Business the Bill Gates Way: 10 Secrets of the World's Richest Business Leader


Des Dearlove - 1998
    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

Marketing In Less Than 1000 Words (Reactor15 Briefings)


Rob Burns - 2012
     In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.

Smashwords Book Marketing Guide


Mark Coker - 2008
    This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results. The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books. Here's what you'll learn in the Smashwords Book Marketing Guide:Table of ContentsIntroduction: About the Smashwords Book Marketing Guide Background on SmashwordsSetting expectationsHow Smashwords helps authors and publishers market booksAdopting a proactive marketing mindsetMarketing starts nowHyperlinks help readers discover booksThe importance of authors helping authors41 Marketing Tips (all free to implement!)Tip #1 – Update your email signatureTip #2 – Post a notice on your web site or blogTip #3 – Contact your friends, family, co-workers and fansTip #4 – Post a notice to your social networksTip #5 – Update your message board signaturesTip #6 – How to reach readers with TwitterTip #7 – Publish more than one book to create a multiplier effectTip #8 – Advertise your other books in each book you publishTip #9 – Make it easy for your readers to connect with youTip #10 – Issue a press release on a free PR wire serviceTip #11 – Join HARO, Help-a-reporter-online for free press leadsTip #12 – Encourage fans to purchase and review your bookTip #13 – Write thoughtful reviews for other booksTip #14 – Participate in online forumsTip #15 – Experiment with couponsTip #16 – Write a blogTip #17 – Write guest columns for blogsTip #18 – Invite other authors to post to your blogTip #19 – Do Q&A interviews of other authors on your blogTip #20 – Join the conversation on blogsTip #21 – Organize a blog tourTip #22 – Use Google Alerts to discover where the conversations are taking placeTip #23 – Leverage YouTube videos to reach readersTip #24 – Print up business cardsTip #25 – Encourage your fans to become affiliate marketers of your bookTip #26 – Create a reader’s guide at the end of your bookTip #27 – Insert sample chapters from your other booksTip #28 – Do a sample chapters swap with another authorTip #29 – Invite other authors to join you at SmashwordsTip #30 – Promote your book to the top ebook listing sitesTip #31 – Read the Secrets to Ebook Publishing SuccessTip #32 – Upgrade your cover imageTip #33 – Share these marketing tips with your fellow authors! Tip #34 – Create an online calling card with About.meTip #35 – Create a presentation and upload it to SlideShare.netTip #36 – Join LinkedIn, post links to your booksTip #37 – Do a presentation at your local library on ebook publishingTip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirableTip #39 – Link to every retailer to reach more readersTip #40 – Distribute your book as a preorderTip #41 – Publish a Smashwords InterviewOther Kindle Books by Mark Coker Smashwords Style Guide (how to format and produce an ebook)

Product Research 101: Find Winning Products to Sell on Amazon and Beyond


Renae Clark - 2015
    If you are an experienced seller or are looking to do arbitrage this book will have less value as I don’t discuss sourcing by arbitrage. I don’t do arbitrage, so I don’t teach it. This book is written for the new or struggling seller wanting to source wholesale or private label products. What you will learn: Basic steps for finding top selling products How to generate product ideas and look for trends How to validate demand Tips for finding suppliers Analyzing data to help you pick a product It took me 5 months of research before I pulled the trigger on my first products to sell on Amazon. Five months and countless hours. I have pages of notes with product ideas in many different categories. Some were wholesale products, others were ideas for my own products. I had some money set aside to buy inventory. But I couldn’t commit. I was looking for...not necessarily thee perfect product, but, well yeah, the perfect product. Fear of choosing “wrong” was holding me back. I knew that product selection was key to success so I needed to choose right. Another part of the problem was I had bigger ideas—I wanted to create a brand and I had some ideas as to what sorts of products I would carry. But those ideas required more capital than I was willing to invest for my first product. As a result, I put so much pressure on myself to dream big and think towards the future that I did…nothing! Another hold up was I was a little skittish to follow the advice to source from Chinese suppliers. It seemed so complicated for a beginner. Could I not take a little less profit and source domestically? Were there not manufacturers that could produce my ideas in North America? Yes, and yes. Ultimately the delays helped me because I learned a lot by joining Facebook groups and listening to and learning from the experiences of others. I devoured the advice in forums as well as blogs, books, webinars, and courses. I learned of the pitfalls of private label that the gurus selling you the dream never talk about. And finally, I did pull the trigger. I put together this guide to help any of you who are feeling a little gun-shy too. I put this book together for all of you who have the brains to say “Hey, if everyone buys top 100 selling products wont that saturate the market?” I put this book together to help you find great products from many different approaches. After reading this, you should feel confident enough to find a product and get started with your e-commerce business.

Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising


Phil Dusenberry - 2005
    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

The Art of War: Sun Tsu - The Key Book of the Way of the Warrior


Alfredo Tucci - 2001
    

The Ten Principles Behind Great Customer Experiences (Financial Times Series)


Matt Watkinson - 2012
    They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Brand Like a Rock Star: Lessons from Rock 'n' Roll to Make Your Business Rich and Famous


Steve Jones - 2011
    This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.

Rocket Stocks: Learn to Profit from the Stock Market's Biggest Winners


Matthew R. Kratter - 2016
    Then use it to make money for the rest of your life. A Rocket Stock is a stock that goes straight up over a short period of time.Rocket Stocks are the shortest path to wealth in the stock market. And yet many traders and investors miss out on them. Or trade them the wrong way, and get wiped out.Have you ever wished that you could find the next Tesla or Apple? Have you ever stood on the sidelines and watched a stock rocket higher? You were paralyzed for many days, afraid to buy. And then you finally bought the stock, only to watch it crash lower.I used to do this too, until I figured out exactly when to buy and sell these stocks.Don't be the sucker that Wall Street leaves holding the bag. And stop gambling with your hard-earned money.It's time to learn a proven strategy that takes the stress out of trading stocks. In this book, you will learn:How to spot a stock that is about to explode higherInsider tricks used by professional tradersWhat makes a stock magical (or not!)Why it is sometimes a great idea to buy a stock that everyone hatesHow to protect your money in a downturnJoin the thousands of smart traders who have learned to trade rocket stocks the easy way.Amazon best-selling author and retired hedge fund manager, Matthew Kratter will teach you the secrets that he has used to profitably trade rocket stocks for the last 20 years.The strategy is powerful, and yet so simple to use. Even if you are a complete beginner, this strategy will have you trading stocks in no time.And if you ever get stuck, you can always reach out to me by email (provided inside of the book), and I will help you.To start making money today, scroll to the top of this page and click BUY NOW.

M: Marketing


Dhruv Grewal - 2007
    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Visual Hammer


Laura Ries - 2012
    Marketing plans, marketing slogans, marketing messages are all word-oriented with visuals used mostly for “decoration” purposes.Visual Hammer is the first book to document the superiority of a visual approach to marketing. Some examples: The Marlboro cowboy, the Coca-Cola contour bottle, the Corona lime and many, many others.But here’s the twist. A visual hammer is not enough. What a brand also needs is a verbal nail. “Masculinity” in the case of the Marlboro cowboy. “The real thing” in the case of Coke’s contour bottle, “Mexican beer” in the case of the Corona lime.It’s the two working together, a verbal nail and a visual hammer, that can create a powerful brand.Consider what the pink ribbon has done for Nancy Brinker. In 1982, Ms. Brinker started a foundation to fight breast cancer in memory of her sister, Susan G. Komen. Since then, the foundation has raised nearly $2 billion and is the world’s-largest non-profit source of money to combat breast cancer.Then there’s Aflac, the company that brought us the duck. In 2000, the first year the duck was advertised, sales went up 29%. The second year, 28%. The third year, 18%.Before the duck, Aflac had a name recognition of 12%. Today, it’s 94%. (The duck is the hammer and the “quack” is the verbal nail. It’s the integration of the two that makes the brand memorable.)Color often plays a role in creating memorable visual hammers. Tiffany’s blue box, the Masters green jacket, Nexium’s purple pill, Christian Louboutin’s red soles.So can the product itself. The watchband of a Rolex, the grille of a Rolls-Royce, the Absolut bottle, the Stella Artois glass, the polo player on a Ralph Lauren shirt.Symbols can act as hammers to visualize “invisible” products. Travelers’ red umbrella, Wells Fargo’s stagecoach, Geico’s gecko.Company founders can also act as hammers. Colonel Sanders, Papa John, Frank Perdue, Orville Redenbacher, Paul Newman.In spite of these and many other examples, why do so many marketing people work exclusively with words when the real power is with visuals? Well, words are important, too. The objective of a marketing program is to "own a word in the mind.” Therefore it’s important to find the right word as well as the right visual.The interplay between pictures and words is like a hammer and a nail. If the objective is to nail two pieces of wood together, why fool around with a hammer? Why not just put the wood together with a nail?That's the problem of marketing. Your most useful tool is a visual hammer, but the nail comes first. Unless you pick the right nail, all the creative hammers in the world are not going to help very much.Visual Hammer is a book that will help you nail your brand into consumers’ minds.

Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google


Jason McDonald - 2010
    Check out the other SEO books, read their reviews, browse their 'inside peeks,' and you'll find that the SEO FITNESS WORKBOOK is the best SEO book of 2016. Updated Edition: September 2016 - up-to-date coverage of Google's Penguin, Panda, Semantic Search, Mobile and even Local algorithm updates FREE SEO Tools - includes access to Jason's SEO Toolbook - a $29.99 value! Worksheets and Videos - more than just a book, the SEO Fitness Workbook includes worksheets and videos to guide you from SEO novice to SEO expert. It's not just about 'learning' SEO; it's about 'doing' SEO and 'succeeding at' SEO! Contents - coverage of 'On Page' and 'Off Page' SEO, the 'new' content marketing, blogging, link-building, social media SEO (including REVIEW MARKETING on GOOGLE and YELP) and every other esoteric technical tactic in PLAIN ENGLISH for MERE MORTALS such as GOOGLE SEARCH CONSOLE and GOOGLE ANALYTICS. SEO in PLAIN ENGLISH: let Jason guide you in SIMPLE language to the top of Google, Bing, and Yahoo   More on the SEO FITNESS WORKBOOK, 2016 Edition While many books on SEO sell for $2.99 or are even free, the SEO FITNESS WORKBOOK is priced at $39.99. It's not cheap. It's worth it. Here's why - Please 'Look inside' other books on SEO on Amazon, and PLEASE read the reviews! Compare the reviews of those books with the reviews of the SEO FITNESS WORKBOOK. Many of the books on Amazon, unfortunately, are just junk put up quickly to make a quick buck. The SEO Fitness Workbook, in contrast, is built upon years of real experience, and the teaching methodology of Jason McDonald, used in his classes in the San Francisco Bay Area, including Stanford University's Continuing Studies program. It's in-depth, up-to-date for 2016 as of September, 2016, and supported by facts and real experience. It's PRACTICAL. It doesn't just go on and on in esoteric nerd-speak mumbo jumbo. It explains SEO in PLAIN ENGLISH giving practical TODOs and DELIVERABLES in each chapter. It's a WORKBOOK not a book - it's a DO-IT-NOW and GET-IT-DONE guide to search engine optimization 2016 rather than a speak MUMBO-JUMBO and INTIMIDATE YOU INTO analyis paralysis. Got questions? Google Jason McDonald and send an email. Heck, go crazy and call him on the phone! Simple STEP-BY-STEP instructions PLUS free tools PLUS worksheets PLUS videos makes the SEO FITNESS WORKBOOK worth $50 or even $75 dollars, easily. Getting to the top of GOOGLE and BING will save you tons of money vs. AdWords or advertising on BING or YAHOO. There's nothing better than free is there? Well, YES THERE IS: free SEO tools as part of the companion SEO Toolbook.

From Jobless to Amazon Bestseller: The Step-by-Step System I Followed to Write, Self-publish, Market and Promote my Book to Become a #1 Bestseller on Amazon


Marc Reklau - 2015
     Why you should choose Self-publishing. Why you should choose Amazon. How to write you book fast without ever suffering from “writer’s block”. How to find a title that sells for your book. How to get a cover that sells made. How to price your book right. Why it’s easier than you thought to get an Amazon bestseller. How to market and promote your book and get it in the top of the charts on Amazon. What your book can do for you in the long term (passive income, traditional publishing contracts, radio & TV appearances etc.). And so much more! Think of it! If you publish on Amazon, millions of people are only a click away from downloading your book on their Kindle, PC, Mac, tablets or smartphones. That’s an enormous amount of potential customers! Why not use Amazon’s “look inside” feature and check out the first chapters of “From Jobless to Amazon Bestseller” before you buy?  Just click on the book image above and start reading.

The Short Story Romance Handbook: How I Make Over $1,000 a Month Writing Short Story Romance (and it only took me 3 months)


Hope Ford - 2018
    Since then I have had three best sellers in the short romance category and am now making over $1,000 a month. I went from making $10.64 for January (my first month) to making $1297.72 for March (my third month). I am projected, by looking at sales, to make $1800+ for April (my fourth month). This book is a tell-all of exactly what I did and how I did it. This is a short book. I guarantee there is no fluff here. I get straight to the point and tell you exactly what I did. I truly want to help you become a bestselling author and help you make money writing books. Please, I encourage you to follow the steps outlined in this book. Happy Writing! #1 bestselling short romance author Hope Ford writes short, steamy, sweet romances. There is always an alpha male (because who doesn’t love an alpha male) and a woman he makes his queen. Sit back, grab a glass of wine, and get lost in this happily ever after story – that’s also a little naughty.