Burn Zones: Playing Life's Bad Hands


Jorge P. Newbery - 2015
    A high school dropout and serial entrepreneur, he had built a real estate empire of over 4,000 apartments across the USA. Taking risks and working tirelessly were the ingredients to his rise. But, he took one risk too many. An ice storm on Christmas Eve 2004 triggered his collapse. He was maligned, publicly shamed, and financially gutted – even arrested. He lost everything and ended up $26 million in debt. As he struggled to regain his footing, he spent what he could to get others to lift him up. But no one did. He discovered that there was only one person who could build him back up. To move forward, he crafted a new life’s purpose: to help others crushed by unaffordable debts rebuild themselves Burn Zones is a story of playing life’s bad hands and overcoming adversity against the greatest of challenges. It’s an inspirational story of a man who was pushed to his mental and physical limits, and came out the other side even stronger. And, most of all, it’s a lesson that you can do the same.

Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising


Lisa Fortini-Campbell - 2001
    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

Twiggy: The High-Stakes Life of Andrew Forrest


Andrew Burrell - 2013
    He worked for the Australian Financial Review in Melbourne, Sydney and Perth before being posted as a correspondent to Jakarta and Shanghai. Andrew is currently a senior business journalist for the Australian in Perth, where he has covered the WA mining boom since 2006. He won the business prize at the West Australian media awards in 2006 and 2009.

Grand Ambition: An Extraordinary Yacht, the People Who Built It, and The Millionaire Who Can't Really Afford It


G. Bruce Knecht - 2013
    Bruce Knecht, former reporter for The Wall Street Journal and author of The Proving Ground and Hooked, describes the creation of an outsized yacht in a sweeping narrative centered on the men and women who made it happen. DOUG VON ALLMEN, a self-made man who grew up in a landlocked state dreaming of the ocean, was poised to build a 187-foot yacht that would cost $40 million. Lady Linda would not be among the very largest of the burgeoning fleet of oceangoing palaces, but Von Allmen vowed that it would be the best one ever made in the United States. Nothing would be ordinary. The interior walls would be made from rare species of burl wood, the floors paved with onyx and exotic types of marble, the furniture custom made, and the art specially commissioned. But the 2008 economic crisis changed everything. Von Allmen’s lifestyle suddenly became unaffordable. Then it got worse: desperate to reverse his losses, he fell for an audacious Ponzi scheme. Would Von Allmen be able to complete Lady Linda? Would the shipyard and its one thousand employees survive the financial meltdown? The divide between the very rich and everyone else had never been greater, yet the livelihoods of the workers, some of them illegal immigrants, and the yacht owners were inextricably intertwined. In a sweeping, high-stakes narrative, the critically acclaimed author of The Proving Ground and Hooked weaves Von Allmen’s story together with those of the men and women who are building his yacht. As the pursuit of opulence collides with the reality of economic decline, everyone involved in the massive project is forced to rethink the meaning of the American Dream.

This Won't Scale: 41 Plays From The Drift Marketing Team To Help Your Business Cut Through The Noise, Grow Faster Than The Competition & Thrill Your Customers


Dave Gerhardt - 2019
    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.

Moral Fiber - A Practical Guide to Living Our Values


Shawn Vij - 2019
    Taking an innovative and secular approach to business Ethics, moral fiber shows us how living our values unlocks a more purposeful life and career. This book helps us to re-discover the inherent core values, such as fairness, respect, compassion, and honesty, and then how to genuinely Act on them daily.This practical guide is filled with tips, tales, and tools to identify and eliminate toxic behaviors and motivators, as well as priceless lessons from top industry leaders and powerful research from academics. TESTIMONIALS“[Shawn] shares with us how compassion, gratitude and wisdom opens our inner door, unlocking a more purposeful life and career.” — HIS HOLINESS THE DALAI LAMA“Moral Fiber takes us on a beautiful journey of how capitalism and compassion must co-exist to improve our human condition.” — JOHN MACKEY, CO-FOUNDER AND CEO, WHOLE FOODS MARKET“At a time of great uncertainty, Moral Fiber is a welcome tonic and an authentic reminder of how having capitalism with compassion elevates us all.” — JENNIFER REINGOLD, FORMER MANAGEMENT WRITER, FORTUNE MAGAZINE, FAST COMPANY AND BUSINESSWEEK“Moral Fiber drops us head-first into a world of awakening.” — THOMAS DONALDSON, PROFESSOR OF BUSINESS ETHICS, WHARTON SCHOOL, UNIVERSITY OF PENNSYLVANIA“In Moral Fiber, Vij creatively shows us how our core values can be a key to personal happiness and professional success.” — HOWARD C. CUTLER, M.D., NEW YORK TIMES BEST SELLING AUTHOR OF THE ART OF HAPPINESS

