The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    This 119-page document (which is all information content, and no extraneous illustrations) is a compilation of ten years of research into materials that can easily be found in any location around the world for free or under $1. The book teaches readers methods for effectively reselling items online on eBay and at the Amazon marketplace with extremely high profit rates. The author has successfully used the research relayed in this book to locate and sell over 12,000 items at an average profit of over 500%. Here are the Top Ten Benefits from reading Almost Free Money:Learn how to get your hands on tons of free items and materials that can be sold on the internet from home, or at physical locations if you prefer. Readers are provided with appendices containing over 520 such items, and the eBay categories where the items may be listed for maximum profit. Identify items that already exist in your home that can be sold for great money. We will take a tour through your home and property and discuss items that can make you money instantly! Find gold, silver and platinum for free in a variety of sources. Gold currently has a spot price of about $1700 a troy ounce. If you are an internet seller, and only selling on eBay, you are missing the boat! You will learn where to effectively sell your treasure.Learn what to look for while you are at garage sales, thrift stores, and flea markets. You will learn how to sell scrap metal - the ultimate free money. You will take a virtual trip to a scrap metal dealer. Selling scrap is easy and fun. Launch your home business for peanuts, and organize your business effectively, including record keeping and income tax issues.Learn how to research on the internet, the most important skill for an entrepreneur. Make money from home at any time of the day or night. You will build an inventory and make money while you sleep. Find inventory anywhere in the world. Anybody can do this! We are confident that you will enjoy the accounts of finding treasure for free, and benefit from the information provided in this book. Come on and in and join several thousand fellow savers, garage sale shoppers and scrappers who have ordered Almost Free Money.

    It's filled with practical, workable advice for anyone wanting to build wealth."--Mike Summey, co-author of the bestselling The Weekend Millionaire's Secrets to Investing in Real EstateAnyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book--in straightforward, no nonsense, easy-to-read style--reveals their proven strategies.The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth building vehicle that rewards patience and perseverance and is available to all--real estate. You'll learn:Myths about money and investing that hold people back and how to develop the mindset of a millionaire investorHow to develop sound criteria for identifying great real estate investment opportunitiesHow to zero in on the key terms of any transaction and achieve the best possible dealsHow to develop the dream team that will help you build your millionaire investment businessProven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire themThe Millionaire Real Estate Investor is about you and your money. It's about your financial potential. It's about discovering the millionaire investor in you.

    You’ve probably heard both good and bad things about it. Still, you want to learn more about the stock market. It could also be that you want to start investing but don’t know where to begin or how much to invest. If you’re already investing, you want to learn better ways to grow your investments, because you want to be more confident about your financial future. Up until now, you probably didn’t have enough time to learn about investing and it might seem too confusing, because there is so much information out there about investing. You also don’t want to lose your money or don’t have enough money to begin investing. What if you had the confidence to start investing on your own, so you could show off your investment performance to family and friends? Leave the stress of an insecure financial future behind you and create sustainable wealth, which you can pass down to your family. In this book I give you a quick overview about what you need to know about the stock market, how to begin, what to do if you don’t have enough cash, how to generate passive income, and how to analyze companies. I also give you a list of companies I personally invest in and I try to answer all the questions you might have that are stopping you from getting started or progressing in your investing journey. I'll show you why you need to watch out with investment vehicles such as the 401K and index funds. This book is a quick read and great to keep as a reference. Best of all, you can get started immediately after reading it. **Don’t wait and buy the book now. It’s on sale, but the price will increase in the near future.**

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    Now, Ric reveals the deceptive and manipulative business practices occurring in your retail mutual funds—practices that are causing you to suffer higher fees, greater risks, and lower returns than you realize. In The Lies About Money, he offers you a detailed yet easy-to-follow plan that lets you take back control of your investments—and your financial future. Here, Ric shares his most valuable lessons gained through two decades of working directly with individuals and families. He reveals the lies that have infiltrated your retail mutual funds and retirement accounts and teaches you how to invest your money in your employer retirement plan; how to save for college; and for those who are retired, how to generate more income without sacrificing security. He shows you that proper money management has nothing to do with “hot tips” and everything to do with scientific analysis, bolstered by solid academic research and historical data. Along the way, Ric shows you the secrets to investment success—a long-term focus, the importance of diversification, and the crucial need for (and methods of) portfolio rebalancing. With insight and strategies that will change people's lives, The Lies About Money offers the truth that everyone is looking for.

    In The Millionaire Messenger, Brendon Burchard pulls back the curtains on the once-secretive "expert industry" and shows how to become an influential and highly paid advice expert through websites, books, speeches, seminars, coaching, consulting, and online programs.  Blessed to receive life’s golden ticket - a second chance - after surviving a dramatic car accident, Burchard has dedicated his life to helping others find their voice, live more fully, and follow their dreams.  By following his 10-step program, average, ordinary people can learn to package their struggles, successes, research, or life’s story into advice for others and become experts on any given topic.  In the industry of people who share their advice and knowledge with the world and get paid for it, Burchard is the “guru’s guru." If you’ve ever wondered how the gurus spread their message, serve others, and build a real business, then this is a must-read.

