Book picks similar to
Business Communication: Strategy and Skill by Mary Munter


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Fundamentals of Financial Management


Prasanna Chandra - 2012
    The book begins with an Overview section. This provides an introduction to Financial Management and to the Financial Environment. The next part covers Financial Planning and Analysis. This section explains concepts like taxes, cash flow, financial statements, and analysis of funds flow and statements. It also discusses financial planning and forecasting.The third part covers the Fundamental Valuation Concepts. This section looks at risk and return, and Securities valuation. The next two parts focus on capital structure, budgeting and dividends. These sections discuss cost of capital, capital structure, planning the capital structure, share valuation and dividend policy. The chapter on Capital budgeting also includes techniques of capital budgeting and analyzing risks in capital budgeting. Part seven goes into Long Term Financing. It covers securities market and sources of long term finance.The next part discusses Working Capital Management. It covers topics like working capital policy and financing, inventory management, and cash and credit management. The last part looks at some special topics like acquisitions, restructuring and mergers. It also discusses international finance management, and project finance, leasing and hire purchase.Fundamentals Of Financial Management provides a good coverage of the basic concepts relating to the financial environment. The topics explained include tax systems, financial institutions, banking arrangements and the regulatory framework. All the concepts are explained using numerous examples and illustrations. Besides the illustrations given within the chapter, additional concepts, tools and techniques with illustrations are provided at the end of chapter sections. The book takes an analytical approach, and explains the various analytical methods in context.

Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things That Don’t Work and Start Doing What Does


Ray Higdon - 2018
    Social media has been called the “gold rush” of the 21st Century—a new, unchartered world where people in virtually every industry have found fame and fortune. This includes Network Marketing. The trouble is, as with the gold rush of the mid-1800s, the wild west atmosphere has left a lot of network marketers feeling lost and confused. Worse still, the short-term tactics being used cause unintentional harm to the reputation of the network marketing profession. In this book you will learn what truly works when it comes to using social media in your network marketing business including: The types of social media posts you should be focusing on and the things you must avoid sharing What you should and should not include as part of your profile A four-step process for creating freakishly effective Facebook lives The right way to reach out to someone on social media and what to say How to follow up when people “disappear” What to do if you’ve been doing it all wrong! And so much more… If you are ready to use social media to build your network marketing business, and you want to do it the right way, this book is a must-read. Get it today!

Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers


Robert Scoble - 2005
    According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Crossing the BLVD: Strangers, Neighbors, Aliens in a New America


Warren Lehrer - 2003
    This book documents the people they encountered along the way. First person narratives are illuminated by strikingly direct photographic portraits of the subjects alongside the objects of their worlds. Lehrer's postmodern, Talmudic design juxtaposes the multiple perspectives of these new Americans, now thrown together as neighbors, classmates, coworkers, enemies, and friends. They reflect on the good, the ugly and the unexpected in their stories of crossing oceans, borders, wars, economic hardship, and cultural divides. These soulful narratives are put in context by the authors' personal and historical observations. The voices, images and sounds collected here form a portrait of a paradoxical and ever-shifting America.

The Nightingale: A Novel By Kristin Hannah | Official Summary and Analysis - BookMarked (The Nightingale Summary & Analysis, The Nightingale, Kristin Hannah, The Nightingale Review)


BookMarked - 2015
    She doesn’t believe that the Nazis will invade France...but invade they do, in droves of marching soldiers, in caravans of trucks and tanks, in planes that fill the skies and drop bombs upon the innocent. When France is overrun, Vianne is forced to take an enemy into her house, and suddenly her every move is watched; her life and her child’s life is at constant risk. Without food or money or hope, as danger escalates around her, she must make one terrible choice after another. ..." This is a must have Handbook to keep at your side for full comprehension of this beautiful historically accurate wartime, European story What You Will Get: - Chapter By Chapter Analysis - Visual Map and guideline to the Book - Complete Summary & Analysis of Essential Points - Character and Theme Analysis - A Short Informative Author Biography - Discussion Questions for both Readers & Book Clubs PLEASE NOTE: This is a BookMarked summary and analysis of the book and NOT the original book.

Twenty-Eight Snow Angels: A Widow's Story of Love, Loss and Renewal


Diane Dettmann - 2011
    With honesty and a clear perspective, Diane reveals her daily struggles as she faces the difficult realities of grief. The reader feels her pain and at the same time rejoices in her commitment to tackle the daily challenges of life on her own and succeed. Her heartfelt story inspires hope as readers discover they can build a meaningful life-alone or with someone new-after a devastating loss. This inspirational story vividly portrays the painful depths of grief that many people experience with a loss in their life. Diane's descriptive writing captivates the reader and engages them in the journey through her painful loss. Alone for the first time in her life, she realizes the healing powers passing strangers provide as they float in and out of her life. Along the way, she discovers personal strengths and skills she never knew she possessed. With sparks of humor scattered throughout her story, she provides the readers with a glow in the darkness that inspires them to keep going. Twenty-Eight Snow Angels is a book that will leave the reader thinking, "Someone finally gets it " Even counselors, family members and friends who read this book can gain a deeper understanding of how ravishing grief can be to people who have experienced a traumatic loss in their life. "A keenly observed story of the sudden death of a husband. The reader feels the grief and the hope that follows." %u2013Adair Lara, author of Hold Me Close, Let Me Go "Writer Diane Dettmann's grief makes small events, like the sale of a beloved piano, become as momentous as the sale of a national treasure. In the process, she rediscovers faith, community and love." -Susan Parker, author of Walking in the Deep End "In Twenty-Eight Snow Angels, writer Diane Dettmann gives us a poignant account of a life badly rent and ultimately revitalized in a way we can take to heart." -Peggy Lang, award-winning ghostwriter "The reader is drawn in and captivated by Diane's vivid account of her grief after the death of her loving husband . . . a powerful story of love, grief, hope and faith all can learn from." -Mary Jacks, M.S. Licensed Marriage and Family Therapist "Diane's piano move was one of our most memorable. It really touched us all" -Paula Soukup, Manny's Piano Company, Inc.

