The Peter Principle


Laurence J. Peter - 1969
    Not only do the authors reveal why the world is so completely screwed up, but they provide proven techniques for creative control of personal, social, and business problems. They analyze the reasons for human failure and tell how to achieve a state of well-being by avoiding that unwanted, ultimate promotion.Students of Freud, Potter, and Parkinson will be fascinated by this satirical examination of man's tendency to escalate himself to oblivion at his level of incompetence.

Effortless Journaling: How to Start a Journal, Make It a Habit, and Find Endless Writing Topics


S.J. Scott - 2018
    With journal writing, you can become healthier, happier, smarter, and more self-aware. In fact, there are numerous science-backed benefits of journal writing. For instance, journaling can help: relieve your stress levels, improve your sleep, close those nagging "open loops" in your life, and cope with traumatic events from your past. Although journaling has many benefits, it's also a very challenging habit to build. In fact, there are eight common roadblocks that people experience with journal writing. They say things like: "I need concrete strategies and a step-by-step process for turning journaling into a consistent habit." "Journaling feels overwhelming. I don't know what to do or how to do it." "I've tried so many times before, and I just can't stick with it." "My life is so busy that I can't find the time to journal." "My journal is never around when I need it, so I forget to write." "I have no idea what to write about. Staring at a blank page is intimidating." "I'm afraid someone will read my journal." "I don't know what kind of journal I need—there are so many types out there." If any of these challenges sound familiar, then you should purchase this book: Effortless Journaling -- How to Start a Journal, Make It a Habit, and Find Endless Writing Topics. DOWNLOAD:: Effortless Journaling -- How to Start a Journal, Make It a Habit, and Find Endless Writing Topics Throughout Effortless Journaling, the authors (S.J. Scott & Barrie Davenport) address each of these concerns to help you make the journaling habit a part of your daily routine. In this book, they cover topics like: 15 benefits of journaling (How it positively impacts your physical well-being, mental state, productivity, and personal life); How to combine journaling with the practice of mindfulness; 3 simple tools you need to get started with journaling; 9 popular journaling strategies -- and how to pick the one that's right for you; 8 rules for consistent, daily journaling; How to turn journaling into a sticky, permanent habit. Journaling doesn't have to be a chore. It should be enjoyable, enlightening, and something you look forward to. Would You Like To Know More? Download now to capture those important moments and build a routine, with quiet, self-reflection. Scroll to the top of the page and select the buy now button.

The Cluetrain Manifesto


Rick Levine - 2000
    A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.

Passive Income Freedom: 23 Passive Income Blueprints: Go Step-by-Step from Complete Beginner to $5,000-10,000/mo in the next 6 Months!


Gundi Gabrielle - 2018
     If you are ready for freedom, Ready to get out of the rat race and the drudgery of boring, unfulfilling jobs, Ready to get out under that pile of debt and bills to pay, Ready to become the person you were meant to be with the freedom to pursue your passions and share some AWEsome with the world... Then... this book will be an amazing resource. Taking you by the hand and giving you: A Tour-de-Force Ride through the many - vastly different - realms of passive income entrepreneurship. So you know what's out there. You know what your passive income options are. And you can then decide which path to choose - with - an action plan in place on how to get there. Don't worry, these are fun... :) As always with SassyZenGirl books, great business info doesn't have to be dull and boring. You will smile, you will be excited - and - you will have a sound passive income strategy plan once you finish this book! Are you ready? Then scroll up to the top and hit that BUY BUTTON...:)

My So-Called Freelance Life: How to Survive and Thrive as a Creative Professional for Hire


Michelle Goodman - 2008
    Michelle Goodman, author of The Anti 9-to-5 Guide and self-proclaimed former “wage slave,” offers tips, advice, how-to’s, and everything else a woman needs to pursue a freelance career.Confused as to whether you should tell your clients that the odd gurgling sound during a conference call is emanating from the infant sleeping on your shoulder? Goodman answers all of the unusual questions that may arise for women exploring the freelance world. Far more than your normal business guidebook, My So-Called Freelance Life blends candid, humorous anecdotes from a wide variety of freelancers with Goodman’s own personal experiences as a creative worker for hire.Whether you’re a freelance first-timer or a seasoned creative professional, copyediting queen or web guru, My So-Called Freelance Life is an invaluable resource for anyone interested in freelancing.

Cracking the PM Interview: How to Land a Product Manager Job in Technology


Gayle Laakmann McDowell - 2013
    Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

How to Self-Promote without Being a Jerk


Bruce Kasanoff - 2014
    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

The Minto Pyramid Principle: Logic in Writing, Thinking, & Problem Solving


Barbara Minto - 1987
    Topics covered range from the difference between deductive and inductive reasoning, to a discussion of how to highlight the structure of information.