The Writers' and Artists' Yearbook Guide to Getting Published: The Essential Guide for Authors


Harry Bingham - 2010
    Together with interviews from authors, agents and publishers (including the CEO of Harper Studio, and the Editorial Director of Macmillan New Writing) as well as buyers from Waterstones and Asda, it offers advice on:* finding an agent or publisher * successful approaches for covering letters and synopses* understanding contractual terms * working with publishers and the editorial process * your role in helping to publicise your workThe Writers' and Artists' Yearbook Guide to Getting Published will enable you to market your work more professionally, understand the relationship you will have with both agent and publisher and offers a contemporary inside view of the publishing industry. Along with the essential contacts in the Writers' and Artists' Yearbook, this is a professional tool you will not want to be without.

The Ride of a Lifetime: Doing Business the Orange County Choppers Way


Paul Teutul - 2009
    and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

Enjoy the Ride: How to Experience the True Joy of Life


Steve Gilliland - 2007
    With a compelling challenge to "Check Your Passion," this book ignites people's ability to choose what they do, why they do it, and who they do it with. 'Enjoy the Ride' enables readers to identify their dreams and puts genuine success within their reach. Success is not limited to those with financial resources or talents. By reading this book, you will learn practical principles to put you on the road to success.

Living the Château Dream


Dick Strawbridge - 2021
    With enormous tasks, like installing a lift, plus the beginnings of lifelong traditions, this much-anticipated follow-up includes many firsts for the Strawbridge family. As Dick and Angel recount stories of the next two years at the château, we start to understand the true extent of the work and skill that it has taken to make this incredible house into a much-loved home.With never-before-told stories of remarkable discoveries, amazing transformations and once-in-a-lifetime celebrations, this book is sure to delight and inspire in equal measure!

Make It Till You Make It: 40 Myths & Truths About Creating


Brendan Leonard - 2016
    Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.

Howard Hughes' Airline: An Informal History of TWA


Robert J. Serling - 1983
     Funded by his considerable wealth, he formed the Hughes Aircraft Company in 1932 and spent the remainder of the decade setting multiple world air speed records. The enigma that was Howard Hughes and the saga of the mighty airline he ruled ruthlessly for two decades are combined in this unique corporate history that reads like a thrilling work of aviation fiction. Movie stars and moguls; airline chieftains and staff, from pilots to skycaps — these are the colourful characters that grace the pages of this anecdote-filled book that pulls no punches. In the course of researching the TWA story, author Robert J Serling interviewed more than one hundred individuals, many of whom knew Hughes personally. The result – a portrayal of the eccentric billionaire that has never been seen before. This is the first full account of the great air carrier that the moody, mysterious Hughes first saved from extinction and then nearly destroyed in the process… Praise for Robert J Serling ‘Aviation buffs will revel in this thoroughgoing chronicle’ – Kirkus Robert J Serling (1918-2010) wrote aviation fiction, as well as some non-fiction, his whole adult life and received the 1988 Lauren D. Lyman Award for distinguished achievement in the field of aviation and aerospace journalism. Formerly residents of Washington, D.C., he and his wife moved to Tucson, Arizona. He passed away in 2010 at the age of 92.

The Starbucks Story


John Simmons - 2005
    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

DO NOTHING!


