The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior


Shlomo Benartzi - 2015
    Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font.  Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web


Paul Adams - 2011
    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

Engaging Learners Through Artmaking: Choice-Based Art Education in the Classroom


Katherine M. Douglas - 2009
    The pedagogy is clearly outlined and addresses personal relevancy, the learning environment, instruction, assessment and advocacy. A strong argument is presented for meaningful learner-directed art making experiences for all students. This book blends sound educational theory with actual practice, and is a resource for practicing and pre-service art teachers, curriculum coordinators, aftercare and camp directors and anyone interested in authentic learning through visual art.

Hand Lettering An Interactive Guide to the Art of Drawing Letters


Megan Wells - 2016
    Learn five major hand lettering styles, then transform your writing into art. Practice pages allow you space to master each letter in every style. Tutorials demonstrate how to embellish your letters; mix different styles for emphasis and flair; add decorative effects like shading; and combine text and illustration.

Speaking of Boys: Answers to the Most-Asked Questions About Raising Sons


Michael G. Thompson - 2000
    I don't want him to be ostracized for not having one, but I worry that it's addictive. What do you think?Our two sons are eleven and fourteen, and they are fiercely competitive. The tension around our house is awful. How can we help them get along better?We've worked very hard to keep our ten-year-old son in touch with his feelings. Sometimes it seems as if we've put him at a disadvantage, surrounded by tougher boys who can be pretty cruel with teasing. How can we help him protect himself when other boys start to tease?With his bestselling book Raising Cain, Michael Thompson, Ph.D., at last broke the silence surrounding the emotional life of boys and spearheaded an important national debate. His warmth and humor quickly made him a popular and respected international speaker and consultant. Now he directs his authority, insight, and eloquence to answering your questions about raising a son. With candid questions and thoughtful, detailed responses, Speaking of Boys covers hot-button topics such as peer pressure, ADHD/ADD, and body image as well as traditional issues such as friendship, divorce, and college and career development. This perceptive, informative, and passionate book will leave you not only with useful, practical advice but also with the comforting knowledge that other parents share the same concerns you do when it comes to raising our boys into well-adjusted, responsible men.

Minimalist Homeschooling: A values-based approach to maximize learning and minimize stress


Zara Fagen - 2017
    Homeschooling does not have to mean a crazy, busy life of too much to do, too much to buy, and too much to plan. You don't have to choose between excellence and sanity while homeschooling - you can have both! "Minimalist Homeschooling" will have you rethinking your priorities and your perspective to create a simple, focused, and meaningful homeschool based on the minimalist mindset and approach. Uniquely, "Minimalist Homeschooling" offers 15 thought-provoking worksheets so readers can purge their tasks, schedule, curriculum, and supplies with clarity and confidence. There IS a way for your children to learn MORE while doing less.

The Power of a Plant: A Teacher's Odyssey to Grow Healthy Minds and Schools


Stephen Ritz - 2017
    After what can only be defined as a cosmic experience when a flower broke up a fight in his classroom, he saw a way to start tackling his school’s problems: plants. He flipped his curriculum to integrate gardening as an entry point for all learning and inadvertently created an international phenomenon. As Ritz likes to say, “Fifty thousand pounds of vegetables later, my favorite crop is organically grown citizens who are growing and eating themselves into good health and amazing opportunities.”The Power of a Plant tells the story of a green teacher from the Bronx who let one idea germinate into a movement and changed his students’ lives by learning alongside them. Since greening his curriculum, Ritz has seen near-perfect attendance and graduation rates, dramatically increased passing rates on state exams, and behavioral incidents slashed in half. In the poorest congressional district in America, he has helped create 2,200 local jobs and built farms and gardens while changing landscapes and mindsets for residents, students, and colleagues. Along the way, Ritz lost more than 100 pounds by eating the food that he and his students grow in school. The Power of a Plant is his story of hope, resilience, regeneration, and optimism.

