You Can't Send a Duck to Eagle School: And Other Simple Truths of Leadership


Mac Anderson - 2007
    And whatever skills are needed to do the job can be taught and honed into expertise. But no matter how great a manager you are, there are some things you cannot teach: desire, personality and drive.In You Can't Send a Duck to Eagle School, Mac Anderson shares his best lessons learned from more than forty years of leadership experience in a fresh and engaging way. You'll learn how to hire great people, communicate with your team, and create a culture that's successful — and fun. A great resource for any leader, this is one of the best leadership books out there that provides the simple truths of managing teams in a quick, one-hour read. Read it today and put it into action tomorrow.Looking for a team gift, employee gift, or thank you gift for coworkers? You Can't Send a Duck to Eagle School is a great way to say thanks for a job well done, while inspiring your coworkers to develop their own leadership skills.

What Every Body is Saying: An Ex-FBI Agent's Guide to Speed-Reading People


Joe Navarro - 2008
    Is it?She says she agrees. Does she?The interview went great - or did it?He said he'd never do it again. But he did.Read this book and send your nonverbal intelligence soaring. Joe Navarro, a former FBI counterintelligence officer and a recognized expert on nonverbal behavior, explains how to "speed-read" people: decode sentiments and behaviors, avoid hidden pitfalls, and look for deceptive behaviors. You'll also learn how your body language can influence what your boss, family, friends, and strangers think of you. You will discover:The ancient survival instincts that drive body languageWhy the face is the least likely place to gauge a person's true feelingsWhat thumbs, feet, and eyelids reveal about moods and motivesThe most powerful behaviors that reveal our confidence and true sentimentsSimple nonverbals that instantly establish trustSimple nonverbals that instantly communicate authorityFilled with examples from Navarro's professional experience, this definitive book offers a powerful new way to navigate your world.

Design for the Real World: Human Ecology and Social Change


Victor Papanek - 1972
    Translated into twenty-three languages, it is one of the world's most widely read books on design. In this edition, Victor Papanek examines the attempts by designers to combat the tawdry, the unsafe, the frivolous, the useless product, once again providing a blueprint for sensible, responsible design in this world which is deficient in resources and energy.

Designing Your Life: Build a Life that Works for You


Bill Burnett - 2016
    Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.

UX Strategy: How to Devise Innovative Digital Products That People Want


Jaime Levy - 2014
    You'll get several case studies, including Airbnb, along with interviews with UX strategists from different work environments (startup, agency, and enterprise) about their roles and experience.With this book, UX designers, product stakeholders, and startup founders will learn how to: • Conduct a competitive analysis on the online marketplace• Perform guerrilla user research for your MVP• Design for conversion and develop a funnel matrix for understanding customer acquisition• Extract innovative online opportunities from market research• Validate customer research with continuous feedback loops• Adapt traditional and contemporary business approaches (such as Lean Startup) to implement a successful strategy

Mating in Captivity: Reconciling the Erotic and the Domestic


Esther Perel - 2006
    She invites us to explore the paradoxical union of domesticity and sexual desire, and explains what it takes to bring lust home.In her 20 years of clinical experience, Perel has treated hundreds of couples whose home lives are empty of passion. They describe relationships that are open and loving, yet sexually dull. What is going on?In this explosively original book, Perel explains that our cultural penchant for equality, togetherness, and absolute candor is antithetical to erotic desire for both men and women. Sexual excitement doesn't always play by the rules of good citizenship. It is politically incorrect. It thrives on power plays, unfair advantages, and the space between self and other. More exciting, playful, even poetic sex is possible, but first we must kick egalitarian ideals and emotional housekeeping out of our bedrooms.While Mating in Captivity shows why the domestic realm can feel like a cage, Perel's take on bedroom dynamics promises to liberate, enchant, and provoke. Flinging the doors open on erotic life and domesticity, she invites us to put the "X" back in sex.©2006 Esther Perel (P)2006 HarperCollins Publishers

Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists and Organize Your Life


S.J. Scott - 2017
    The truth is: Most to-do lists are a distraction that often cause you to procrastinate on important tasks. Fortunately, the TODOIST app is specifically designed help you manage all your day-to-day tasks -- even when juggling dozens of projects. Todoist is widely considered to be the #1 to-do list app because of its simple functionality. It's elegantly designed so you can download it right now and create your first task list within five minutes. On the other hand, it has many advanced features that allow you to manage hundreds of tasks and projects, without making you feel overwhelmed. All of this and more is covered in the book, " Master Todoist ." DOWNLOAD: Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists The goal of Master Todoist is to help you rethink your to-do lists. On the surface, you’ll find a walkthrough of all the app's features, but you’ll also discover many advanced strategies for focusing on the tasks that truly matter. Specifically, you will learn how to: Identify the activities that are most important for your personal and professional life Remember every single date-specific appointment, meeting, and personal obligation Create projects with clearly identifiable next steps Use Todoist to remove the distractions and "noise" that prevent you from focusing on your big-picture activities Implement the advanced features to streamline the most precious asset that you possess -- your time You can eliminate that feeling of overwhelm by redesigning the way you manage tasks. And in Master Todoist, you'll discover how you can take massive action in your life by relying on a simple app that's trusted by over 5 million users. Learn How to Get the Important Things Done by Clicking the "Buy Now" Button at the Top of the Page.

Pig Wrestling: Clean Your Thinking to Create the Change you Need


Pete Lindsay - 2017
    Read it in under an hour, and you’ll be ready to tackle any type of sticky situation in work or life.Meet a stressed Young Manager, whose teams are at each other’s throats. At his local coffee bar he shares his frustrations with his barista – who turns out to be more than he seems. It’s the start of a journey into Pig Wrestling – a process that can be used to resolve any seemingly impossible problem. By reframing the issue we can all create change, whenever and wherever we need it most.Developed out of the authors’ work in elite sports and business – including Manchester City, Olympic champion Jessica Ennis-Hill and the England Cricket team – this instantly memorable story will help you thrive in complex and messy times.

Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions


John P. Kotter - 2005
    Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to save the colony.Their delightfully told journey illuminates in an unforgettable way how to manage the necessary change that surrounds us all. Simple explanatory material following the fable enhances the lasting value of these lessons.Our Iceberg Is Melting is at once charming, accessible and profound; a treat for virtually any reader.

The Ultimate Book of Outfit Formulas: A Stylish Solution to What Should I Wear?


Alison Lumbatis - 2021
    You have many important choices to make during the day and only so much mental bandwidth. Getting dressed can be a dreaded daily task that takes up valuable time best spent on something else.   Style expert Alison Lumbatis wants to help you make fashion fun again. Alison shows you how easy it is to build a basic yet beautiful wardrobe starting with the clothes you already own and adding other classic mix-and-match elements that work for any season on any budget.   Once your wardrobe is set, you can use the easy outfit formulas in the book to take the guesswork out of getting dressed, freeing you up to focus on bigger priorities.   Looking fabulous while saving time is the ultimate win-win.

Design for How People Learn


Julie Dirksen - 2011
    Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems.In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design


William Lidwell - 2003
    Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Insanely Simple: The Obsession That Drives Apple's Success


Ken Segall - 2012
    It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Fluent Forever: How to Learn Any Language Fast and Never Forget It


Gabriel Wyner - 2014
    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

Life's a Pitch


Stephen Bayley - 2007
    Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.