Big Blue, as the company is known, tends to rely for its success on magical thinking but that magic ran out a long time ago. The company got in trouble back in the 1990s and had to hire for the first time an outside CEO, Lou Gerstner, to save the day. Gerstner pushed IBM into services with spectacular results but this hurt the company, too. As services have became commoditized IBM could only compete by offshoring the work and quality suffered. The other negative impact of Gerstner was his compensation which was for the first time in IBM history very high. Only the Watson family had become rich running IBM with later CEOs like John Opel and John Akers living comfortable lives with lots of perks, but they never got BIG RICH. That changed with Gerstner. Sam Palmisano an IBM lifer followed Gerstner as CEO and followed, too, the Gerstner playbook. Palmisano retired three years ago with a retirement package worth $241 million, replaced by IBM's first woman CEO, Ginni Rometty, who certainly expects a comparable golden parachute. In order to achieve these numbers, though, IBM has essentially sacrificed both its customers and employees. In order to have ever growing earnings per share the company has cut labor to the bone, off-shored everything it can, dropped quality, deliberately underbid contracts to win them then not performed. IBM's acquisition policy is one of buying companies to get their sales then cutting costs to the bone and under-delivering. This and share buybacks have kept earnings growing until this house of cards recently began to fall. Ginni Rometty, who will end up taking the fall for Palmisano's flawed strategy, has stated a very specific earnings goal for 2015 that she will destroy the company to achieve if she must. This book how IBM fell from grace, where it is headed, and what specifically can be done to save the company before it is too late.

    The second addition to the Clients From Hell series taps freelance veterans for even more material. Interviews, resources, and particularly poignant tales of client insanity are all included alongside the fan-favourite anecdotes of freelancing dysfunction.For the first time, Clients From Hell takes a step back from finger-pointing and clever name-calling to inform the audience of how to make it as a creative professional. Step one: buy this book. Step two: take heed of these cautionary tales. Step three: we haven't thought of a step three yet. We'll worry about that when revisions come around.Anyone who has ever worked with clients may find these tales frighteningly familiar. New freelancers may think twice about their chosen profession - or at least find relief in the fact that they're not alone in absurd client interactions.And the rest of you? You can just laugh and enjoy your day job.

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    In the author's view, it marks the beginning of the last and perhaps most important interview phase - a phase so important that failing to prepare properly for it can undo all your hard work, including providing great answers to tough questions! It's your moment to shine - to show off the depth and breadth of your research, to remind the interviewer of how perfectly your credentials fit the job description, and to actually ask for the job! From what to ask, when to ask it, and the kind of answers to expect, this book gives every candidate, from first-timers to seasoned pros, the practical information and advice they need to ace the entire interview and get their dream job. No questions? No way!

    This book will have you on your way to reading all types of music for guitar and piano. How to Read Music: Beginner Fundamentals of Music and How to Read Musical Notation is written by the #1 Amazon.com Bestselling author Erich Andreas. Erich's easy-to-understand teaching style has been known to get beginners on their way to mastering music reading. Inside the Book You Will Discover: - Everything to Reading Music - Musical Notation - Physics to Sound - Music theory for Beginners - Use the "Click to Look Inside" feature to check out the first few pages Scroll up and click on the "Buy Now" button to receive your How to Read Music book today.

    Packed with savvy tips on today's best investment opportunities, this book provides a down-to-earth, straightforward approach to making money on the market without the fancy lingo. Soon you'll have the power to optimize your returns by:Recognizing and minimizing the risks Gathering information about potential stocks Dissecting annual reports and other company documents Analyzing the growth and demand of industries Playing with the politicians Approaching uncertain markets Using corporate stock buybacks to boost earnings Handling the IRS and other obligations With a different strategy for every investor--from recent college grad to married with children to recently retired--this valuable reference is a must-have. It also features tips and tricks on how to tell when a stock is on the verge of declining or increasing, how to protect yourself from fraud, and common challenges that every investor must go through, along with resources and financial ratios.