    Why? It is the competitive edge of new-era business—in any market and any economy.Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community.Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

    My objective is to identify and invest in what I call the stars of tomorrow—the fastest growing, most innovative companies in the world.” Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992, when its market cap was $220 million. Today, its market cap is $23 billion. Lucky? Maybe a little. Art or science? Both. For more than fifteen years Moe has made great calls on many other stocks, earning a reputation as one of today’s most insightful market experts. Now, in his first book, Moe shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase and how you can find Wall Street’s future giants. He forecasts the areas with the greatest potential for growth, including peer-to- peer networking, nanotechnology, and alternative energy. And he explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Ironically, while the opportunities for outsized returns for investors lie in identifying early-stage growth companies, large investment banks are driven by the economics of trading volume and therefore generally ignore the stars of tomorrow. If you are looking to invest in tomorrow’s winners it’s unlikely you will find them by reading Wall Street research. Mainly, Wall Street is focused on reporting on companies everybody already knows about. Coincidentally, to identify and invest in tomorrow’s stars, you are unlikely to be battling Wall Street’s finest—they aren’t there. Throughout the book Moe includes interviews with some of the biggest names in business—from Howard Schultz and Bill Campbell to Vinod Khosla and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow. For Wall Street insiders and individual investors alike, Finding the Next Starbucks is an indispensable guide to spotting growth opportunities.

    Goodman & Robert A. Spicer from an original story by George S. Clason ; illustrated by Joseph Feher.-WorldCat

    Avery Carl, CEO and Founder of the Short Term Shop, will show you how to identify, acquire, and manage a short-term rental from anywhere in the country, plus how to avoid common pitfalls and overcome limitations that keep many would-be investors from ever getting started!In this book, you’ll learn how to:• Identify the best markets for short-term rental investing• Analyze the potential income and profitability of a short-term rental property• Self-manage a short-term rental right from your smartphone• Build a local boots-on-the-ground team for an out-of-state investment• Automate your self-management systems• Use the income from short-term rentals to scale your investment portfolio

    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

    These secrets will help you get great salary raises, get selected in a job interview, & even get a promotion easily. Here are the closely-guarded secrets that will be revealed in this never-before disclosure. Career Secret # 1: Why would you be fired? Can you avoid the dreaded Pink Slip? And why the most-beloved perk 'Work From Home' is the surest ticket out of the company? For the first time ever, you will be taken behind the scenes of a mass-firing (multiple layoffs). You will understand what prompts a company to fire its loyal employees (this means you). And the biggest insider secret... if you are Working from Home, why you will get laid off in the next few months. You will also learn how to protect your job & make yourself almost 'fire'proof. Career Secret # 2: Job sites are utterly useless Sick and tired of job hunting? Learn why job sites are utterly useless & where you need to focus your energies for a job search. This one strategy will increase your probability of getting a job from a measly 1% to a stunning 60%. Career Secret # 3: Your experience or skills doesn't matter in an Interview! Did you know that your experience or skills doesn't count for the hiring manager? What is the recruiter really looking for? It's this one little thing... Career Secret # 4: Your manager doesn't care what you did the whole year Are you surprised? Or did I confirm what you already suspected? Is everything you are doing in your job, all in vain? Not yet. This secret will tell you how to get on your manager's radar. Career Secret # 5: Appraisal ratings and increments are your manager's headache. Here's how to force your manager to give you a fat paycheck. There is a ton of information on salary negotiation during a job interview. What about salary negotiation during a performance review? This secret will tell you the simplest & easiest way to rate your own performance. And how to make an epic presentation that will force your manager to grudgingly give you a great rating & an excellent salary raise.

    The book includes information on: when to manage your own property and when to hire someone else to do it; how to implement the right systems and structures to make it work; and how to manage cashflow.

    A personal trainer delivers results, not by showing clients a new way to perform sit-ups, but rather by simply making sure the sit-ups get done. In Stop Over-Thinking Your Money!, Preet Banerjee explains the financial equivalents of what exercise and diet you need to know in order to be in top financial shape. There are so many buzzwords in the world of money that most people’s heads spin, their eyes glaze over, or they tune out altogether. It can be overwhelming, and for many of us, it seems like there is just too much to know so we don’t get started on taking care of our money. The good news is that of all the information out there in the world of personal finance, at most you will only ever need to know about 20 percent of it. That small amount of knowledge is what will put you ahead of most Canadians.In Stop Over-Thinking Your Money!, Banerjee explains in five simple rules how to think about money and focus on the 20 percent of what you really need to know to confidently take charge of your money.