But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

    You'll find 37 inspirational cabins from all over the country showing how people are building, reclaiming and transforming this unique American dwelling. The Cabin celebrates the appeal of this unique form or retreat, providing inspiration and practical ideas for realizing your own cabin dream.Based on design, shape, age and material, the cabins are divided into four distinct styles: rustic, traditional, modern and transformed. Whatever the style, each is a classic American getaway. The Cabin features:37 inspirational cabins from around all over the country. Nearly 250 photographs and 50 illustrations Detailed descriptions, site plans, and floor plans

    This significantly expanded edition is a full-color, lavishly illustrated, comprehensive resource that explores every aspect of alternative process image making. With his highly conversational writing style, James explores the techniques, processes, idiosyncrasies, history, and cultural connections that are such a significant part of the genre. Best of all, James makes it extremely accessible, providing clear instructions and practical workflow advice. The book delves into a vast menu of alternative and traditional options, among them: calotype, salted paper, cyanotype, argyrotype, chrysotype, POP, kallitype, ambrotype/wet collodion, Van Dyke, platinum/palladium, Ziatype, gelatin dry plate emulsions, carbon, gum bichromate, albumen, hand-applied emulsions, paper, alternative imaging systems, and digital negative production for alternative process image making. This book has become the unanimous standard reference text for alternative process photography, one that students love to read and work from. Not only does this definitive work make the most complex ideas easy to understand, it is conversational, comfortable, inspirational, and fun to read- a tremendous resource and a treasure trove of alternative process images. "The first edition was a stunning achievement, and one I felt that was not likely to be superceded. Five short years later Christopher James has created a very new work and a new standard. The Book of Alternative Photographic Processes: 2nd Edition is, by far, the best alternative photographic process book ever!" - Richard Sullivan, Founder and Co-Owner, Bostick & Sullivan "If I could only have one photography book this would be it." -Timothy Whelan, Photographic Books

    His journal has become a classic of photographic literature. Weston was a towering figure in twentieth-century photography, whose restless quest for beauty and the mystical presence behind it resulted in a body of work unrivaled in the medium. John Szarkowski observes that "It was as though the things of everyday experience had been transformed... into organic sculptures, the forms of which were both the expression and the justification of the life within... He had freed his eyes of conventional expectation, and had taught them to see the statement of intent that resides in natural form."

    series.Fifty Fashion Looks that Changed the 1950s showcases fifty iconic outfits from one of fashion's most influential and exciting decades. From the bombshell glamour of Marilyn Monroe in How to Marry a Millionnaire to the emergence of teenage style, via the sculptural forms of Christian Dior's New Look and Balenciaga's double A-line, this elegant sourcebook celebrates all the looks that revolutionized fashion. With Paula Reed's lively and informative text and a wealth of fabulous photography, this book will be required reading for design students, collectors of vintage and all those who love fashion.

    Each palette--which includes anywhere from 6 to 16 color swatches--forms a blueprint for a unique decorative scheme. A palette based on old Chinese silk, for example, is seen reinterpreted in a contemporary New York apartment. Plus, each palette features gorgeous photographs that bring the color scheme to life, along with invaluable advice and tips for using the colors to transform a room. Readers will also find manufacturers' paint references and numbers, lists of suppliers, and much more. The ultimate color sourcebook!

    Even if you don't consider yourself a doodler, the exercises and techniques in this book will give you a fun way to tap into your personal style.The invitation starts with a pencil as you work through doodle assignments. Eventually, you will learn how to size up and combine these doodles into larger compositions. Then, you will begin mixing it up with watercolor paints and, finally, with acrylic paints.In If You Can Doodle, You Can Paint we will:Dig for treasure/doodleObserve, arrange, and studyMake folded books for doodle-ready surfacesCopy your images with hand/eye coordinationScan and enlarge your doodlesAdd color combinations with colored pencil and acrylic paintCreate compositional grid paintings, andCreate a large complete painting!So what are you waiting for? Grab some pens and paints and get creative!

