Keegan Allen is a Hollywood native, growing up in a world that millions visit and many more imagine. With an avid fan base that follows him on Facebook, Instagram, Twitter, Snapchat, and a busy career that includes seven years on the hit series Pretty Little Liars as well as films directed by James Franco and Gia Coppola, Allen also is a lifelong photographer whose first book, life.love.beauty, was a national bestseller. Now Keegan turns his eye and camera to the place he knows best. Hollywood captures the beauty and glamour of the place itself--with unusual angles of the famous sign, the glint of sidewalk stars stamped into the entrance of the Grauman's TCL Chinese Theater in the rain, the Chateau Marmont at twilight, secret local hideaways, red carpets and more--but also the darker side of dreams unrealized in the faces, hands, eyes, and footsteps of those who live on the fringe of celebrity. His photos are enhanced by revealing, intimate captions, lyrics, and other writing, as well as hand-drawn illustrations, exciting parodies, and iconic emulations. A book that will engage and surprise Keegan's legions of fans and followers, Hollywood is an essential gift for anyone who has visited or imagined this storied place.

    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

    One key element is composition—the creative arrangement of components in the shot, and the way a viewer’s eye travels through an image. With Composition: From Snapshots to Great Shots, author and photographer Laurie Excell starts with the basics of composition and explores how the elements of color, shape, angles, and contrast work to create compelling images. Contributing photographers, John Batdorff, David Brommer, Rick Rickman, and Steve Simon, provide unique perspectives on black and white, sports, art history, and other subjects related to composition. Beautifully illustrated with large, vibrant photos, this book teaches you how to take control of your photography to get the image you want every time you pick up the camera. Follow along with your friendly and knowledgeable guides, and you will learn about: Key camera features that affect composition, including the exposure triangle (ISO, aperture, and shutter speed) Shadow and light and how to direct the viewer’s eye to your subject Lines and shapes that create visual paths to points of interest in your image The role of color—using complementary or contrasting colors—to add your own unique artistic expression Spatial relationship and placing your subject within the frame for portraits, action shots, or landscapes And once you’ve got the shot, show it off! Join the book’s Flickr group, share your photos, and discuss how you use your camera to get great shots at flickr.com/groups/composition_fromsna....

    Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

    In this book you find the key to unlocking a huge vault full of money. This key will allow you to quickly and easily flip houses in your spare time banking you $5,000 to $20,000 per deal. The beauty about this business is you don't need any money AND no one will ever ask you for you SSN to pull credit.

    Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself?” Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including: • Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.• The Supernova™—Create winning content with the secret sauce of consistency and clarity.• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.

     In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

    Start your own business selling one-of-a-kind treasures shoppers can't find in regular stores. For crafters, it's a revolution. Never before has it been so easy to start a worldwide crafting business with millions of paying customers -- with no up-front investment --all in an afternoon! If you're a skilled crafter, artist, or antique hunter, you're 90 percent there. Just follow the step-by-step instructions in this book to register at Etsy, photograph and list your items for sale, and rake in the cash. Learn how thousands of Etsy crafters, young and old, have launched their business on a shoestring, usually part-time at home. Customers discover your items because of good old-fashioned word of mouth-with an Internet twist, courtesy of Facebook, Google, and Etsy itself. You'll learn the best tools for making it all work, no computer geekery required. You'll see how to sell more items more quickly, earn more money, and have more fun, spending more of your time doing what you loved in the first place-creating new things, finding new treasures, and meeting lots of new people obsessed with the same stuff as you. Even if you're shy! -- Read easy-to-follow guides for registering on Etsy.com and selling your handcrafted items, vintage finds, or crafting supplies. -- See how crafters like you have built a full-time business from scratch. -- Learn how to price your items to maximize your sales and fatten your profits. -- See how to photograph your items like a pro and avoid the amateur mistakes. -- Learn how to process your Etsy payments and avoid scams. -- Get legitimate tax deductions for your home studio or office, and travel expenses. -- See examples and insider tips from dozens of Etsy's top sellers. -- Learn to use keywords to drive visitors to your Etsy shop. -- Learn techniques for getting word of mouth and "free advertising, and why paid advertising is usually a waste of money. -- Take your business to the next level by attracting wholesalers and retailers. -- License your designs to extend your reach and create more cash. -- Automate your administrative chores with Etsy apps.

    Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:HOW TO GRAB EYEBALLS in a sea of content;HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success.

    Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how to:learn which marketing tools are most effective and how to use themcreate a smart marketing plan that reflects your financial goalsplan small actionable steps to take in reaching those financial goalsdetermine who your ideal clients are and establish contact with themturn that initial contact into a profitable relationship for both of youtalk to clients about money and the design process - without fearfigure out a fair hourly rate and give an accurate estimate for a projectYou'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

    Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate.Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.

    In this book, which includes family photos and famous one-liners, Si shares his life in his own quirky style.Happy, Happy, HappyIn this revealing book, Phil shares fourteen rules for living, including “Don’t let your grandkids grow up to be nerds,” “Never sell yourself short,” and “It’s cheaper to hire your relatives.” You’ll get insights into what made Phil the man he is today and how he answered the call to be a man of faith and ducks.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    With easy-to-use examples and loads of screenshots, Faster is the perfect digital companion for you.

    For more than twenty years and from Blackwood, Wales to Tokyo, Japan, Nicky Wire has kept a personal visual history of the band in their various stages from Generation Terrorists through Holy Bible and right up to last year's remarkable album, Postcards from a Young Man. Edited down from over 1,000 of Wire's personal polaroids and with accompanying text by the man himself, Death of The Polaroid promises to be a rich, visual biography of one of the most loved and iconoclastic British bands of the past two decades.