacy London, TV Personality & Style Expert“Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman and now an awesome author …LEAVE YOUR MARK will help you do more than that - it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!!" - Kelly Cutrone, New York Times Best Selling Author of IF YOU HAVE TO CRY GO OUTSIDE"Smart, savvy and sophisticated, LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding, will help you make your mark and then leave it!"-Joe Zee, Editor in Chief of Yahoo Style“Sassy, classy, and smart, LEAVE YOUR MARK is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear. –Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of THE ROYAL WE

    Imagine learning and employing the following leadership skills: -How to communicate vision in a way that causes people to respond -How to hire the right people and fire the wrong people -How to gauge the health of your church -Staffing strategies that add staff and reduce expenses -How to maximize momentum for greater growth -How to develop a system for raising up leaders -How to develop yourself as a leader -How to manage staff more effectively -And much more! Effective ministry doesn't have to be a mystery. Instead, it can be the ride of your life as you take the journey from Zero to Sixty!

    

    All you need is to be encouraged to find your voice and commit yourself to positive values. The stories resonate with positivity and hope for the future, and are infused with the belief that even in the darkest time, light shines ahead to show you the way forward.

    Read it twice!” —John Ortberg, author and pastor, Menlo Park Presbyterian Church “Running on Faith is a triumph! Jason Lester is proof that as one wise man said, ‘Triumph is when you try and add a little umph!’ Jason Lester shows us ALL that you can achieve whatever you put your mind body and soul into!”—Rev Run, author of Words of Wisdom: Daily Affirmations of Faith from Run’s House to Yours“Jason’s story is a must read! It is a true testimony of the human spirit and confirmation that we all have so much more in us than we may believe. The challenges he conquered will create a shift in your life”—Tyrese Gibson, singer and actor Jason Lester is a disabled ultra-endurance athlete and winner of ESPN’s 2009 ESPY Award for “Best Disabled Male Athlete.” He tells his remarkable story in Running on Faith, offering readers an inspirational guide to overcoming adversity, reaching your goals, and recognizing God’s guiding hand in your life.

    Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

     That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    Are we ready? In 1998, Dr Kalam and Y.S. Rajan published the now iconic India 2020, a vision document for the new millennium that charted how India could become one of the top five economic powers in the world by 2020. Sixteen years later, as the year 2020 approaches, it is time to take stock of how much India has achieved and what lies ahead. In many ways, India s growth story in the twenty-first century has been hamstrung by missed opportunities and slowdowns in project execution; but it has also been marked by new opportunities and emerging technologies that make faster and more inclusive growth viable. A renewed policy focus is now needed for agriculture, manufacturing, mining, the chemicals industry, health care and infrastructure to invigorate these sectors and boost economic growth, argue Kalam and Rajan. Alongside, education, job creation, emerging technologies, biodiversity, waste management, national security and the knowledge economy are some of the other vital areas that we need to build on as we look beyond 2020. India can still make it to the list of developed nations in a decade. Beyond 2020 provides an action plan for that transformation.

    Art of Living teachers Khurshed and Dinesh have spent the greaterpart of their lives being happy and coaching others to be happy. In Happiness Express they share the secrets behind their smiles.This warm and funny book, which abounds in personalanecdotes and practical tips for everyday well-being,will make Happiness a more integral part of your lifethan ever before. Learn about the importance of rest —keeping your eyes closed is one of the biggest secrets to a long-lasting smile. Figure out the right types of food to eat —a healthy gut oftentranslates into a happier you. Know how physical exercise not only gives you a stronger, healthier body, but even makes your brain younger. Unearth the thrill of learning all over again and give that innatecuriosity you had as a child a second chance. Get over procrastination , the Dark Lord of bad habits, and do thethings that you’ve always wanted to do!

     Jesse has self-published two books, which are both #1 bestsellers on track to generate $30,000 per year in passive income. Beyond book sales, Jesse has leveraged his books to build a business that earned over six figures in its first year. Other part-time authors are doing far better, earning six, or even seven figures per year. Many have leveraged their books to build multimillion-dollar business ventures. This wasn't possible ten years ago, but the publishing industry has changed. People are finding unparalleled freedom and wealth through writing, and you can too. Authorpreneur will show you how. Inside Authorpreneur, you’ll learn: Why writing a book is the new PhD How a book can make you rich, credible, and immortal The three critical traits to succeed as a writer Why everyone is a salesman The 50% Rule The three approaches to finding a marketable topic to write about How to find contractors for quality book production How to choose a title that doesn’t suck How to get reviews before launching When to launch, and what to do AFTER it’s over ...plus so much more. What are you waiting for? It’s time to write your book.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Some of these are brands that have come from nowhere and created new categories, some have challenged the hegemony of long-standing leaders, and some are decades-old brands which have continuously reinvented themselves to stay on top.Drawing from her rich experience with brands in India, Anisha Motwani has created a powerful package of inspiration and methodology. With a Foreword by insights specialist Santosh Desai and an Afterword by innovation specialist Ranjan Malik, Storm the Norm will leave you altered. This book is replete with crucial untold secrets of businesses that made all the difference.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    From his explosion onto the pro boxing scene with seventeen straight knockouts, he struck fear into opponents and awe into spectators. He featured in some of the most thrilling bouts ever and became the first champion to win six titles at different weights. He will forever be known by his chilling nickname: Hit Man.Growing up in the urban wasteland of inner-city Detroit, Hearns learned to defend himself at the notorious Kronk gym. There he came under the tutelage of master trainer Emanuel Steward, who turned him into the deadliest puncher in the game. From his destruction of Pipino Cuevas to his now-legendary fights with fellow greats Sugar Ray Leonard and Roberto Duran, Hearns carved out a reputation for skill, courage, and stunning power. His epic 1985 challenge against middleweight champion Marvin Hagler, billed as "The War," has gone down as the most exciting three rounds in boxing history.Defeats only seemed to make Hearns stronger, and he achieved the extraordinary feat of winning titles in every weight category, from welterweight to cruiserweight. Lately he has devoted his energies to his promotions company, Hearns Entertainment, yet he still toys with the idea of winning "one more belt." Hit Man delves inside this complex, charismatic character to present a compelling portrait of a modern sports legend.Brian Hughes is a boxing trainer and the author of numerous boxing biographies. His son, Damian Hughes, is a leadership consultant. Both live in Manchester, England.