Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    . .EXPERIENCE THE MAGIC OF 'KAIZEN' - THE JAPANESE WAY TO CREATE LASTING CHANGE. . .Lifestyle changes can be overwhelming: It's hard to take on major goals without falling prey to self-doubt. But with 'KAIZEN', big goals become small, approachable steps. This Japanese method first made waves in the business world by launching Toyota to success; it also adds magic to Marie Kondo's life-changing method of tidying up. As Kondo puts it: "You can take the first small step toward your dream today, and keep taking small steps to grow your passions".Now, Sarah Harvey unlocks 'KAIZEN'S' amazing potential to enhance our everyday lives. Even the boldest intention (I should run a marathon someday) begins with the simplest step (Today, I'll research local running groups). 'KAIZEN' is the key to improving our health, work, finances, relationships, habits, and - yes - homes!RUNNING TIME ➼ 5hrs. and 4mins.©2019, 2020 by Sarah Harvey (P)2019 by Blackstone Publishing

    Here are young Ford, renegade Iacocca, visionary Katayama--everyone needed to reveal the crucial nuances behind two nations competing for commercial supremacy. HC: Morrow.

    Combining his candid insights with a rigorous analysis of Toyota's attempts at Lean production, Ohno's book explains how Lean principles can improve any production endeavor. A historical and philosophical description of just-in-time and Lean manufacturing, this work is a must read for all students of human progress. On a more practical level, it continues to provide inspiration and instruction for those seeking to improve efficiency through the elimination of waste.

    It points out that you must be a leader that people follow, keep informed, make timely decisions and take effective action. In effect you must control the activities of your organization rather than being controlled by them. Here's what’s in the book: * How to lead and manage people; powerful tips and strategies to motivate and inspire your people to bring out the best in them. Be the boss people want to give 200 percent for. * How to Make a Good First Impression * How to Motivate Your Employees in the Workplace * How to Manage Change Effectively * How to Deal With Difficult Employees * Effective Business Negotiation Techniques * How To Set and Achieve Goals * Effective Delegating Strategies * How To Ensure the Profitability of Your Business * How to Create a Business Environment that Supports Growth * All these and much much more. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to managers, I've seen practically dozens of managers fail and lose their job -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time. Table of Contents 1. How to Lead and Manage People 2. How to Make a Good First Impression 3. How to Motivate Employees in the Workplace 4. How to Manage Change Effectively 5. How to Deal With Difficult Employees 6. Effective Business Negotiation Techniques 7. How To Set and Achieve Goals 8. Effective Delegating Strategies 9. How To Ensure the Profitability of Your Business 10. How to Create a Business Environment that Supports Growth Tags: leadership development, student leadership challenge, business leadership, leadership development program, leadership dynamics, management skills and application, developing management skills.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Practitioners of the art, known as ninja, were masters of exotic weapons, martial skills, and techniques of stealth and concealment. Their ability to move swiftly and silently, and to strike at will with deadly force, made them seemingly invincible opponents, giving rise to stories of amazing exploits and supernatural powers.

    

    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

    Chronicling the evolution of America's largest music labels from the Tin Pan Alley days to the present day, Fredric Dannen examines in depth the often venal, sometimes illegal dealings among the assorted hustlers and kingpins who rule over this multi-billion-dollar business.

    In Teaching with Intention: Defining Beliefs, Aligning Practice, Taking Action, K-5 , Miller defines her actions to ensure that children are the true beneficiaries of her teaching. As Peter Johnston writes, "Through this book we have Debbie's teaching mind on loan. She engages us in the details of a teaching life from inside her mind, showing the thinking behind her teaching and the consequences of her actions." Teaching with Intention brings us into classrooms of teachers and children Miller has met over the last five years in her work as a literacy consultant. From setting up the classroom environment to the intentional use of language, from comprehension instruction to lesson design, Miller is explicit about what she does and why. At the same time, she encourages teachers to develop their own belief statements concerning teaching and learning and includes key questions to guide them in this important process.In an environment where the handing down of scripted programs and "foolproof" curricula is increasingly the norm, Teaching with Intention offers a compelling reminder that truly transformative teaching is built from the ground up, and is rebuilt every year, by every teacher, in every classroom, with every new group of students.

    At the same time, Americans have never been more disaffected with Washington, seeing it as an intrusive, incompetent, wasteful giant. Ineffective policies are caused by deep structural factors regardless of which party is in charge, bringing our government into ever-worsening disrepute. Understanding why government fails so often--and how it might become more effective--is a vital responsibility of citizenship.In this book, lawyer and political scientist Peter Schuck provides a wide range of examples and an enormous body of evidence to explain why so many domestic policies go awry--and how to right the foundering ship of state. An urgent call for reform, Why Government Fails So Often is essential reading for anyone curious about why government is in such a disgraceful state and how it can do better.

    In his singularly humorous and biitingly direct way, Zen abbot Soko Morinaga tells the story of his rigorous training at a Japanese Zen temple, his spiritual growth and his interactions with his students and others. Morinaga's voice is uniquely tuned to the truth of the condition of the human mind and spirit and his reflections and interpretations are unvarnished and succinct. His great gift is the ability to lift the spirit of the reader all the while exposing the humility and weakness in the lives of people, none more so than his own. Read on to see what everyone from Publishers Weekly to well-known Buddhist figures and even New York Times bestselling author Anthony Swofford have to say about this one of a kind book!

    Outlast the enemy. Stay alive.That's what Henry Forrest has to do. When he lies about his age to join the Marines, Henry never imagines he'll face anything worse than his own father's cruelty. But his unit is shipped off to the Philippines, where the heat is unbearable, the conditions are brutal, and Henry's dreams of careless adventuring are completely dashed.Then the Japanese invade the islands, and US forces there surrender. As a prisoner of war, Henry faces one horror after another. Yet among his fellow captives, he finds kindness, respect, even brotherhood. A glimmer of light in the darkness. And he'll need to hold tight to the hope they offer if he wants to win the fight for his country, his freedom . . . and his life.Michael P. Spradlin's latest novel tenderly explores the harsh realities of the Bataan Death March and captivity on the Pacific front during World War II.