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days


Jake Knapp - 2016
    And now there’s a sure-fire way to solve their problems and test solutions: the sprint.While working at Google, designer Jake Knapp created a unique problem-solving method that he coined a “design sprint”—a five-day process to help companies answer crucial questions. His ‘sprints’ were used on everything from Google Search to Chrome to Google X. When he moved to Google Ventures, he joined Braden Kowitz and John Zeratsky, both designers and partners there who worked on products like YouTube and Gmail. Together Knapp, Zeratsky, and Kowitz have run over 100 sprints with their portfolio companies. They’ve seen firsthand how sprints can overcome challenges in all kinds of companies: healthcare, fitness, finance, retailers, and more.A practical guide to answering business questions, Sprint is a book for groups of any size, from small startups to Fortune 100s, from teachers to non-profits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Traction: A Startup Guide to Getting Customers


Gabriel Weinberg - 2014
    What failed startups don't have are enough customers.Founders and employees fail to spend time thinking about (and working on) traction in the same way they work on building a product. This shortsighted approach has startups trying random tactics - some ads, a blog post or two - in an unstructured way that's guaranteed to fail. This book changes that. Traction Book provides startup founders and employees with the framework successful companies have used to get traction. It allows you to think about which marketing channels make sense for you, given your industry and company stage. This framework has been used by founders like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), and Alex Pachikov (Evernote) to build some of the biggest companies and organizations in the world. We interviewed each of the above founders - along with 35+ others - and pulled out the repeatable tactics and strategies they used to get traction. We then cover every possible marketing channel you can use to get traction, and show you which channels will be your key to growth. This book shows you how to grow at a time when getting traction is more important than ever. Below are the channels we cover in the book:Viral Marketing Public Relations (PR) Unconventional PR Search Engine Marketing (SEM) Social and Display Ads Offline Ads Search Engine Optimization (SEO) Content Marketing Email Marketing Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community BuildingThis book draws on interviews with the following individuals: Jimmy Wales, Co-founder of Wikipedia Alexis Ohanian, Co-founder of reddit Eric Ries, Author of The Lean Startup Rand Fishkin, Founder of SEOmoz Noah Kagan, Founder of AppSumo Patrick McKenzie, CEO of Bingo Card Creator Sam Yagan, Co-founder of OkCupid Andrew Chen, Investor at 500 Startups Justin Kan, Founder of Justin.tv Mark Cramer, CEO of SurfCanyon Colin Nederkoorn, CEO of Customer.io Jason Cohen, Founder of WP Engine Chris Fralic, Partner at First Round Paul English, CEO of Kayak.com Rob Walling, Founder of MicroConf Brian Riley, Co-founder of SlidePad Steve Welch, Co-founder of DreamIt Jason Kincaid, Blogger at TechCrunch Nikhil Sethi, Founder of Adaptly Rick Perreault, CEO of Unbounce Alex Pachikov, Co-founder of Evernote David Skok, Partner at Matrix Ashish Kundra, CEO of myZamana David Hauser, Founder of Grasshopper Matt Monahan, CEO of Inflection Jeff Atwood, Co-founder of Discourse Dan Martell, CEO of Clarity.fm Chris McCann, Founder of StartupDigest Ryan Holiday, Exec at American Apparel Todd Vollmer, Enterprise Sales Veteran Sandi MacPherson, Founder of Quibb Andrew Warner, Founder of Mixergy Sean Murphy, Founder of SKMurphy Satish Dharmaraj, Partner at Redpoint Garry Tan, Partner at Y Combinator Steve Barsh, CEO of Packlate Michael Bodekaer, Co-founder of Smart Launch Zack Linford, Founder of Optimozo

Business Model Generation


Alexander Osterwalder - 2010
    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

Copywriting Secrets


Jim Edwards - 2019
    But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.Whether you’re a coach, author, “funnel hacker”, ecommerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family’s future.In the fast-paced, attention-starved, social media driven world of business today, two facts about your ability to create sales messages (copywriting) stand out:Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom!Fact #2: Poor Copywriting = Struggle forever and die poor!Putting The Right Words On Paper And OnlineIs The Single Most Profitable Skill Everyone Can Learn.This book teaches you street-smart copywriting, which means this book teaches you how to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!)If you’ve tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales—no matter what you sell or who you sell it to—this book is for you.Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you’re not making as many sales as you want to right now.

Web Analytics: An Hour a Day


Avinash Kaushik - 2007
    Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Advanced Spanish Step-by-Step : Master Accelerated Grammar to Take Your Spanish to the Next Level (Easy Step-by-Step Series)


Barbara Bregstein - 2011
    This step-by-step approach gives you real confidence and the tools you need to achieve a high Spanish proficiency.You'll get a quick review of the key grammar basics, then move on to more advanced topics that you need for true mastery of the language. With complete coverage of verb tenses beyond the present and past, irregular verbs, sentence structure, parts of speech, and more, this book gives a thorough overview of advanced grammar topics. It also introduces you to hundreds of new vocabulary words that are reinforced with readings that put the new terms in everyday context.

The Honey Bee: A Business Parable About Getting Un-stuck and Taking Control of Your Financial Future


Jake Stenziano - 2019
     The Honey Bee tells the story of Noah—a disappointed, disaffected salesman who feels like his life is going nowhere until the day he has a chance encounter with a man named Tom Barnham, the beekeeper. In his charming, down-home way, Tom the “Bee Man” teaches Noah and his wife Emma how to grow their personal wealth using the lessons he learned from his beekeeping passion. Full of concrete lessons delivered through chapter after chapter of engaging vignettes, each of which includes actionable advice for new or aspiring entrepreneurs. Workbook-style sections at the end of each chapter help bring the lessons home, including questions to help you apply the lessons to your own business, and links to rich digital resources for even more information on how to get started creating your own multiple streams of income.