The Official Bright Line Eating Cookbook: Weight Loss Made Simple


Susan Peirce Thompson - 2019
    The first book gave explicit instructions as to what the guidelines for each meal are, but no specific suggestions as to what to actually cook. This book provides recipes, as well as tons of tips, tricks, and tools culled directly from the Bright Line Eating community, the "Bright Lifers" themselves!Because Bright Line Eating is unlike any food program out there, this cookbook will be unlike any seen before. It's broken down by warm bowls, cold bowls, and plates. There will be a large section on salad dressings--because Bright Lifers live and die by their dressing! Note: there will not be any "cheat" foods, because those foods keep addiction alive in the brain, slow weight loss, and leave you vulnerable to old habits.Special features:  •  75+ delicious recipes  •  Guidance for getting started and staying the course   •  Tips and tricks for getting the most from the plan  •  Jaw-dropping before-and-after stories and photos from successful Bright Lifers  •  and more!This will be an invaluable companion to the first book, and, for some, an entry into Bright Line Eating and an entirely new way of eating.

Perform Under Pressure


Ceri Evans - 2020
    Targeting the moments when you are most stressed and uncomfortable, Dr Ceri Evans' red-blue mind model converts his clinical insights into a simple approach that will help you gain emotional control when you need it most.If you want to be better at what you do, pressure is unavoidable. This book will help you feel comfortable being uncomfortable, overcome mental obstacles and unlock your true potential.'We all feel pressure. Ceri just makes it easy to understand so you can deal with it.'STEVE HANSEN, All Blacks coach'Performing under pressure is the platform for a successful career. Ceri helped me clear my mind, focus on decisive matters and strengthen my vision for the team.'ARSENE WENGER, manager, Arsenal FC, 1996-2018

Battle Hymn of the Tiger Teachers: The Michaela Way


Katharine Birbalsingh - 2019
    In this book, over 20 Michaela teachers explore controversial ideas that improve the lives of pupils from disadvantaged backgrounds. Michaela is blazing a trail in education, defying many of the received notions about what works best in schools.Michaela teachers, from founders to classroom teachers to senior leaders, lead readers through different aspects of what makes Michaela unique. The school gets hundreds of visitors a year. So many ask: what's the secret? But the reality is that it isn't only one thing that makes Michaela work.This book raises challenging questions for teachers and school leaders about how they see education. How can we help new Year 7 pupils get their bearings in secondary school quickly? How do we teach pupils to remember rather than forget what they've learned? How do didactic teaching, drill and memorisation boost motivation and academic achievement? How do we get pupils to be considerate, kind and caring to each other? How do we make lunchtime a calm, happy time every day? How do we ensure new teachers are just as respected as veteran teachers? How can we ensure the weakest readers do the most reading rather than the least? How can we make sure all teachers love teaching in our schools, and want to stay in teaching? How can we prevent teachers from overworking and burning out? What do we do about parents that push back against the school's rules? These questions cut to the core of how we educate and how we see the world.

Lessons From a Third Grade Dropout


Rick Rigsby - 2006
    Rick Rigsby’s– now with 100+ million views on Facebook and YouTube. After his wife died, Rick Rigsby was ready to give up. The bare minimum was good enough. Rigsby was content to go through the motions, living out his life as a shell of himself. But then he remembered the lessons his father taught him years before - something insanely simple, yet incredibly profound.These lessons weren’t in advanced mathematics or the secrets of the stock market. They were quite straightforward, in fact, for Rigsby’s father never made it through third grade. But if this uneducated man’s instructions were powerful enough to produce a Ph.D. and a judge – imagine what they can do for you.Join Rigsby as he dusts off time-tested beliefs and finds brilliantly simple answers to modern society’s questions. In a magnificent testament to the “Greatest Generation” which gave so much and asked so little in return, Lessons from a Third Grade Dropout will challenge you while reigniting your passion to lead a truly fulfilling life.After all, it’s never too late to learn a little bit more about life – just ask the third-grade dropout.

Lean UX: Applying Lean Principles to Improve User Experience


Jeff Gothelf - 2012
    In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UXLean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

The Bezos Letters: 14 Principles to Grow Your Business Like Amazon


Steve Anderson - 2019
    

Badass: Making Users Awesome


Kathy Sierra - 2015
    The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads.This is not a game of chance. It is a game of skill and strategy.And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others?The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them.Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams.Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Squawk!: How to Stop Making Noise and Start Getting Results


Travis Bradberry - 2008
    In this fun, illuminating parable, we follow Charlie the Seagull as he learns that the secret to being a successful boss lies in a deeper understanding of what management really is and how our actions are perceived by those around us.