    You need a System. Step-By-Step - Amazon's Paperback and E-Book Publishing Systems Explained In CreateSpace and Kindle Self-Publishing Masterclass, top-selling independent author Rick Smith demonstrates a logical, step-by-step system which new Authors can use to succeed. This book will fast-track you through the Jungle! Writing, Publishing, and Marketing Your Books Here you'll find the truth about what to write and how to get it finished. You'll learn the 16 Golden Rules for Successful Amazon Authors. You'll be shown the important things that must be done correctly, and the other stuff which just slows you down. Why you should publish both Paperback and Kindle formats Why you should always do Createspace first What are the best software tools for organisation, creativity, and productivity How to create or source amazing low-cost Covers that drive your sales How to build world-class Sales Pages on Amazon's storefront, with no technical skills required In fact, everything you'll need to take your book to market. Marketing 101 for New Independent Authors You’ll also discover the right moves to achieve commercial success for your book; Where to find your first willing customers who'll kick-off your sales The importance of Reviews and how to get genuine customers to write them Using the right Keyword tactics to get your book onto Page 1 in Amazon's Category Search How to price, track, and promote your book, and when to write the next one Brand New Chapters on Kindle Unlimited, Countdown Deals, and Pre-Order, the powerful new Amazon Marketing Programs As you follow these step-by-step instructions you'll quickly learn everything you need to know in order to start a new career as an Independent Self-Published Author. Along the way, you'll acquire a few Secret Weapons that could propel your book to it's Category's Top-Row, where every author wants to be and every potential buyer can see you. Publishing your first book is the ride of your life; get it right first time!Rick Smith is an independent Author and Publisher on Amazon, with multiple Top-Ten books in their categories, and numerous Best Seller badges. Click on “Look Inside” to Find Out Much More!

    Say you?re already an experienced photographer? The helpful tips and tricks in this friendly book will get you quickly up to speed on the D3100's new 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and more. As a seasoned instructor at the Palm Beach Photographic Center, Julie anticipates all questions, whether you?re a beginner or digital camera pro, and offers pages of easy-to-follow advice.Helps you get every bit of functionality out of the new Nikon D3100 camera Walks you through its exciting new features, including the 14-megapixel sensor, continous video/live focus, full HD video, expanded autofocus, and the updated in-camera menu Explores shooting in Auto mode, managing playback options, and basic troubleshooting Explains how to adjust the camera's manual settings for your own preferred exposure, lighting, focus, and color style Covers digital photo housekeeping tips?how to organize, edit, and share your files Tap all the tools in this hot new DSLR camera and start taking some great pix with Nikon D3100 For Dummies.

    Packed with plenty of sample programs, it explains how to work with range objects, control program flow, develop custom dialog boxes, create custom toolbars and menus, and much more.Discover how toGrasp essential programming concepts Use the Visual Basic Editor Navigate the new Excel user interface Communicate with your users Deal with errors and bugs

    If you think of it as staticky transmissions sent by people in the middle of nowhere, think again. Today's ham radio goes beyond wireless to extreme wireless, Operators transmit data and pictures, use the Internet, laser, and microwave transmitters, and travel to places high and low to make contact. In an emergency or natural disaster, ham radio can replace downed traditional communication and save lives. Whether you're just getting turned on to ham radio or already have your license, Ham Radio for Dummies helps you with the terminology, the technology and the talknology. You discover how to:Decipher the jargon and speak the language Buy or upgrade your equipment, including the all-important antennas Build a ham radio shack, complete with the rig, a computer, mobile/base rig, microphones, keys, headphones, antennas, cables and feedlines Study for your license, master Morse code, take the test and get your call sign Understand the basics of ragchews (conversations), nets (organized on-air meetings) and DX-ing (competing in contacts to make contacts) Keeping logs with the vital statistics, including time (in UTC or World Time), frequency, and call sign Written by Ward Silver, an electrical engineer, Certified Amateur Radio License Examiner, and columnist for QST, a monthly magazine for ham operators, Ham Radio for Dummies gives you the info you need to delve into the science or dive into the conversation. It explains how you can:Tune in to the most common types of signals, including Morse Code (CW), single-sideband (SSB), FM, Radioteletype (RTTY), and data signals Break in, introduce yourself, converse, and say or signal goodbye Communicate while traveling (ham radio goes where mobile phones go dead) Register with an emergency organization such as ARES and RACES Help in emergencies such as earthquakes, wildfires, or severe weather Pursue your special interests, including contacting distant stations, participating in contests, exploring the digital modes, using satellites, transmitting images, and more Complete with a glossary and ten pages of additional suggested resources, Ham Radio for Dummies encourages you to touch that dial and take that mike.CUL. (That's Morse Code for "see you later.")