Your Presentation is a Joke: Using Humor to Maximize Your Impact


Marshall Chiles - 2016
    With over fifteen years of success in the laughter business, he’s figured out how to harness the power of humor to change minds, persuade people, and influence decisions. Now, in this one-of-a-kind book, the king of corporate roasts and presentation humor shares his foolproof method for identifying ways to punch up presentations and engage audiences of all stripes. Drawing from years of experience crafting his own entertaining presentations—and working with seriously funny people—Chiles provides step-by-step instructions for learning how to successfully inject public speaking with humor to further your influence, expand your business, and build you career. He teaches readers to distinguish between comedy and humor, and provides examples from his own experiences to illustrate his methods. No matter your profession, your experience—or lack thereof—or the content you’re working with, Your Presentation Is a Joke can help. So whether you’re a seasoned public speaker or are scared stiff about a looming presentation, take the time to learn how to captivate minds by tickling funny bones.

Who Will Tell the People: The Betrayal of American Democracy


William Greider - 1992
    Here is a tough-minded exploration of why we're in trouble, starting with the basic issues of who gets heard, who gets ignored, and why. Greider shows us the realities of power in Washington today, uncovering the hidden relationships that link politicians with corporations and the rich, and that subvert the needs of ordinary citizens. How do we put meaning back into public life? Greider shares the stories of some citizens who have managed to crack Washington's "Grand Bazaar" of influence peddling as he reveals the structures designed to thwart them. Without naiveté or cynicism, Greider shows us how the system can still be made to work for the people, and delineates the lines of battle in the struggle to save democracy. By showing us the reality of how the political decisions that shape our lives are made, William Greider explains how we can begin to take control once more.

The Message of You: How to Inspire and Motivate Audiences with Your Life Story and Get Paid


Judy Carter - 2013
    

Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations


David Cancel - 2019
    Traditional sales and marketing methods have failed to keep pace with the way modern, internet-savvy consumers purchase goods and services. Modern messaging apps, which allow for real-time conversations and instant feedback, have transformed the way we interact in our personal and professional lives, yet most businesses still rely on 20th century technology to communicate with 21st century customers. Online forms, email inquiries, and follow-up sales calls don't provide the immediacy that modern consumers expect. Conversational marketing and sales are part of a new methodology that's centered around having real-time, one-on-one conversations with customers via chatbots and messaging, enabling powerful lead generation and optimal sales conversion. In this book, conversational marketing pioneer David Cancel shares his knowledge and experience to give marketers and sales professionals the innovative tools and proven techniques they need to carve out success in an increasingly dynamic business environment.Effective customer communication is crucial to any business, particularly in sales and marketing. By allowing your business to communicate with customers in real time--when it's most convenient for them--conversational marketing improves the customer experience, generates more leads, and helps you convert more leads into customers.Merge inbound and outbound tactics into a more productive dialogIntegrate conversational marketing techniques into your existing sales and marketing workflowGenerate higher-quality leads and shorten sales cyclesImprove the customer experience with real-time communicationFace-to-face meetings, phone calls, and email exchanges remain important to customer relations, but adding a layer of immediate, individual conversation drives the customer experience--and sales--sky-high. With a multi-layered approach that combines traditional methods and cutting-edge technologies, Conversational Marketing and Sales can help you maximize your business's performance and potential for years to come.

Secret Formulas of the Wizard of Ads


Roy H. Williams - 1999
    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

How to make money INTRADAY TRADING


Navneet Pujari - 2017
     Generate your owns calls. Trend following high profit low risk entry and exit strategy The book is exclusively dedicated towards intraday trading. It is said that you cannot make money in intraday trading, but with right discipline and right strategy anybody can make money in intraday very easily with very less efforts. Purpose of the book is to provide the readers with right resources, right knowledge and right working and backtested strategy. The book is equally beneficial for beginners as well as professional traders. OVERVIEW Introduction Chapter I – Probability Chapter II – Indicators and Oscillators Chapter III – Opening Range Breakout (ORB) Chapter IV – How to scan stocks? Chapter V – How to narrow down the selected stocks Chapter VI – Intraday Trading Strategy Chapter VII – Risk Management Chapter VIII – Trading psychology Summary Download your very own copy now...

Wally Olins on Brand


Wally Olins - 2003
    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Skip the Flip: Secrets the 1% Know About Real Estate Investing


Hayden Crabtree - 2020
    

Managing Humans: Biting and Humorous Tales of a Software Engineering Manager


Michael Lopp - 2007
    Drawing on Lopp's management experiences at Apple, Netscape, Symantec, and Borland, this book is full of stories based on companies in the Silicon Valley where people have been known to yell at each other. It is a place full of dysfunctional bright people who are in an incredible hurry to find the next big thing so they can strike it rich and then do it all over again. Among these people are managers, a strange breed of people who through a mystical organizational ritual have been given power over your future and your bank account.Whether you're an aspiring manager, a current manager, or just wondering what the heck a manager does all day, there is a story in this book that will speak to you.