The fact is, in today's world of constant distractions, most business owners struggle to get their marketing messages heard. Authority Content provides a simple process that any company can use to break through the noise. It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you. Built on the "3 Ps" framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website traffic and sales. You will discover how to: Build maximum Authority, in minimum time Have your prospects, clients and Google fall in love with you Turn one day's work into months of content and share it around the web Write your own book easily and in record time Build your brand, sales and credibility Book website: AuthorityContent.com

    The book is rooted in Jennifer's belief that teachers know what they need when it comes to professional development in literacy, and the best literacy leaders are those who listen to and respect the educators in their midst. Grounded in research but thoroughly practical, Jennifer shares advice on:organizing a literacy room with resources for classroom teachers, including book lists, bins of children's books tied to craft and strategy lessons, bulletin board ideas, and files with instructional materials;developing intervention classrooms for struggling readers and writers built on collaboration between teachers and literacy specialists;setting up assessment notebooks for teachers, and preparing new and veteran teachers for student assessments across grades;creating model programs for dealing with schoolwide problems like reading fluency, and then moving from the pilot to implementation in many classrooms;coaching new and veteran teachers in the latest literacy practices, without taking on the role of expert;analyzing and using books, videos and journals in professional development programs;infusing routine staff meetings with discussions of new literacy curricula;leading teacher study groups using a variety of formats;finding and budgeting money for professional development programs in literacy;protecting time and scheduling priorities, to ensure the literacy specialist position doesn't become a “catch-all” for the random needs of teachers or administrators.At a time when all administrators are urged to be literacy leaders, this insider's view helps to define what leadership looks like and shows how to create an environment that fosters professional development. Jennifer Allen shares the balance leaders struggle with, as they strive to support and honor the fine practices of teachers, even as they nudge colleagues to improve their literacy instruction. Ultimately, Becoming a Literacy Leader is a hopeful book, an optimistic and realistic portrait of life in schools among teachers committed to doing their jobs well.

    In No More Teaching a Letter a Week, early literacy researcher Dr. William Teale helps us understand that alphabet knowledge is more than letter recognition, and identifies research-based principles of effective alphabet instruction, which constitutes the foundation for phonics teaching and learning. Literacy coach Rebecca McKay shows us how to bring those principles to life through purposeful practices that invite children to create an identity through print.Children can and should do more than glue beans into the shape of a B; they need to learn how letters create words that carry meaning, so that they can, and do, use print to expand their understanding of the world and themselves.

    This title shows you how to get up and running fast with complete coverage of this useful scripting tool. The author covers ActionScript from a designer's viewpoint, showing you how to make the most of it without having to be a programmer.

    A series of dialogues between a novice and a master teacher and between a new and a seasoned principal demonstrate how framing--and then reframing--challenges brings clarity.

    These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. Organizations that possess Passion Capital – Apple, Johnson & Johnson, Four Seasons Hotels, the Montreal Canadiens, among others – lead their sectors, while those that rely on established forms of capital may get stuck in neutral and fail to achieve their full potential.Passion Capital presents seven principles for growing and investing in this new asset class and includes over fifty insightful stories drawn from business, not-for-profit, the arts sector, and politics.  In this groundbreaking book, veteran business leader Paul Alofs ushers in a whole new way of thinking about the very definition of success and reveals how to acquire the world’s most valuable asset and apply it to your career, company, or cause.

    A special emphasis on the needs of new and struggling teachers includes practical actions for earning student respect and teaching them behavior management skills. The author also introduces a real-time coaching model and explains how to establish a schoolwide Assertive Discipline(r) program.

    You can use these ideas and methods as-is, or better yet, tweak them and create your own enticing educational meals. The message the authors share is that, with imagination and preparation, every teacher can be a Classroom Chef.

    Unfortunately, change is extraordinarily difficult, and most attempts to initiate and sustain it fail. In It Starts with One, J. Stewart Black and Hal B Gregersen identify the core problem: changing individuals and the "mental maps" inside their heads must happen before you can change the organization. Just as actual maps guide people's footsteps, mental maps guide daily behavior. Successful strategic change for the organization is all about changing individual mental maps and behaviors first, because they are the organization.To change organizations, you must break through your own brain barrier -- and help those around you do the same. One step at a time, It Starts with One shows how to do that: how to create new destinations, and new, more inspiring effective paths to sustainable change. Black and Gregersen systematically identify the brain barriers that stand in your way: failure to see, failure to move, and failure to finish. Drawing on their extensive experience consulting with world-class organizations, they offer integrated tools, strategies, and solutions for overcoming each of these obstacles. This edition offers even more effective tools, more guidance on leading change in globalizing environments, and more insight into changing your own mental maps...liberating yourself to transform your entire organization.Seventy percent of organizations that seek strategic change fail. Organizations can't change because individuals don't change. Individuals don't change because powerful mental maps stand in their way. This book offers a powerful, start-to-finish strategy for helping people redraw their mental maps -- and unleash their power to deliver superior, sustained strategic change. Thoroughly updated with new techniques, case studies, and examples, this book offers even more valuable insights for today's leaders and managers.

    Clif Christopher's nearly forty years in ministry as a pastor and President of Horizons Stewardship Company, he has witnessed the financial stewardship practices of thousands of churches. A few have exceptional records in acquiring and managing the necessary funds for mission and ministry, but the vast majority struggle every year to get by.In this important new work made even more relevant by our economic times, Christopher contrasts the traits of the most productive congregations with those who perennially fail to secure the funds to perform transformational ministry. Some churches practice the necessary financial habits that form the foundation of successful ministry, and others waste valuable resources and undermine ministry opportunities.Through Christopher's insight born out of years of experience and consultation, readers can assess the financial condition of their own churches.

    

    Included are 175 easy-to-use strategies, lessons, and checklists for effective classroom management, and over 50 reproducible samples that you can adopt immediately for planning, evaluation, or assignments. The Guide helps you create a classroom that reflects the excitement for learning that every English teacher desires.

    Each chapter includes:how to introduce the station;innovative ways to use materials;what to model to guarantee independence;how to troubleshoot;assessment and accountability ideas;how the station supports student achievement on state tests;reflection questions for professional development.The extensive appendix includes time-saving tools such as management board icons, graphic organizers, task cards, and recommended Web sites and children's literature.

    Mertler′s Action Research: Improving Schools and Empowering Educators introduces the process of conducting one′s own classroom- or school-based action research in conjunction with everyday instructional practices and activities. The text provides educators with the knowledge and skills necessary to design research studies, conduct research, and communicate findings to relevant stakeholders and interested parties.

    With engaging stories and keen insights the authors delve into the fundamental aspects of leadership to help students keep pace with our ever-changing world.