A manager spots consumer-spending patterns no one else sees and defines new market categories your enterprise can serve. A strategist anticipates global changes and correctly interprets their business implications. Companies' competitiveness, even survival, increasingly hinge on such "clever people." But the truth is, clever people are as fiercely independent as they are clever-they don't want to be led. So how do you corral these players in your organization and inspire them to achieve their highest potential? In Clever, Rob Goffee and Gareth Jones offer potent insights drawn from their extensive research. The authors explain how to: • Identify your clever people and their motivations • Shelter your "clevers" from political distractions that can inhibit their productivity • Help clevers generate even more value by creating clever teams • Manage the unique tensions that can arise when clevers work together Leading clever people can be enormously challenging, yet doing so effectively is the key to your organization's sustained success. Lively and engaging, this book provides the ideas, practices, and examples you need to create an environment where your most brilliant people can flourish.

    This latest title is packed with information on how to overcome anxiety and what keeps people in the loop. The book will cut out all the jargon and give you a clear perspective on how to overcome all of your anxiety and panic issues. In this book you won’t find a list of techniques, rules or methods, as you don’t need them. I am sure you have tried enough of these and still found little relief. Techniques, rules and methods usually take effort and are mostly built on suppression of feelings, which is the complete wrong approach. Anxiety is your mind and body’s way of telling you that you are already overdoing it with effort, both mentally and physically, so the last thing you want is to add more effort. If you want to free yourself from the prison you currently find yourself in and rediscover the true you, then this book will finally give you all the answers you need. Contents:Chapter 1: You are not broken 12 Chapter 2: Letting go of crutches 23 Chapter 3: Anxiety backpack 29 Chapter 4: What is the need for fear and anxiety 41 Chapter 5: Struggling with thoughts 48 Chapter 6: The inner critic 61 Chapter 7: Overworking the mind 67Chapter 8: Avoiding anxiety 78 Chapter 9: Resistance only increases suffering 83Chapter 10: Our obsession with worry 88 Chapter 10: Setbacks 92 Chapter 11: Other people’s success stories 98 Chapter 12: Q & A section 126 Chapter 11: Social anxiety 138 Chapter 12: Anxiety loop 143Chapter 13: Living without stress 148Chapter 14: Summing up 151

    If you listen to Jim analyze a business situation you get absolutely no baloney. And, frankly, finding someone like that is a rarity.” There is only one CEO in recent times who has faced—and succeeded at—the extraordinary challenges of leading three major companies—Gillette, Nabisco, and Kraft—into prosperous futures by doing what matters on the fundamentals. That CEO is Jim Kilts. In this vivid first-person account he reveals his system for success that is both cutting-edge and back-to-basics. Doing What Matters—the action plan for identifying and tackling what’s important and ignoring the rest—is the key to winning in a warp-speed world where the need for revolutionary speed and decisiveness increases by the day. Kilts illustrates his ideas with colorful stories, such as “that little red razor.” A new product idea he proposed early on at Gillette, it was initially shelved because “everyone knew you couldn’t sell a red razor,” but went on to become one of Gillette’s biggest marketing successes ever. Jim Kilts’s focus on both business fundamentals and personal attributes provides the “complete package,” showing how to get results that make a difference through:• Intellectual integrity: The ability to face the unvarnished truth about yourself and your business and using what you see as the basis for action.• Generating emotional engagement and enthusiasm: Using the force of your personality and ideas to infuse people and an entire organization with a sense of purpose and mission. • Action: Gillette, with just five product lines, had over 20,000 SKUs. After studying the issue for over two years, there were still 20,000. How Kilts got Gillette off the dime to pare down the number to 7,000 almost overnight is an astonishing example of getting the rubber to meet the road—with enormous benefits to the business. • Understanding the right things through an overarching concept to frame and filter issues: For Jim Kilts it was Total Brand Value, the framework he used in the consumer products industry for achieving better, faster, and more complete results than the competition.Whether you’re CEO of a multibillion-dollar global company, the brand manager for a product, an entrepreneur starting a small business, or just beginning a career, Doing What Matters provides the practical ideas that get results—ranging from a day one action plan for starting a new job to a chorus of cheers and support to a program of total innovation that involves everyone in changes from small to “big bang.”From the Hardcover edition.