    

    Get this Amazing #1 Amazon Top Release - Great Deal! You can read on your PC, Mac, smartphone, tablet or Kindle device. Bitcoin is not just a new word in the Internet age or technological and financial progress, it's a start of a new era on the Earth! Even 10 years ago we even couldn't imagine dreaming about digital money - you can't physically touch them but you can own and spend them. Today this is a reality! Bitcoin revolution covered the whole world like a huge wave, more and more people interested in this "Digital Gold". Over the past few years, Bitcoin has grown from something known only to a select few tech nerds into a revolutionary currency that has rapidly changed the way that we think about the concept of money. You no doubt see Bitcoin payments accepted in all kinds of places now, but, if you can believe it, it used to be a fairly complicated procedure for finding places that let you pay in Bitcoin. Anyway, to run the world you need to know everything. We can't guarantee that you will know EVERYTHING from this book, but we can guarantee you will have the notion of a new currency - Bitcoin. What is it? Where did it come from? How do you use it? Is it really just fake internet money created by drug dealers? That is precisely what we will be answering in this book. We’ll cover everything you need to know in order to get started with Bitcoin: understanding the Blockchain and Bitcoin transactions where to keep your Bitcoin (how to choose a secure wallet) buying Bitcoin investing in Bitcoin how to start accepting and using Bitcoin as a part of your business principles of Bitcoin mining the security of Bitcoin etc. Also, the author will share with you interesting facts about Bitcoin and will give you professional tips on the start of your way in Bitcoin family! Ready to take on the Bitcoin world yet? I hope so. I’d like to be the first to officially welcome you to the world of Bitcoin!

    But you've heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more.You'll find out how to:Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you're the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

    This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, “Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered,” has been written just for you. This book is meant to help make the process of emotional development clearer and smoother. Our lives are filled with constant and continual situations where communication with others is necessary. Your ability to communicate effectively and successfully with others is what sets you apart from animals. However, how many of us actually take the time to think about just how important the way we communicate is? In what ways can we become better able to communicate? This would be a good time to introduce you to the concept of emotional intelligence. Emotional intelligence, or EI, is defined as the ability to recognize, control, and express your emotions in a way that enables you to handle interpersonal relationships empathetically and judiciously. Emotional intelligence is what enables you to recognize how others are feeling in a given situation, differentiate the myriad of emotions, and act accordingly. It is only through emotional intelligence that we are able to adjust our emotions as we go through life, thus reaching whatever goals we have set. Nobody can claim that they do not have emotional intelligence. The only difference is that people exhibit varying levels of EI – some are simply more emotionally intelligent than others. However, it is not something that is fixed from birth to death. There are steps and actions you can take to become more intelligent emotionally. In fact, if there is one feature of personal development that most people need to work on, it is their emotional intelligence. Research has proven that those individuals who have a higher emotional quotient, or EQ, tend to make better leaders, enjoy a better quality of personal and professional relationships, and are more mentally healthy. All you need to do to increase your emotional quotient is take the time to put into practice the tips and strategies outlined in this book. In here, you will learn how to know yourself better so that you can understand others better. You will learn how your emotional brain works, and how emotional intelligence can be improved. There are some great tools and tips described in this book, so make sure that you are ready to learn and practice them. Get ready to also learn about some of the new discoveries in the field of emotional intelligence. Scroll to the top of this page and click the " Buy Now With One-Click " Button to start your journey on EI