    A tribute to her insouciant lifestyle, Essentially Lilly is lavishly illustrated and peppered with anecdotal memories of a life filled with color. Joined by her family and close friends, Lilly recalls the parties, the decorating, the food, and the fashion that have been part of her life in Palm Beach since she arrived there in the 1950s.With sections devoted to each part of the day, Essentially Lilly captures a variety of social events -- from a sunrise sail to a beach supper under the stars -- and imbues each with singular "Lilly style":Mellow Yellow Mornings -- start the day off easy with a walk on the beach or a luxuriously lazy breakfast in bed. Take some friends out for an early morning sail or a country club brunch. Round off the morning hunting for a one-of-a-kind treasure at a local flea market.Think Pink Afternoons -- rev up the middle of the day with a bridesmaids' lunch, a birthday cookout, or a charity tea. Perhaps you'd rather relax with a fruity pool party or a "just-looking" stroll down Palm Beach's fabled Worth Avenue.True Blue Evenings -- gather your friends together for a festive cocktail party or a romantic beach dinner under a full moon. Maybe it's a deep woods campfire that appeals to you, or watching a movie out under the stars, or just a simple pizza party for your family.Essentially Lilly presents memories and menus, beautiful photographs and dazzling illustrations as well as dozens of recipes and entertaining suggestions to make your own get-togethers as successful as one of Lilly's famed parties. Best of all, Lilly offers her spirited advice throughout: "Just relax and have fun -- and be an individual," she says. "It's better that you enjoy yourself than it is to get it right." Good rules to live by."LILLY PULITZER trademarks and logos are the property of Sugartown Worldwide, Inc. The book, including the design on the cover, are Copyright © 2004 Sugartown Worldwide, Inc."

    Crafting sentences as dexterously as he does ceramic vases, Adler takes us on a whirlwind tour through gorgeously styled interior. Organized by type of furniture (bed, bookshelf, dining table, dresser, table), Adler divulges all the tricks and tips needed to artfully arrange anything in one’s home.

    I’ve been camping since I was a Boy Scout and RVing for more than 40 years, 17 of those years fulltiming with my wife, Lynn, in our Bounder motorhome. A good portion of the time we spent boondocking – camping off the grid – enjoying the freedom away from crowded campgrounds, exploring America’s wild lands and National Parks, camping along our scenic byways, on the shores of mountain lakes and streams, in the depths of our national and state forests, and in the wide open spaces of the Southwestern deserts. In this ebook I hope to inspire you to take the road-less-traveled and find your own private campsites – and I show you step-by-step how to do it easily and painlessly. Happy Travels.

    The blank page.It has so much power.Some days it's terrifying, sometimes thrilling, but mostly it's just plain old scary.It is the reason many people never finish that novel, or complete that project, or follow through with that one thing they used to dream about.Sadly, it is the reason many people never even begin.Blaine Hogan's manifesto, UNTITLED: Thoughts on the Creative Process is here to change all that.As an artist who has designed t-shirts, made light fixtures, created performance art in alleyways, performed on big and small stages all across the country, acted on network television, and is now a creative director at one of the largest churches in North America, Blaine walks you through the creative process of attacking the blank page, executing vision, finding the importance of contemplation, fighting the battle with resistance, and learning from your failures.Blank pages be gone!Read UNTITLED and get ready to fill those suckers with good and meaningful work.

    For more than twenty years and from Blackwood, Wales to Tokyo, Japan, Nicky Wire has kept a personal visual history of the band in their various stages from Generation Terrorists through Holy Bible and right up to last year's remarkable album, Postcards from a Young Man. Edited down from over 1,000 of Wire's personal polaroids and with accompanying text by the man himself, Death of The Polaroid promises to be a rich, visual biography of one of the most loved and iconoclastic British bands of the past two decades.

    Whether you're an amateur or a seasoned pro, this book will expand your vision of the world and provide you with hundreds of ideas and tips designed to strengthen your ability to capture and create images that are intriguing, technically sound and aesthetically attractive.What's more, every image inside Photo Idea Index was created specifically for this book (no stock photos!) using modestly priced cameras and equipment that are readily available to those of us without mega-amounts of cash to spend. Photo Idea Index is truly a one-of-a kind resource for image-makers of today.

    Throughout, gorgeous photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books inspire readers to live better with their own collections.Praise for Bibliostyle"Featuring enviable private libraries and packed floor-to-ceiling shelves, this beautiful volume makes a compelling case for books as d�cor."--New York"Freudenberger spotlights the splendid, enviable personal libraries of literary figures whose owners obviously care about their book collections and have actually read them, too."--The Boston Globe"This is a coffee table book that makes you think as well as admire and desire."--Sydney Herald"Offers a look into the fabulous homes of book lovers the world over, showcasing how their interior design is built around the tomes they love most."--CN"The photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books will inspire readers to live better with their own collections."--Publishers Weekly "Nina Freudenberger teams with Sadie Stein of The New Yorker and photographer Shade Degges of Architectural Digest to showcase beautiful photographs of the private libraries of book lovers from all over the world."--BookRiot

    An indispensable and handy resource for anyone who wants to take better pictures in Yosemite and elsewhere.