Damian Mark Smyth - 2012
    It is the misunderstanding of the ‘function’ of individual thought systems that causes the problems, pain and suffering in the world. This ‘reactive’ thinking interferes with the flow of creative intelligence. When busy thinking subsides, new thought is available, and with it, innovation and resilience. The ‘trick,’ is simply to see how the ‘trick is done’. That’s it, no more. No processes, just an understanding. I point towards this understanding of the ‘human operating system’, which turns cause and effect, completely inside-out.What if you were able to live a perfect, happy life, effortlessly... right now!? What if you discovered the secret that has been talked about by mystics throughout the ages, that was not only incredibly simple but was also accessible to you without doing a thing? What if every area of your life could be improved with one realisation, one thought, one simple understanding? Damian Mark Smyth is a teacher of this understanding and he takes you through the most common misunderstandings and misconceptions to help you realise that humanity has, for the most part, been looking in the wrong direction when it comes to happiness. The ‘outside-in’ world of fame and money is not the way to be fulfilled - just look at the amount of rich and famous people in rehab and therapy. His approach is more in tune with who you really are. From relationships to money, the business environment, parenting to sport and even addiction, Damian will show you where the secret lies and how you too can access it.Here is what readers are saying about ‘DO NOTHING!’: I can’t believe how powerful this book is! “I’m impressed with this book. Read DO NOTHING! The wonders of the internal universe await.” Jack Pransky Ph.D (Author of ‘Somebody Should Have Told Us!’)This book is amazing!This is not the kind of book that teaches you, it is a book that TOUCHES you...I am now a big step closer to loving life.DO NOTHING! goes straight to your heart, it is a piece of music as much as a written text.It is very, very CONTAGIOUS!!! There is a happiness virus somewhere in the text! You open the book & have no choice but to get infected by itDO NOTHING’S chapter on money is one of the more useful things I’ve read in my life.Without this book, my life would be very different right now (and not in a good way!).DO NOTHING! is the missing link! Ever had trouble with stress, depression, anxiety, doubt or fear? This book will revolutionise the way you live.I just wish I’d read it earlier!! This is what the author, Damian Mark Smyth says himself about the Principles outlined within the pages of ‘DO NOTHING!’: “There are three formless facts that create our reality from moment to moment. Like gravity, they exist whether we believe them or not. With them, not only do we create our world through our thoughts, but we also create our world ‘of thought’. Merely by having an understanding of how they work allows us freedom from worry, stress and fear and opens us up to the infinite potential of the universe through creativity, compassion and love. And the way to access this inner source of wisdom is to DO NOTHING! Because we already have it. As the saying goes: “You are already enlightened, you just don’t know it yet...”

How Successful People Think Differently


Akash Karia - 2013
    In How Successful People Think Differently you will learn:•Why successful people say “I don’t” instead of “I can’t”•Why successful people never suppress their desires - and what they do instead•How successful people think smart•The “if-then” strategy that triples your chances of achieving success•The type of thinking that makes successful people successful in the first place•Why The Secret is setting you up for failure•The wrong (and the right) way to visualize your goals (this alone will be worth the price of the book!)•The right (and the wrong) type of thinking that either sets up you up for success or failure•Simple, and sometimes surprising, success principles to help you achieve your goals•And a lot more...Based on Intensive Scientific Research: Learn the Science of SuccessIn the last 100 years, science has made remarkable progress in unlocking the secrets behind successful people. Science has uncovered just how successful people think differently and how successful people think smarter than the rest of us. Unfortunately, a lot of this great, life-changing research is hidden inside dense, boring, hard-to read academic literature. Fortunately, I’ve gone through that research for you - and in this success booklet, you’re going to be getting access to life-changing tools and strategies that are scientifically-proven to help you achieve your personal and career goals, whatever they may be.Simple, and Sometimes Surprising Secrets of SuccessA lot has been written about goal setting, achievement and success. A lot of this advice sounds good but is not very useful, such as “Never give up. Think positive. Take risks”. This short and fun ebook provides you with practical tools that you can use to change your thinking and change your life.Just One Idea...Learn the science of success, and apply the success principles in this book to set and achieve your own goals, whatever they may be. Some success principles will provide validation of what you already think to be true (but didn’t have proof for), whereas other principles will surprise. Here’s the promise: All these principles are simple to apply, and if you apply them to your life, you will begin to experience more success in all areas of life. How do I know? Because I have proof (inside!) Just one idea in this book might be the inspiration and the spark of change you are looking for...just one idea can change your life.