    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

     Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them. Topics include: ? The mechanics and mindset of communicating with trust and credibility ? Choosing the right words: being positive, using plain English, being plausible, and personalizing a message ? Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's ? Case studies from personal finance, consumer products, public utilities, and other areas

    It's a pedestrian's world, where the streets are clean, the employees are friendly, and the trains run on time. All of its elements are themed, presented in a consistent architectural, decorative, horticultural, musical, even olfactory tone, with rides, shows, restaurants, scenery, and costumed characters coordinated to tell a consistent set of stories. It is beguiling and exasperating, a place of ambivalence and ambiguity. In Vinyl Leaves Professor Fjellman analyzes each ride and theater show of Walt Disney World and discusses the history, political economy, technical infrastructure, and urban planning of the area as well as its relationship with Metropolitan Orlando and the state of Florida.Vinyl Leaves argues that Disney, in pursuit of its own economic interests, acts as the muse for the allied transnational corporations that sponsor it as well as for the world of late capitalism, where the commodity form has colonized much of human life. With brilliant technological legerdemain, Disney puts visitors into cinematically structured stories in which pieces of American and world culture become ideological tokens in arguments in favor of commodification and techno-corporate control. Culture is construed as spirit, colonialism and entrepreneurial violence as exotic zaniness, and the Other as child.Exhaustion and cognitive overload lead visitors into the bliss of Commodity Zen—the characteristic state of postmodern life. While we were watching for Orwell, Huxley rode into town, bringing soma, cable, and charge cards—and wearing mouse ears. This book is the story of our commodity fairyland.

    Written by Rohan Gunatillake, one of the world's most creative voices in mindfulness and meditation, this eBook short presents sixteen portable exercises to help us keep in touch with the present moment, even during the busiest of days.

    This 31-page guide for “Man's Search for Meaning” by Victor Frankl includes detailed chapter summaries and analysis covering II parts, as well as several more in-depth sections of expert-written literary analysis. Featured content includes commentary on major characters, 25 important quotes, essay topics, and key themes like Meaning in Extreme Conditions and Lacking Meaning in One's Life.

    Blaming herself for the heinous crime that happened because she didn't "go straight to school," Tali is bound by invisible chains of secrecy, shame, and self-imposed isolation. Her harrowing and illuminating journey to recovery begins in her twenties with the support of her mentor, Dr. Daniel Benson, with whom she experiences deep love and then heartbreak. Feeling lost, Tali travels to Israel where Kabbalah sparks her spiritualism, and then to Africa where an arduous climb up Mount Kilimanjaro ignites a newfound feeling of empowerment. Only when Tali goes back to the Bronx and learns that her unreported crime scene has become the site of a rehabilitation center, does she understand that there is one more road to travel prior to reaching freedom.

    As seen on the Tonight Show with Jay Leno (twice!) as well as 2 dozen other TV programs, Brian's now the host of the popular online series "Scam School," (downloaded over 1 million times a month, and named by iTunes as a "top video podcast" of 2008 and 2009). ...And THIS is the book that started it all.With 57 killer tricks (and 8 bonus scams), any one of these tricks could win you the cost of a free drink or more... and yet your investment will be LESS THAN 2 CENTS PER TRICK!Short enough to digest in an evening, yet powerful enough to score you free drinks for the rest of your life... "Cheats, Cons, Swindles and Tricks" could be the single best investment of 99 cents you'll ever make.

    An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

    And not enough broken people know that."No stranger himself to brokenness, Gordon MacDonald draws from personal experience and discusses the likely sources of pain, the humiliation, and the long- and short-range consequences of a broken personal world. And he offers encouraging answers to the questions everyone asks when their worlds fall apart: Is there a way back?

     Does the thought of flying fill you with dread? Do panic attacks leave you feeling scared and vulnerable? If so, this book could change your life. Written by top flying experts from British Airways' 'Flying with Confidence' course, this reassuring guide explains everything you need to know about air travel alongside techniques for feeling confident and in control from take off to landing. In easy-to-follow sections, you'll learn how to recognise cabin noises, manage turbulence and fly in bad weather conditions. As your knowledge grows, so will your confidence, with the fear of the unknown removed.

    His unit is about to lose its biggest customer and its most valuable employee. Mike wonders how much longer he and his staff can keep up their relentless work schedule and meet upper management’s new request for cost cuts. Something has to give. Hoping to blow off steam, he heads to a gym, where he runs into Joe, a former army Ranger.After listening to Mike vent about the cards he’s been dealt, the ex-soldier says, "Sounds like your company is ready to bounce." Mike looks confused, so Joe begins tutoring him in lessons from the battlefield. It is precisely when all seems lost, says Joe, that the opportunity exists to rethink a situation and make real progress. Over the next two weeks, Joe turns Mike’s view of himself and his company upside down. Despite his Ivy League MBA and extensive experience running companies, Mike has a lot to learn from this young grunt just back from Afghanistan. For example, he learns that under pressure, people experience two kinds of anxiety–one that hurts performance and one that helps it. Mike uses the insight to get his troops running toward the sound of gunfire, and in the process, learns that "bounce" can happen outside the workplace, too. With Joe’s help, he finds his own personal bounce.Drawing inspiration from such sources as the work of M.I.T. social scientist Ed Schein, the film Saving Private Ryan, and his own experiences as a CEO leading companies, McFarland cleverly weaves a story whose practical insights can be put to use immediately. With an invaluable wrap-up section at the book’s end that analyzes each of the key ideas and shows how they can be applied in work and personal life, Bounce may be the most indispensable guide to facing challenges ever written.